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[ CourseLala.com ] Linkedin - How To Build Your Brand Community Strategy
TORRENT SUMMARY
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If you want your organization to stand out and make meaningful connections with your fans, you need to build and maintain an effective and engaged online brand community. Join expert community builder and author Carrie Melissa Jones as she walks you through the best practices of creating a brand community strategy that works for you. Learn to identify common myths of community building to focus on thoughtful organizational investments. Get tips on how to articulate your online community’s purpose, vision, and goals so you can define your own community personas and ensure they resonate with your audience. Upon completing this course, you’ll be ready to assess and leverage the key technologies available for successful online community building.
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FILE LIST
Filename
Size
~Get Your Files Here !/01 - Introduction/01 - The importance of online brand community.mp4
5.9 MB
~Get Your Files Here !/02 - 1. Define Your Brand Community/01 - Two key mindset shifts.mp4
15.1 MB
~Get Your Files Here !/02 - 1. Define Your Brand Community/02 - Brand community vs. mirage community.mp4
9.8 MB
~Get Your Files Here !/02 - 1. Define Your Brand Community/03 - Social media management vs. community management.mp4
14 MB
~Get Your Files Here !/02 - 1. Define Your Brand Community/04 - Visitors vs. online community members.mp4
12.4 MB
~Get Your Files Here !/02 - 1. Define Your Brand Community/04 - Visitors vs. online community members.srt
5.5 KB
~Get Your Files Here !/03 - 2. Define the Focus/01 - How to serve organizations.mp4
9 MB
~Get Your Files Here !/03 - 2. Define the Focus/02 - Choose the best strategic focus.mp4
5.7 MB
~Get Your Files Here !/03 - 2. Define the Focus/02 - Choose the best strategic focus.srt
4.1 KB
~Get Your Files Here !/03 - 2. Define the Focus/03 - Case study Define an organizational purpose.mp4
10.3 MB
~Get Your Files Here !/03 - 2. Define the Focus/03 - Case study Define an organizational purpose.srt
6.2 KB
~Get Your Files Here !/04 - 3. Identify the People/01 - What are community personas.mp4
5.6 MB
~Get Your Files Here !/04 - 3. Identify the People/01 - What are community personas.srt
4.4 KB
~Get Your Files Here !/04 - 3. Identify the People/02 - Research, research, research.mp4
11.4 MB
~Get Your Files Here !/04 - 3. Identify the People/03 - Organize and create community personas.mp4
9.1 MB
~Get Your Files Here !/05 - 4. Assess Technology/01 - Options for online communities.mp4
11.5 MB
~Get Your Files Here !/05 - 4. Assess Technology/02 - Define tech requirements.mp4
11.3 MB
~Get Your Files Here !/05 - 4. Assess Technology/03 - When to choose technology.mp4
6.4 MB
~Get Your Files Here !/06 - Conclusion/01 - Refine your strategy.mp4
4.9 MB
~Get Your Files Here !/06 - Conclusion/01 - Refine your strategy.srt
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