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Language: English | Size: 405.79 MB | Duration: 1h 15m
How to use CRM marketing, AI and Marketing Automation to maximise sales, loyalty and advocacy.
What you'll learn
To learn how to use CRM marketing to drives sales, increases engagement, improve loyalty and drive advocacy.
To learn how some of the worlds biggest brands approach CRM marketing, marketing automation and leverage AI to deliver programs that maximize results.
To learn how to build a comprehensive, highly personalized customer lifecycle marketing program tailored to the specifics of your business .
To learn how to execute highly personalized CRM marketing programs at scale, optimize, iterate and maximize performance.
At the end of this course, whatever your current level of experience, you will be able to build a CRM marketing program that maximises results.
Requirements
No CRM marketing experience required.
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FILE LIST
Filename
Size
~Get Your Files Here !/1 - Introduction/1 - Introducing the Instructor.mp4
56.6 MB
~Get Your Files Here !/1 - Introduction/2 - What CRM Marketing is and what you will get from this course.mp4
6.9 MB
~Get Your Files Here !/1 - Introduction/3 - Why CRM marketing is important.mp4
8.3 MB
~Get Your Files Here !/1 - Introduction/4 - Exercise-1.pdf
20.9 KB
~Get Your Files Here !/1 - Introduction/4 - How leading organizations leverage CRM Marketing to drive results.mp4
17.6 MB
~Get Your Files Here !/2 - Creating the CRM Marketing framework/10 - Exercise-5.pdf
24.7 KB
~Get Your Files Here !/2 - Creating the CRM Marketing framework/10 - Quantitative Research.mp4
4 MB
~Get Your Files Here !/2 - Creating the CRM Marketing framework/11 - Customer Data Analysis.mp4
19 MB
~Get Your Files Here !/2 - Creating the CRM Marketing framework/12 - 2.8.mp4
7.6 MB
~Get Your Files Here !/2 - Creating the CRM Marketing framework/12 - Customer-Service-Workshop-Template.pdf
28.6 KB
~Get Your Files Here !/2 - Creating the CRM Marketing framework/12 - Sales-Workshop-Template.pdf
26.5 KB
~Get Your Files Here !/2 - Creating the CRM Marketing framework/12 - Talking to teams.mp4
2.7 MB
~Get Your Files Here !/2 - Creating the CRM Marketing framework/13 - Bringing it all together.mp4
9.8 MB
~Get Your Files Here !/2 - Creating the CRM Marketing framework/14 - Defining CRM Marketing Approach.mp4
10.5 MB
~Get Your Files Here !/2 - Creating the CRM Marketing framework/5 - CRM Marketing Framework Overview.mp4
6.1 MB
~Get Your Files Here !/2 - Creating the CRM Marketing framework/6 - Defining Lifecycle Stages.mp4
11 MB
~Get Your Files Here !/2 - Creating the CRM Marketing framework/6 - Example-Frameworks.xlsx
121.8 KB
~Get Your Files Here !/2 - Creating the CRM Marketing framework/6 - Exercise-2.pdf
30.4 KB
~Get Your Files Here !/2 - Creating the CRM Marketing framework/7 - Defining Business Objectives by Lifestage.mp4
4.9 MB
~Get Your Files Here !/2 - Creating the CRM Marketing framework/7 - Exercise-3.pdf
34.9 KB
~Get Your Files Here !/2 - Creating the CRM Marketing framework/8 - Defining Customer Mindset by Segment.mp4
12.8 MB
~Get Your Files Here !/2 - Creating the CRM Marketing framework/9 - Exercise-4.pdf
24 KB
~Get Your Files Here !/2 - Creating the CRM Marketing framework/9 - Qualitative Research.mp4
7.2 MB
~Get Your Files Here !/3 - Building Customer Journeys/15 - Bringing the framework to life.mp4
105.3 MB
~Get Your Files Here !/3 - Building Customer Journeys/16 - Configuring Journeys in Marketing Automation software.mp4
5.1 MB
~Get Your Files Here !/3 - Building Customer Journeys/17 - Email marketing creative best practice.mp4
36.7 MB
~Get Your Files Here !/3 - Building Customer Journeys/18 - Push and SMS messaging best practice.mp4
6.4 MB
~Get Your Files Here !/3 - Building Customer Journeys/19 - Managing Communications frequency.mp4
4.8 MB
~Get Your Files Here !/3 - Building Customer Journeys/20 - Using Generative AI to drive hyper personalization at scale.mp4
11.1 MB
~Get Your Files Here !/3 - Building Customer Journeys/21 - Leveraging AI For data decisioning.mp4
2.4 MB
~Get Your Files Here !/4 - Measurement/22 - Key Performance Indicators.mp4
9.1 MB
~Get Your Files Here !/4 - Measurement/23 - ROI calculation.mp4
21.2 MB
~Get Your Files Here !/4 - Measurement/24 - Testing Continuous Improvement.mp4
7.1 MB
~Get Your Files Here !/5 - Conclusions/25 - Conclusions and closing remarks.mp4
9.8 MB
~Get Your Files Here !/5 - Conclusions/25 - Masters-in-CRM-Marketing-Course-slides.pdf