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Master the major characteristics of the marketing concept to maximize profit through client satisfaction.
What you'll learn Assess market potential and opportunities for new products. Explain the factors that create market potential. Segment a market and select attractive target market segments Design appropriate promotions and campaigns for a target segment. Define and articulate the importance of customer relationship management (CRM) Design and analyze customer loyalty programs. Analyze and propose improvements to the markting mix for a project or organization.
Requirements Desktop or laptop computer Internet access Headphones or speakers We recommend students start with our Introduction to Management course to learn the basic concepts of management.
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FILE LIST
Filename
Size
~Get Your Files Here !/1 - Marketing Mania Lets Get Started/1 - Lets Get Started English.vtt
5 KB
~Get Your Files Here !/1 - Marketing Mania Lets Get Started/1 - Lets Get Started.mp4
148.8 MB
~Get Your Files Here !/1 - Marketing Mania Lets Get Started/2 - Recommended Reading.html
813 B
~Get Your Files Here !/10 - The Customer Management Is Always Right/37 - Recommended Reading Contagious.html
927 B
~Get Your Files Here !/10 - The Customer Management Is Always Right/38 - Delivering Customer Value English.vtt
2.6 KB
~Get Your Files Here !/10 - The Customer Management Is Always Right/38 - Delivering Customer Value.mp4
20 MB
~Get Your Files Here !/10 - The Customer Management Is Always Right/39 - Customer Satisfaction English.vtt
3.2 KB
~Get Your Files Here !/10 - The Customer Management Is Always Right/39 - Customer Satisfaction.mp4
21.7 MB
~Get Your Files Here !/10 - The Customer Management Is Always Right/40 - Can Big Data Cure Your Churn Rate.txt
84 B
~Get Your Files Here !/10 - The Customer Management Is Always Right/40 - Further Reading Can Big Data Cure Your Churn Rate.html
394 B
~Get Your Files Here !/11 - Online Marketing/41 - Online Traffic English.vtt
4.9 KB
~Get Your Files Here !/11 - Online Marketing/41 - Online Traffic.mp4
36.6 MB
~Get Your Files Here !/11 - Online Marketing/42 - Converting Impressions English.vtt
2.4 KB
~Get Your Files Here !/11 - Online Marketing/42 - Converting Impressions.mp4
16.9 MB
~Get Your Files Here !/11 - Online Marketing/43 - Online Marketing Strategies English.vtt
7.4 KB
~Get Your Files Here !/11 - Online Marketing/43 - Online Marketing Strategies.mp4
52.5 MB
~Get Your Files Here !/11 - Online Marketing/44 - BlackBerry Investors.txt
47 B
~Get Your Files Here !/11 - Online Marketing/44 - BlackBerry Website.txt
38 B
~Get Your Files Here !/11 - Online Marketing/44 - Homework Assignment SWOT Exercise With Blackberry.html
2.9 KB
~Get Your Files Here !/12 - Marketing Mania Final Exam/45 - Final Research Paper Internet Marketing Trends.html
348 B
~Get Your Files Here !/12 - Marketing Mania Final Exam/46 - Final Project Build A Marketing Plan.html
302 B
~Get Your Files Here !/2 - The Concept Of Marketing/3 - What Is Marketing English.vtt
6.1 KB
~Get Your Files Here !/2 - The Concept Of Marketing/3 - What Is Marketing.mp4
44.1 MB
~Get Your Files Here !/2 - The Concept Of Marketing/4 - Functions and Processes of Marketing English.vtt
3.4 KB
~Get Your Files Here !/2 - The Concept Of Marketing/4 - Functions and Processes of Marketing.mp4
21.2 MB
~Get Your Files Here !/2 - The Concept Of Marketing/5 - Essential Terminology English.vtt
2.4 KB
~Get Your Files Here !/2 - The Concept Of Marketing/5 - Essential Terminology.mp4
14 MB
~Get Your Files Here !/2 - The Concept Of Marketing/6 - Marketing Mix English.vtt
2.9 KB
~Get Your Files Here !/2 - The Concept Of Marketing/6 - Marketing Mix.mp4
21.4 MB
~Get Your Files Here !/2 - The Concept Of Marketing/7 - The 4 Cs of Marketing English.vtt
4.3 KB
~Get Your Files Here !/2 - The Concept Of Marketing/7 - The 4 Cs of Marketing.mp4
31.3 MB
~Get Your Files Here !/2 - The Concept Of Marketing/8 - Marketing Environment English.vtt
5.1 KB
~Get Your Files Here !/2 - The Concept Of Marketing/8 - Marketing Environment.mp4
38.1 MB
~Get Your Files Here !/3 - Going To The Market/10 - Consumer Behavior English.vtt
8.8 KB
~Get Your Files Here !/3 - Going To The Market/10 - Consumer Behavior.mp4
69.2 MB
~Get Your Files Here !/3 - Going To The Market/11 - Organizational and Industrial Markets English.vtt
2.9 KB
~Get Your Files Here !/3 - Going To The Market/11 - Organizational and Industrial Markets.mp4
22.1 MB
~Get Your Files Here !/3 - Going To The Market/12 - Segmentation Targeting and Positioning English.vtt
9.4 KB
~Get Your Files Here !/3 - Going To The Market/12 - Segmentation Targeting and Positioning.mp4
77.3 MB
~Get Your Files Here !/3 - Going To The Market/9 - Strategic Planning English.vtt
4.4 KB
~Get Your Files Here !/3 - Going To The Market/9 - Strategic Planning.mp4
29.7 MB
