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TORRENT DETAILS
Linkedin - Advertising Foundations
TORRENT SUMMARY
Status:
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Level: Beginner | Genre: eLearning | Language: English
Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the current media landscape and the building blocks and relative costs of a basic advertising plan. She outlines the basic process of getting your message to market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy. Whether you want to do it yourself, partner with ad agencies, or work in a corporate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed.
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FILE LIST
Filename
Size
~Get Your Files Here !/01 - Introduction/01 - Advertising foundations.mp4
22.5 MB
~Get Your Files Here !/01 - Introduction/01 - Advertising foundations.srt
2 KB
~Get Your Files Here !/02 - 1. The Basics of Advertising/01 - The ad cycle.mp4
37.8 MB
~Get Your Files Here !/02 - 1. The Basics of Advertising/01 - The ad cycle.srt
7.6 KB
~Get Your Files Here !/02 - 1. The Basics of Advertising/02 - Defining an audience.mp4
27.4 MB
~Get Your Files Here !/02 - 1. The Basics of Advertising/02 - Defining an audience.srt
6 KB
~Get Your Files Here !/02 - 1. The Basics of Advertising/03 - Setting objectives.mp4
19.2 MB
~Get Your Files Here !/02 - 1. The Basics of Advertising/03 - Setting objectives.srt
6.2 KB
~Get Your Files Here !/02 - 1. The Basics of Advertising/04 - Creating an advertising strategy.mp4
17.5 MB
~Get Your Files Here !/02 - 1. The Basics of Advertising/04 - Creating an advertising strategy.srt
3.5 KB
~Get Your Files Here !/02 - 1. The Basics of Advertising/05 - Crafting an advertising message.mp4
36.1 MB
~Get Your Files Here !/02 - 1. The Basics of Advertising/05 - Crafting an advertising message.srt
7.6 KB
~Get Your Files Here !/02 - 1. The Basics of Advertising/06 - Producing an ad.mp4
39.8 MB
~Get Your Files Here !/02 - 1. The Basics of Advertising/06 - Producing an ad.srt
8.4 KB
~Get Your Files Here !/02 - 1. The Basics of Advertising/07 - Placing an ad.mp4
38 MB
~Get Your Files Here !/02 - 1. The Basics of Advertising/07 - Placing an ad.srt
7.6 KB
~Get Your Files Here !/02 - 1. The Basics of Advertising/08 - Writing a brief.mp4
29.8 MB
~Get Your Files Here !/02 - 1. The Basics of Advertising/08 - Writing a brief.srt
6.5 KB
~Get Your Files Here !/03 - 2. Creating a Minimum Viable Plan/01 - Being where the customers are.mp4
39.4 MB
~Get Your Files Here !/03 - 2. Creating a Minimum Viable Plan/01 - Being where the customers are.srt
8.5 KB
~Get Your Files Here !/03 - 2. Creating a Minimum Viable Plan/02 - Basic digital presence.mp4
34.5 MB
~Get Your Files Here !/03 - 2. Creating a Minimum Viable Plan/02 - Basic digital presence.srt
7.9 KB
~Get Your Files Here !/03 - 2. Creating a Minimum Viable Plan/03 - Basic advertising presence.mp4
33.7 MB
~Get Your Files Here !/03 - 2. Creating a Minimum Viable Plan/03 - Basic advertising presence.srt
6.3 KB
~Get Your Files Here !/03 - 2. Creating a Minimum Viable Plan/04 - Mapping competitors.mp4
23.2 MB
~Get Your Files Here !/03 - 2. Creating a Minimum Viable Plan/04 - Mapping competitors.srt
3.8 KB
~Get Your Files Here !/03 - 2. Creating a Minimum Viable Plan/05 - Basics of public relations.mp4
32.5 MB
~Get Your Files Here !/03 - 2. Creating a Minimum Viable Plan/05 - Basics of public relations.srt
7.4 KB
~Get Your Files Here !/03 - 2. Creating a Minimum Viable Plan/06 - Content strategy.mp4
24.3 MB
~Get Your Files Here !/03 - 2. Creating a Minimum Viable Plan/06 - Content strategy.srt
5.1 KB
~Get Your Files Here !/04 - 3. Working with Advertising Partners/01 - The landscape of marketing providers.mp4
42.2 MB
~Get Your Files Here !/04 - 3. Working with Advertising Partners/01 - The landscape of marketing providers.srt
9 KB
~Get Your Files Here !/04 - 3. Working with Advertising Partners/02 - Research and strategy partners.mp4
30.7 MB
~Get Your Files Here !/04 - 3. Working with Advertising Partners/02 - Research and strategy partners.srt
6.3 KB
~Get Your Files Here !/04 - 3. Working with Advertising Partners/03 - Design, creative, and content partners.mp4
34.6 MB
~Get Your Files Here !/04 - 3. Working with Advertising Partners/03 - Design, creative, and content partners.srt
7.5 KB
~Get Your Files Here !/04 - 3. Working with Advertising Partners/04 - Production and digital development partners.mp4
25.7 MB
~Get Your Files Here !/04 - 3. Working with Advertising Partners/04 - Production and digital development partners.srt
5.9 KB
~Get Your Files Here !/04 - 3. Working with Advertising Partners/05 - Analytics and optimization partners.mp4
25.8 MB
~Get Your Files Here !/04 - 3. Working with Advertising Partners/05 - Analytics and optimization partners.srt
6 KB
~Get Your Files Here !/05 - 4. Advertising in Larger Corporations/01 - Working with an agency.mp4
29.3 MB
~Get Your Files Here !/05 - 4. Advertising in Larger Corporations/01 - Working with an agency.srt
5.7 KB
~Get Your Files Here !/05 - 4. Advertising in Larger Corporations/02 - Next steps.mp4
19.5 MB
~Get Your Files Here !/05 - 4. Advertising in Larger Corporations/02 - Next steps.srt
