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Looking to boost your B2B marketing outcomes, but not sure where to start? Reaching more customers requires a well-crafted plan with SEO-driven content and targeted assets. In this course, expert SEO writer Heather Lloyd-Martin shares how you can leverage SEO writing to drive results for your B2B organization.
Learn how to map a solid SEO content marketing strategy, including key components like reading Google’s search results page and assessing opportunities, composing blog posts and service pages based on SEO best practices, choosing long-tail keyphrases based on search intent, and designing conversion-focused titles, meta descriptions, and more. Heather shows you how to differentiate between SEO best practices and common optimization myths so you know what’s what. Upon completing this course, you'll be equipped with new skills to craft SEO-driven content that boosts your business online—reaching more potential B2B customers and converting targeted prospects into guaranteed sales.
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FILE LIST
Filename
Size
~Get Your Files Here !/01 - Introduction/01 - Getting started with your B2B SEO strategy.mp4
15.2 MB
~Get Your Files Here !/01 - Introduction/01 - Getting started with your B2B SEO strategy.srt
1.5 KB
~Get Your Files Here !/02 - 1. B2B SEO Writing Essentials/01 - Connecting the B2B buy cycle with micro-targeted content.mp4
7.7 MB
~Get Your Files Here !/02 - 1. B2B SEO Writing Essentials/01 - Connecting the B2B buy cycle with micro-targeted content.srt
4.7 KB
~Get Your Files Here !/02 - 1. B2B SEO Writing Essentials/02 - Exploring search intent as an early step.mp4
9.4 MB
~Get Your Files Here !/02 - 1. B2B SEO Writing Essentials/02 - Exploring search intent as an early step.srt
5.1 KB
~Get Your Files Here !/02 - 1. B2B SEO Writing Essentials/03 - Leveraging Google to find blog post ideas.mp4
6.4 MB
~Get Your Files Here !/02 - 1. B2B SEO Writing Essentials/03 - Leveraging Google to find blog post ideas.srt
4.9 KB
~Get Your Files Here !/02 - 1. B2B SEO Writing Essentials/04 - Researching long-tail keyphrases for your B2B marketing.mp4
8.6 MB
~Get Your Files Here !/02 - 1. B2B SEO Writing Essentials/04 - Researching long-tail keyphrases for your B2B marketing.srt
6.1 KB
~Get Your Files Here !/02 - 1. B2B SEO Writing Essentials/05 - B2B SEO writing Best practice tips.mp4
10.4 MB
~Get Your Files Here !/02 - 1. B2B SEO Writing Essentials/05 - B2B SEO writing Best practice tips.srt
6.2 KB
~Get Your Files Here !/02 - 1. B2B SEO Writing Essentials/06 - B2B SEO writing Myths to ignore.mp4
8.4 MB
~Get Your Files Here !/02 - 1. B2B SEO Writing Essentials/06 - B2B SEO writing Myths to ignore.srt
5.3 KB
~Get Your Files Here !/03 - 2. B2B SEO Writing Hands-On Tips/01 - Writing B2B titles that get the click.mp4
10.8 MB
~Get Your Files Here !/03 - 2. B2B SEO Writing Hands-On Tips/01 - Writing B2B titles that get the click.srt
6.9 KB
~Get Your Files Here !/03 - 2. B2B SEO Writing Hands-On Tips/02 - Writing compelling meta descriptions for your B2B content.mp4
7.5 MB
~Get Your Files Here !/03 - 2. B2B SEO Writing Hands-On Tips/02 - Writing compelling meta descriptions for your B2B content.srt
5 KB
~Get Your Files Here !/03 - 2. B2B SEO Writing Hands-On Tips/03 - Writing B2B blog posts Setup and preparation.mp4
5 MB
~Get Your Files Here !/03 - 2. B2B SEO Writing Hands-On Tips/03 - Writing B2B blog posts Setup and preparation.srt
3.5 KB
~Get Your Files Here !/03 - 2. B2B SEO Writing Hands-On Tips/04 - Writing B2B blogs From start to publish.mp4
12.1 MB
~Get Your Files Here !/03 - 2. B2B SEO Writing Hands-On Tips/04 - Writing B2B blogs From start to publish.srt
6.4 KB
~Get Your Files Here !/03 - 2. B2B SEO Writing Hands-On Tips/05 - Tips for writing top-converting B2B sales pages.mp4
5.7 MB
~Get Your Files Here !/03 - 2. B2B SEO Writing Hands-On Tips/05 - Tips for writing top-converting B2B sales pages.srt
4.1 KB
~Get Your Files Here !/04 - Conclusion/01 - Plan for future B2B SEO success.mp4
10 MB
~Get Your Files Here !/04 - Conclusion/01 - Plan for future B2B SEO success.srt