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[ CourseWikia.com ] Linkedin - Logo Development - Identity Delivery
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In part three of the three-part Logo Development series Bill Gardner takes you through the final stage of identity design, where visual brands can be made or lost: delivery. Logos aren’t designed in a vacuum, and in this course, learn how to consider other elements such as context, fonts, colors, materials, textures, pattern, illustrations, photography style, visual vocabulary, and more. Bill explains why you must consider all applications and situations in which that logo will exist–the visual brand–in order to successfully deliver a design. Brand cues provide context for the consumer to educate, inform, build allegiance, and even sway decisions. Learn how to break down these elements with examples crafted by identity design leaders, and how they create the richest, most creative, and valued brand systems.
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FILE LIST
Filename
Size
~Get Your Files Here !/01 - Introduction/01 - Logos don’t live in a vacuum.mp4
3.7 MB
~Get Your Files Here !/01 - Introduction/01 - Logos don’t live in a vacuum.srt
1.2 KB
~Get Your Files Here !/02 - 1. After the Logo and Before the Brand/01 - Consistency and assumptions.mp4
13.8 MB
~Get Your Files Here !/02 - 1. After the Logo and Before the Brand/01 - Consistency and assumptions.srt
5.5 KB
~Get Your Files Here !/02 - 1. After the Logo and Before the Brand/02 - Brand DNA.mp4
9 MB
~Get Your Files Here !/02 - 1. After the Logo and Before the Brand/02 - Brand DNA.srt
5 KB
~Get Your Files Here !/03 - 2. Color/01 - What color is your brand.mp4
16.7 MB
~Get Your Files Here !/03 - 2. Color/01 - What color is your brand.srt
7.3 KB
~Get Your Files Here !/03 - 2. Color/02 - Variants and gradients.mp4
10.8 MB
~Get Your Files Here !/03 - 2. Color/02 - Variants and gradients.srt
6.8 KB
~Get Your Files Here !/03 - 2. Color/03 - Not just the color of the logo.mp4
15.5 MB
~Get Your Files Here !/03 - 2. Color/03 - Not just the color of the logo.srt
7.7 KB
~Get Your Files Here !/04 - 3. Fonts/01 - More than a wordmark.mp4
12.7 MB
~Get Your Files Here !/04 - 3. Fonts/01 - More than a wordmark.srt
6.7 KB
~Get Your Files Here !/04 - 3. Fonts/02 - The typographic family.mp4
14.9 MB
~Get Your Files Here !/04 - 3. Fonts/02 - The typographic family.srt
6.6 KB
~Get Your Files Here !/04 - 3. Fonts/03 - Creating a font hierarchy.mp4
15.5 MB
~Get Your Files Here !/04 - 3. Fonts/03 - Creating a font hierarchy.srt
6.8 KB
~Get Your Files Here !/05 - 4. Pattern/01 - Building a pattern from logos.mp4
11.2 MB
~Get Your Files Here !/05 - 4. Pattern/01 - Building a pattern from logos.srt
4.9 KB
~Get Your Files Here !/05 - 4. Pattern/02 - Selecting a field to support a brand.mp4
16.2 MB
~Get Your Files Here !/05 - 4. Pattern/02 - Selecting a field to support a brand.srt
7.7 KB
~Get Your Files Here !/06 - 5. Textures and Materials/01 - Textures.mp4
12.9 MB
~Get Your Files Here !/06 - 5. Textures and Materials/01 - Textures.srt
5.4 KB
~Get Your Files Here !/06 - 5. Textures and Materials/02 - Materials and environments.mp4
17.8 MB
~Get Your Files Here !/06 - 5. Textures and Materials/02 - Materials and environments.srt
8.6 KB
~Get Your Files Here !/07 - 6. Images/01 - Photography.mp4
19.2 MB
~Get Your Files Here !/07 - 6. Images/01 - Photography.srt
7.1 KB
~Get Your Files Here !/07 - 6. Images/02 - Illustrations.mp4
19.4 MB
~Get Your Files Here !/07 - 6. Images/02 - Illustrations.srt
8.5 KB
~Get Your Files Here !/07 - 6. Images/03 - Animation.mp4
14.5 MB
~Get Your Files Here !/07 - 6. Images/03 - Animation.srt
6.6 KB
~Get Your Files Here !/08 - Conclusion/01 - Next steps.mp4
13 MB
~Get Your Files Here !/08 - Conclusion/01 - Next steps.srt
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