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TORRENT DETAILS
[ CourseWikia.com ] Udemy - Sales Management - For Practitioners
TORRENT SUMMARY
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Language: English | Size: 965.84 MB | Duration: 5h 15m
Winning the Sales Game
What you'll learn
Preparing a Lead Generation Report and plugging it into a Sales Budget
Forecasting sales for different categories of products
Gain familiarity with financial jargon used in Credit Management
Understanding WHY and HOW sales are lost in a B2B business
Create a Balanced Scorecard to evaluate channel partner performance
Preparing Sales Budgets from a practical perspective
Requirements
Foundation course in Marketing Management
Description
This course imparts hands-on sales skills to sales and marketing professionals. Students of Marketing in general and Sales Management in particular, executives from the industry who deal with Sales related assignments, entrepreneurs who wish to gain deeper insights into the domain sales to enhance the value of their business and manage it more effectively will find this course very useful.The course gives insights into the concept of Rebel customers, who they are and how to spot them, the role and functions of Channels of Distribution and Sales forecasting using graphic and psychographic information that is not covered by normal Qualitative and Quantitative Models. The topic on Finance for Sales provides inputs relating to the practical application of credit management concepts while managing Receivables. The topic also gives the student insights into the operation of a Letter of Credit, Usance and Demand Bills.Topics, such as Lost Call Analysis and Balanced Scorecard not covered by conventional Sales Management courses are explained in this course.What makes the course very useful to the student is the set of assignments on Personal Selling, preparation of Sales Budgets, creating a Lost Call format and structuring a Balanced Scorecard to evaluate dealers and channel partners. A detailed lecture gives insights into how Sales Forecasting is done in different categories from a practical perspective – information that is garnered from my years in the industry as well as interaction with senior executives of industries.
Overview
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FILE LIST
Filename
Size
~Get Your Files Here !/1 - Evolution of Sales Management/1 - Genesis of Sales Management.mp4
61.2 MB
~Get Your Files Here !/1 - Evolution of Sales Management/2 - Personal Selling.mp4
52.7 MB
~Get Your Files Here !/1 - Evolution of Sales Management/3 - Role of a Sales Manager.mp4
38.4 MB
~Get Your Files Here !/10 - Channel Partner Evaluation/20 - Discussion relating to Balanced Scorecard assignment.mp4
87.3 MB
~Get Your Files Here !/11 - Delivering Value Through Technology/21 - Role of Technology in Sales Management.mp4
24.5 MB
~Get Your Files Here !/2 - Understanding Consumer Motives A Precursor to Sales/4 - Understanding Consumer Behaviour.mp4
23.1 MB
~Get Your Files Here !/2 - Understanding Consumer Motives A Precursor to Sales/5 - Sales Value Chain.mp4
21.4 MB
~Get Your Files Here !/3 - Comprehending the market/6 - Role and importance of Segmentation.mp4
55.4 MB
~Get Your Files Here !/3 - Comprehending the market/7 - Concept of Rebel Customers.mp4
17.7 MB
~Get Your Files Here !/4 - Distribution Network/10 - Distribution Formats.mp4
20.5 MB
~Get Your Files Here !/4 - Distribution Network/8 - Channels of Distribution.mp4
34.4 MB
~Get Your Files Here !/4 - Distribution Network/9 - Role and Functions of Channels.mp4
73 MB
~Get Your Files Here !/5 - Models of Selling/11 - Business Markets.mp4
75.5 MB
~Get Your Files Here !/5 - Models of Selling/12 - Segmentation of B2B Markets.mp4
17.6 MB
~Get Your Files Here !/5 - Models of Selling/13 - Differences across various markets.mp4
49.4 MB
~Get Your Files Here !/6 - Managing Sales Related Information/14 - Role and importance of Sales Forecasting.mp4
59.9 MB
~Get Your Files Here !/6 - Managing Sales Related Information/15 - Answers related to given assignment.mp4
111.7 MB
~Get Your Files Here !/7 - Leads The starting point/16 - Lead generation concept format and calculating ROI.mp4
37.3 MB
~Get Your Files Here !/8 - Finance for Sales/17 - Key financial terms in Sales.mp4
39.8 MB
~Get Your Files Here !/8 - Finance for Sales/18 - Sales Budget Role and importance.mp4
41.2 MB
~Get Your Files Here !/9 - Preempting Lost Opportunities/19 - What is a Lost Call.mp4