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[ CourseWikia.com ] Linkedin - Excel For Marketers (2023)
TORRENT SUMMARY
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Excel is a powerful tool for analyzing marketing data and trends. But it’s easy to be scared off by its hundreds of different formulas and functions—and most marketers barely scratch the surface of what Excel can really do. In this course, veteran marketer and Excel power user Michael Taylor walks you through all the key features that can speed up your work and help you make smarter marketing decisions. Michael shares helpful formulas for marketers to know, shows how to build data-driven marketing plans, how to analyze campaign performance, takes you through the process of building marketing campaigns in bulk, and more.
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FILE LIST
Filename
Size
~Get Your Files Here !/01 - Introduction/01 - Leveraging the power of Excel for marketing.mp4
14.7 MB
~Get Your Files Here !/01 - Introduction/01 - Leveraging the power of Excel for marketing.srt
1.6 KB
~Get Your Files Here !/01 - Introduction/02 - Using the exercise files.mp4
15.9 MB
~Get Your Files Here !/01 - Introduction/02 - Using the exercise files.srt
1.6 KB
~Get Your Files Here !/02 - 1. Excel Basics for Marketers/01 - Sources of marketing data.mp4
11.2 MB
~Get Your Files Here !/02 - 1. Excel Basics for Marketers/01 - Sources of marketing data.srt
5.8 KB
~Get Your Files Here !/02 - 1. Excel Basics for Marketers/02 - Fixing data formatting issues.mp4
22.2 MB
~Get Your Files Here !/02 - 1. Excel Basics for Marketers/02 - Fixing data formatting issues.srt
7.8 KB
~Get Your Files Here !/02 - 1. Excel Basics for Marketers/03 - Navigating large data sheets.mp4
25.8 MB
~Get Your Files Here !/02 - 1. Excel Basics for Marketers/03 - Navigating large data sheets.srt
11.8 KB
~Get Your Files Here !/02 - 1. Excel Basics for Marketers/04 - How to use formulas for analysis.mp4
27.9 MB
~Get Your Files Here !/02 - 1. Excel Basics for Marketers/04 - How to use formulas for analysis.srt
11.4 KB
~Get Your Files Here !/02 - 1. Excel Basics for Marketers/05 - Common marketing metrics.mp4
47.2 MB
~Get Your Files Here !/02 - 1. Excel Basics for Marketers/05 - Common marketing metrics.srt
17.2 KB
~Get Your Files Here !/03 - 2. Build a Data-Driven Marketing Plan/01 - Mapping out your marketing funnel.mp4
10.4 MB
~Get Your Files Here !/03 - 2. Build a Data-Driven Marketing Plan/01 - Mapping out your marketing funnel.srt
8.7 KB
~Get Your Files Here !/03 - 2. Build a Data-Driven Marketing Plan/02 - Building a top-down marketing plan.mp4
11.3 MB
~Get Your Files Here !/03 - 2. Build a Data-Driven Marketing Plan/02 - Building a top-down marketing plan.srt
8.6 KB
~Get Your Files Here !/03 - 2. Build a Data-Driven Marketing Plan/03 - Building a bottom-up marketing plan.mp4
13.6 MB
~Get Your Files Here !/03 - 2. Build a Data-Driven Marketing Plan/03 - Building a bottom-up marketing plan.srt
10.2 KB
~Get Your Files Here !/03 - 2. Build a Data-Driven Marketing Plan/04 - Plotting the volume vs. cost tradeoff.mp4
14.5 MB
~Get Your Files Here !/03 - 2. Build a Data-Driven Marketing Plan/04 - Plotting the volume vs. cost tradeoff.srt
8.8 KB
~Get Your Files Here !/03 - 2. Build a Data-Driven Marketing Plan/05 - Forecasting user retention over time.mp4
16.1 MB
~Get Your Files Here !/03 - 2. Build a Data-Driven Marketing Plan/05 - Forecasting user retention over time.srt
10.2 KB
~Get Your Files Here !/03 - 2. Build a Data-Driven Marketing Plan/06 - Calculating how long to run an AB test.mp4
8.3 MB
~Get Your Files Here !/03 - 2. Build a Data-Driven Marketing Plan/06 - Calculating how long to run an AB test.srt
6.4 KB
~Get Your Files Here !/03 - 2. Build a Data-Driven Marketing Plan/07 - Building a marketing mix model.mp4
34.8 MB
~Get Your Files Here !/03 - 2. Build a Data-Driven Marketing Plan/07 - Building a marketing mix model.srt
17.5 KB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/01 - Analysis with tables, totals, and filters.mp4
24 MB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/01 - Analysis with tables, totals, and filters.srt
8.6 KB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/02 - Joining multiple data sets together.mp4
9.1 MB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/02 - Joining multiple data sets together.srt
6.5 KB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/03 - Segmenting your data with PivotTables.mp4
11.7 MB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/03 - Segmenting your data with PivotTables.srt
6.7 KB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/04 - Plotting your data visually with charts.mp4
15.8 MB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/04 - Plotting your data visually with charts.srt
8.4 KB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/05 - Finding daily, weekly, and monthly trends.mp4
13.4 MB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/05 - Finding daily, weekly, and monthly trends.srt
6.4 KB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/06 - Building a weekly report template.mp4
15.3 MB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/06 - Building a weekly report template.srt
8.8 KB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/07 - Building a performance dashboard.mp4
