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Language: English | Duration: 1h 18m | Size: 592 MB
Marketing Masterclass Part 2: Master the Psychology, Sociology, and Cultural Insights Behind Consumer Behaviour
What you'll learn
Understand the psychological, social, cultural, and personal factors that influence consumer decisions.
Decode the consumer decision-making process from problem recognition to post-purchase evaluation.
Analyse the role of social and cultural contexts in shaping consumer behaviour.
Apply insights from consumer behaviour to develop targeted and impactful marketing campaigns.
Enhance audience engagement through a deeper understanding of motivations and attitudes.
Build strategies that foster customer loyalty and long-term relationships.
Requirements
This course welcomes learners of all backgrounds. There are no strict prerequisites, making it accessible to beginners. A basic understanding of marketing concepts may be helpful but is not required. All that’s needed is a desire to learn how consumer behaviour impacts marketing success.
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FILE LIST
Filename
Size
~Get Your Files Here !/1 - Course introduction/1 -Course introduction.mp4
22.6 MB
~Get Your Files Here !/2 - Section 1 -Understanding consumer behaviour/1 -Section 1 introduction -Understanding consumer behaviour.mp4
12 MB
~Get Your Files Here !/2 - Section 1 -Understanding consumer behaviour/2 -Lesson 1.1 - What is consumer behaviour.mp4
41.3 MB
~Get Your Files Here !/2 - Section 1 -Understanding consumer behaviour/2 -Lesson 1.pdf
180.2 KB
~Get Your Files Here !/2 - Section 1 -Understanding consumer behaviour/3 -Lesson 1.2 - The decision-making process.mp4
46 MB
~Get Your Files Here !/2 - Section 1 -Understanding consumer behaviour/3 -Lesson 1.pdf
261 KB
~Get Your Files Here !/2 - Section 1 -Understanding consumer behaviour/4 -Lesson 1.3 - Psychological factors affecting consumer behaviour.mp4
58.8 MB
~Get Your Files Here !/2 - Section 1 -Understanding consumer behaviour/4 -Lesson 1.pdf
201.4 KB
~Get Your Files Here !/2 - Section 1 -Understanding consumer behaviour/5 -Section 1 conclusion.mp4
8.8 MB
~Get Your Files Here !/3 - Section 2/1 -Section 2 introduction - Social and cultural influences on consumer behaviour.mp4
14.8 MB
~Get Your Files Here !/3 - Section 2/2 -Lesson 2.1 - The impact of culture.mp4
48.1 MB
~Get Your Files Here !/3 - Section 2/3 -Lesson 2.2 - Social class and consumer behaviour.mp4
48.7 MB
~Get Your Files Here !/3 - Section 2/3 -Lesson 2.pdf
215.8 KB
~Get Your Files Here !/3 - Section 2/4 -Lesson 2.3 - The influence of reference groups and opinion leaders.mp4
47.8 MB
~Get Your Files Here !/3 - Section 2/5 -Section 2 conclusion.mp4
11.6 MB
~Get Your Files Here !/4 - Section 3/1 -Secton 3 introduction - Personal and situational factors.mp4
21.9 MB
~Get Your Files Here !/4 - Section 3/2 -Lesson 3.1 - Personal influences on consumer behaviour.mp4
65.6 MB
~Get Your Files Here !/4 - Section 3/2 -Lesson 3.pdf
262.6 KB
~Get Your Files Here !/4 - Section 3/3 -Lesson 3.2 - Situational influences.mp4
54.5 MB
~Get Your Files Here !/4 - Section 3/3 -Lesson 3.pdf
260.6 KB
~Get Your Files Here !/4 - Section 3/4 -Lesson 3.3 - Consumer attitudes and behavioural change.mp4
61.7 MB
~Get Your Files Here !/4 - Section 3/5 -Section 3 conclusion.mp4
11.1 MB
~Get Your Files Here !/5 - Course conclusion/1 -Course conclusion.mp4
