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Behavioural Economics_ Psychology, Neuroscience, And The Human Side Of Economics By David Orrell EPUB

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	Status:	All the torrents in this section have been verified by our verification system
Category:	eBooks
Infohash	6f5fbb46f64209a57c0422f15da5ea86e6c6fbf0
Size:	286.1 kB in 3 files
Release Date(s):	Torrent Release: 25-02-2024 by user
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Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics by David Orrell EPUB

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics – and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?

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Filename		Size
	Behavioural Economics_ Psychology, Neuroscience, and the Human Side of Economics by David Orrell.epub	284.7 KB
	_ free audiobook version.txt	884 B
	_ uploads will cease (your support needed - urgent - monthly goal).txt	615 B

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