~Get Your Files Here !/4 - On Demand/13 - Measuring and Forecasting Demand English.vtt
1.6 KB
~Get Your Files Here !/4 - On Demand/13 - Measuring and Forecasting Demand.mp4
11.7 MB
~Get Your Files Here !/4 - On Demand/14 - Total Market Demand Vs Area Market Demand English.vtt
4.4 KB
~Get Your Files Here !/4 - On Demand/14 - Total Market Demand Vs Area Market Demand.mp4
34.8 MB
~Get Your Files Here !/4 - On Demand/15 - Total Industry Sales and Market Shares English.vtt
3.4 KB
~Get Your Files Here !/4 - On Demand/15 - Total Industry Sales and Market Shares.mp4
22.7 MB
~Get Your Files Here !/5 - Branding and Positioning/16 - Positioning English.vtt
2.9 KB
~Get Your Files Here !/5 - Branding and Positioning/16 - Positioning.mp4
20.6 MB
~Get Your Files Here !/5 - Branding and Positioning/17 - Branding English.vtt
4 KB
~Get Your Files Here !/5 - Branding and Positioning/17 - Branding.mp4
28.2 MB
~Get Your Files Here !/5 - Branding and Positioning/18 - BrandZ Top 100 Most Valuable Global Brands 2013 report.txt
82 B
~Get Your Files Here !/5 - Branding and Positioning/18 - More Information BrandZ Top 100 Most Valuable Global Brands 2013 report.html
375 B
~Get Your Files Here !/5 - Branding and Positioning/19 - Different Approaches To Branding English.vtt
3.8 KB
~Get Your Files Here !/5 - Branding and Positioning/19 - Different Approaches To Branding.mp4
33.5 MB
~Get Your Files Here !/6 - Perfect Product/20 - Product Classifications English.vtt
2.4 KB
~Get Your Files Here !/6 - Perfect Product/20 - Product Classifications.mp4
17 MB
~Get Your Files Here !/6 - Perfect Product/21 - Planning Designing and Packaging English.vtt
4.2 KB
~Get Your Files Here !/6 - Perfect Product/21 - Planning Designing and Packaging.mp4
34.8 MB
~Get Your Files Here !/6 - Perfect Product/22 - Product Life Cycle English.vtt
3 KB
~Get Your Files Here !/6 - Perfect Product/22 - Product Life Cycle.mp4
19 MB
~Get Your Files Here !/7 - The Price Is Right/23 - Price Elasticity of Demand English.vtt
2.1 KB
~Get Your Files Here !/7 - The Price Is Right/23 - Price Elasticity of Demand.mp4
13.4 MB
~Get Your Files Here !/7 - The Price Is Right/24 - Pricing Strategies and Methods English.vtt
4.9 KB
~Get Your Files Here !/7 - The Price Is Right/24 - Pricing Strategies and Methods.mp4
33.5 MB
~Get Your Files Here !/8 - In the Right Place at the Right Time/25 - Channels of Distribution English.vtt
2.8 KB
~Get Your Files Here !/8 - In the Right Place at the Right Time/25 - Channels of Distribution.mp4
23.1 MB
~Get Your Files Here !/8 - In the Right Place at the Right Time/26 - Retailing and Wholesaling English.vtt
2.8 KB
~Get Your Files Here !/8 - In the Right Place at the Right Time/26 - Retailing and Wholesaling.mp4
19.7 MB
~Get Your Files Here !/8 - In the Right Place at the Right Time/27 - Market Communication and Promotion English.vtt
3.2 KB
~Get Your Files Here !/8 - In the Right Place at the Right Time/27 - Market Communication and Promotion.mp4
22.9 MB
~Get Your Files Here !/8 - In the Right Place at the Right Time/28 - Measuring Promotion Results English.vtt
1.9 KB
~Get Your Files Here !/8 - In the Right Place at the Right Time/28 - Measuring Promotion Results.mp4
12.8 MB
~Get Your Files Here !/8 - In the Right Place at the Right Time/29 - Fuego Mundo Interact With Your Community Using Free Marketing.txt
108 B
~Get Your Files Here !/8 - In the Right Place at the Right Time/29 - True Story Interact With Your Community Using Free Marketing.html
478 B
~Get Your Files Here !/9 - Marketing Method Madness/30 - Direct and International Marketing English.vtt
5.8 KB
~Get Your Files Here !/9 - Marketing Method Madness/30 - Direct and International Marketing.mp4
38 MB
~Get Your Files Here !/9 - Marketing Method Madness/31 - Learn more National Do Not Call Registry.html
411 B
~Get Your Files Here !/9 - Marketing Method Madness/31 - National Do Not Call Registry.txt
71 B
~Get Your Files Here !/9 - Marketing Method Madness/32 - Further Reading International Marketing Strategies.html
711 B
~Get Your Files Here !/9 - Marketing Method Madness/32 - International Marketing Strategies.txt
50 B
~Get Your Files Here !/9 - Marketing Method Madness/33 - Service Marketing English.vtt
5.8 KB
~Get Your Files Here !/9 - Marketing Method Madness/33 - Service Marketing.mp4
39.4 MB
~Get Your Files Here !/9 - Marketing Method Madness/34 - Learn more Marketing and the 7Ps.html
534 B
~Get Your Files Here !/9 - Marketing Method Madness/34 - Marketing and the Seven Ps A breif summary about marketing and how it works.txt
34 B
~Get Your Files Here !/9 - Marketing Method Madness/35 - NonProfit Marketing English.vtt
2.5 KB
~Get Your Files Here !/9 - Marketing Method Madness/35 - NonProfit Marketing.mp4
18.3 MB
~Get Your Files Here !/9 - Marketing Method Madness/36 - More Information The NonProfit Almanac.html
533 B
~Get Your Files Here !/9 - Marketing Method Madness/36 - The Nonprofit Almanac.txt
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