Filename Size 01-Strategy Fundamentals/01-Strategy Finishing School - Course Introduction.mp4 29.1 MB 01-Strategy Fundamentals/02-How To Learn Strategy.mp4 19.2 MB 01-Strategy Fundamentals/03-Porsche Macan Brief.docx 9.7 KB 01-Strategy Fundamentals/03-Porsche Macan Exercise.mp4 13.9 MB 01-Strategy Fundamentals/04-Client Brief Audit - Porsche Macan.docx 589 KB 01-Strategy Fundamentals/05-Defining Strategy - 1,2,3 Strategy Formula.pdf 73.7 KB 01-Strategy Fundamentals/06-10 Strategy On A Page Examples.pptx 11.7 MB 01-Strategy Fundamentals/06-What Does Strategy Looks Like - Nested Strategy.pdf 266.3 KB 01-Strategy Fundamentals/07-2 Points Of View (Consumer & Business).pdf 82.2 KB 01-Strategy Fundamentals/08-Client Brief Audit - Template.docx 587.8 KB 01-Strategy Fundamentals/08-Client Brief Checklist.pdf 115.6 KB 01-Strategy Fundamentals/09-Business Goals.ts 61.3 MB 01-Strategy Fundamentals/10-Consumer Problem.mp4 128.6 MB 01-Strategy Fundamentals/11-24 Consumer Goals Cheatsheet.pdf 1.2 MB 01-Strategy Fundamentals/11-Consumer Goal.pdf 492.3 KB 01-Strategy Fundamentals/12-Insights.mp4 142.6 MB 01-Strategy Fundamentals/13-Single Minded Proposition.ts 49.3 MB 01-Strategy Fundamentals/14-Benefit Ladders.mp4 82.8 MB 01-Strategy Fundamentals/15-Word Craft.ts 34.5 MB 01-Strategy Fundamentals/16-When do you create the nested strategy.pdf 107.9 KB 01-Strategy Fundamentals/17-Missing Strategy Fundamentals.ts 54.3 MB 01-Strategy Fundamentals/18-When you need a strategy.mp4 87.3 MB 01-Strategy Fundamentals/19-Nested Strategy Exercise.ts 36.8 MB 01-Strategy Fundamentals/20-What's the difference between the strategy and creative brief.pdf 67.5 KB 01-Strategy Fundamentals/21-Strategy Exercises/01-WestJet Brief.docx 9.3 KB 01-Strategy Fundamentals/21-Strategy Exercises/02-Finishline Brief .docx 218.7 KB 01-Strategy Fundamentals/21-Strategy Exercises/03-Mildura Dairy Brief.docx 10.2 KB 01-Strategy Fundamentals/21-Strategy Exercises/04-Four Seasons Brief.docx 286.8 KB 01-Strategy Fundamentals/22-Strategy Operating System/01-Strategy Operating System - Introduction.mp4 150.8 MB 01-Strategy Fundamentals/22-Strategy Operating System/02-What is the definition of strategy.ts 42.7 MB 01-Strategy Fundamentals/22-Strategy Operating System/03-Strategy Operating System - Outputs (Models, Frameworks, Slides).mp4 97 MB 01-Strategy Fundamentals/22-Strategy Operating System/04-Examples.ts 64.3 MB 01-Strategy Fundamentals/22-Strategy Operating System/05-Workflow.mp4 110.8 MB 01-Strategy Fundamentals/22-Strategy Operating System/06-Exercise - Rosetta Stone.ts 46 MB 01-Strategy Fundamentals/22-Strategy Operating System/07-Your Strategy Analogy.mp4 81.2 MB 01-Strategy Fundamentals/22-Strategy Operating System/08-Write down 5-10 outputs (8).ts 28.4 MB 01-Strategy Fundamentals/22-Strategy Operating System/09-Outputs of Examples.ts 10.9 MB 01-Strategy Fundamentals/22-Strategy Operating System/10-Assemble Your Deck (10).ts 14 MB 01-Strategy Fundamentals/22-Strategy Operating System/10-Resource.pdf 26.7 KB 01-Strategy Fundamentals/22-Strategy Operating System/11-Strategy Operating System - Assemble Your Deck.ts 15.1 MB 01-Strategy Fundamentals/22-Strategy Operating System/12-Strategy Finishing School Sales Page version 1 - 2.ts 46.4 MB 01-Strategy Fundamentals/23-Video Resources/01-Strategy Breakdown - Burger King.ts 26.9 MB 01-Strategy Fundamentals/23-Video Resources/02-Strategy Breakdown - JBL.ts 28 MB 01-Strategy Fundamentals/23-Video Resources/03-Strategy Breakdown - Extra Gum.ts 47 MB 01-Strategy Fundamentals/23-Video Resources/04-Strategy Breakdown - Burger King