27.9 MB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/07 - Building a performance dashboard.srt
11.4 KB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/08 - Cell extraction for further segmentation.mp4
25.9 MB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/08 - Cell extraction for further segmentation.srt
14.3 KB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/09 - The long tail and the 8020 rule.mp4
18.2 MB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/09 - The long tail and the 8020 rule.srt
9.5 KB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/10 - Calculating statistical significance.mp4
10.8 MB
~Get Your Files Here !/04 - 3. Analyze Your Campaign Performance/10 - Calculating statistical significance.srt
7.7 KB
~Get Your Files Here !/05 - 4. Build Marketing Campaigns in Bulk/01 - Bulksheets for Google and Meta Ads.mp4
31 MB
~Get Your Files Here !/05 - 4. Build Marketing Campaigns in Bulk/01 - Bulksheets for Google and Meta Ads.srt
11.5 KB
~Get Your Files Here !/05 - 4. Build Marketing Campaigns in Bulk/02 - Concatenating multiple URL parameters.mp4
10.1 MB
~Get Your Files Here !/05 - 4. Build Marketing Campaigns in Bulk/02 - Concatenating multiple URL parameters.srt
7 KB
~Get Your Files Here !/05 - 4. Build Marketing Campaigns in Bulk/03 - Text manipulation for ad copy generation.mp4
14.3 MB
~Get Your Files Here !/05 - 4. Build Marketing Campaigns in Bulk/03 - Text manipulation for ad copy generation.srt
9.6 KB
~Get Your Files Here !/05 - 4. Build Marketing Campaigns in Bulk/04 - Building complex formulas the easy way.mp4
9.1 MB
~Get Your Files Here !/05 - 4. Build Marketing Campaigns in Bulk/04 - Building complex formulas the easy way.srt
6.8 KB
~Get Your Files Here !/05 - 4. Build Marketing Campaigns in Bulk/05 - Introduction to task automation with macros.mp4
12.4 MB
~Get Your Files Here !/05 - 4. Build Marketing Campaigns in Bulk/05 - Introduction to task automation with macros.srt
6.9 KB
~Get Your Files Here !/06 - Conclusion/01 - Continuing with Excel as a marketer.mp4
11.4 MB
~Get Your Files Here !/06 - Conclusion/01 - Continuing with Excel as a marketer.srt
1.3 KB
~Get Your Files Here !/Bonus Resources.txt
386 B
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/01/01_01 Sources of marketing data.xlsx
80.8 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/01/01_02 Fixing data formatting issues.xlsx
33.9 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/01/01_03 Navigating large data sheets.xlsx
28.9 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/01/01_04 How to use formulas for analysis.xlsx
21.5 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/01/01_05 Common marketing metrics.xlsx
18.4 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/01/~$01_01 Sources of marketing data.xlsx
165 B
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/02/02_01 Mapping out your marketing funnel.xlsx
15.2 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/02/02_02 Building a top down marketing plan.xlsx
12.8 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/02/02_03 Building a bottom-up marketing plan.xlsx
14.1 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/02/02_04 Plotting the volume vs cost tradeoff.xlsx
24.6 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/02/02_05 Forecasting retention over time.xlsx
14.3 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/02/02_06 Calculating how long to run an AB test.xlsx
12 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/02/02_07 Building a marketing mix model.xlsx
39 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/03/03_01 Analysis with tables total and filters.xlsx
21.3 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/03/03_02 Joining multiple datasets together.xlsx
12.3 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/03/03_03 Segmenting your data with pivot tables.xlsx
23.4 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/03/03_04 Plotting your data visually with charts.xlsx
30.7 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/03/03_05 Finding daily weekly monthly trends.xlsx
24 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/03/03_06 Building a weekly report template.xlsx
26.3 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/03/03_07 Building a performance dashboard.xlsx
25.3 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/03/03_08 Cell Extraction for further segmentation.xlsx
26.6 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/03/03_09 The long tail and the 80-20 rule.xlsx
63.6 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/03/03_10 Calculating statistical significance.xlsx
12.2 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/04/04_01 Bulksheets for Adwords and Facebook.xlsx
65.1 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/04/04_02 Concatenating multiple URL parameters.xlsx
16.1 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/04/04_03 Text manipulation for ad copy generation.xlsx
17.3 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/04/04_04 Building complex formulas the easy way.xlsx
12 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/04/04_05 Intro to task automation with macros.xlsm
25 KB
~Get Your Files Here !/Ex_Files_Excel_for_Marketers/Exercise Files/Metrics_Glossary.pdf
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