Stevenage.mp4 92.3 MB 01-Strategy Fundamentals/23-Video Resources/05-How to Write a Strategy Portfolio with Mikaela Uricheck.ts 50.1 MB 01-Strategy Fundamentals/23-Video Resources/06-4 Tips to learn from Nike Advertising.mp4 84.8 MB 01-Strategy Fundamentals/23-Video Resources/07-Nike Marketing Strategy Case Study - Find Your Greatness.ts 69 MB 01-Strategy Fundamentals/23-Video Resources/08-Strategy Breakdown - Eargo.ts 32.8 MB 01-Strategy Fundamentals/23-Video Resources/09-Resource.pdf 315.1 KB 01-Strategy Fundamentals/23-Video Resources/09-Strategy Breakdown - Geico.ts 52.3 MB 01-Strategy Fundamentals/23-Video Resources/10-How to Write a Strategy Plan - Example Stihl.mp4 216.5 MB 01-Strategy Fundamentals/23-Video Resources/11-Strategy On A Page - Nike New Play.mp4 99.2 MB 01-Strategy Fundamentals/23-Video Resources/12-How to Write a Strategy Plan - IKEA.mp4 167.2 MB 01-Strategy Fundamentals/23-Video Resources/13-Strategy Breakdown - Newcastle Brown Ale.mp4 150.7 MB 01-Strategy Fundamentals/23-Video Resources/14-Strategy Presentation Example for Mattress Firm with Matthew Osborne.mp4 262.3 MB 02-Research/01-Introduction To The Research Module.ts 14.9 MB 02-Research/02-Strategy Kick Off Questions.pdf 264.6 KB 02-Research/02-Strategy Kick Off Questions.ts 19.2 MB 02-Research/03-Strategy Scrapbook Template.ts 13.5 MB 02-Research/04-Art Of Questioning Clients (Featuring - Alex Murrell).mp4 271.7 MB 02-Research/05-Evaluating Data Sources .ts 36.8 MB 02-Research/06-Validating Problem & Insight Statements.ts 34 MB 02-Research/07-Bonus - Strategy Scrapbook Interview Dakota Green Opening Moves.ts 42.7 MB 02-Research/08-1HR Research Project - Murnong (Daisy) Yams.mp4 155.2 MB 03-Insights/01-Beginner - What Are Insights.pdf 598.8 KB 03-Insights/01-Beginner - What Are Insights.ts 28.8 MB 03-Insights/02-Beginner - Insight Vs. Observation.ts 57.7 MB 03-Insights/03-Intermediate - Flipping Insights (10 Minute Insight Trick).ts 18.8 MB 03-Insights/04-Intermediate - Polishing Insights.ts 27.2 MB 03-Insights/05-Intermediate - Adding Tension.ts 37.4 MB 03-Insights/06-Reframing with Marco Del Valle.mp4 577 MB 03-Insights/07-What is an Insight - Danish Chan.ts 46.1 MB 04-Briefing/00-Beginner - Sacred Six Elements of a Creative Brief.pptx 7.2 MB 04-Briefing/01-How To Write A Creative Brief - Seamless Example.ts 55.2 MB 04-Briefing/02-Creative Briefing - GET-TO-BY.mp4 271.1 MB 04-Briefing/03-5 Steps Creative Brief to Tactical Brief.ts 61.7 MB 04-Briefing/04-Single Minded Proposition.ts 29.7 MB 04-Briefing/05-Number 1 Mistake Junior Planners Make.ts 29.4 MB 04-Briefing/06-Giving Creative Feedback (PDF).pdf 3 MB 04-Briefing/07-Tips For Briefing Remotely.pdf 1.2 MB 04-Briefing/08-Writing Colorful Briefs (Webinar - December 2020).mp4 268.6 MB 04-Briefing/09-How to Write a Creative Brief - Cheetos.ts 30.6 MB 04-Briefing/09-Resource.pdf 330.2 KB 04-Briefing/10-How to Write a Creative Brief - Carhartt.mp4 78.3 MB 04-Briefing/10-Resource.pdf 297.4 KB 04-Briefing/11-What is Advertising Strategy - Spotify & Snickers.ts 62.1 MB 04-Briefing/12-How To Write A Creative Brief Example Seamless Campaign - recut.mp4 108.4 MB 04-Briefing/12-Resource.pdf 324.5 KB 05-Brand Strategy/01-Brand Strategy 101.ts 68.8 MB 05-Brand Strategy/02-Beginner - Brand Frameworks.ts 38.6 MB 05-Brand Strategy/03-Intermediate - Brand Architecture.ts 41.8 MB 05-Brand Strategy/04-Intermediate - Brand Archetype.ts 38.7 MB 05-Brand Strategy/05-What is an Advertising Idea - Example It’s Miller Time.mp4 95.2 MB 13-Webinars/30-How To Get To An Insight (Aug 21).mp4 690.8 MB Read Me.txt 1.8 KB
