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TORRENT DETAILS
[ CourseBoat.com ] Udemy - Advanced Google Ads Training - Master Strategies And Techniques
TORRENT SUMMARY
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Language: English | Size: 2.40 GB | Duration: 6h 3m
Google Ads 2022: Hands on training in Google Ads techniques developed over 13 yrs. Module based + Heaps of Resources!
What you'll learn
Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation
Access Google Ads tools for forecasting performance
Budget Optimisation techniques using regression formula
Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
Improving Geotargeting for Local Businesses With A Double Campaign Structure
How To Setup, Run, Pivot & Interpret the Paid & Organic Report
Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
Identify Opportunities Between Organic & Paid Listings
Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts
How to find the key pitfalls in any Google Ads account
How to Audit a new or existing Google Ads account and find issues to improve upon quickly
Utilise Dynamic Ad Customisers for more personalised ads
Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA
Understand attribution models and why the default last click is not always ideal
Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach
Develop a multi-funnel remarketing strategy for GDN and search campaign
Requirements
Able to setup your own Google Ads account
Be confident navigating Google Ads accounts
Basic exposure to excel filtering & pivot tables
Description
** Last Update - September 2022 ** the course has undergone a full update.A top rated Google Ads course dedicated to teaching advanced strategies & practice! 16 Modules, 70+ videos and over 6 hours worth of advanced Google Ads training. From the theory all the way through to hands on practice, take your Google Ads skills to the next level.5,400 students have now taken the course!Course Overview:The course is designed for Google Ads practitioners that already have some knowledge in setting up and running Google Ads accounts. The course explores advanced techniques and ideas that I have picked up and developed over 13 years running Google Ads campaigns for small to large clients. I explain the concept behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. I've also now included access to a propriety Google Ads analysis tool that I've built which using ML and regression modelling to help you analyze, predict & forecast performance in your Google Ads accountAdded Bonus: All students also receive a 30% discount on all products our digital marketing marketplace 'byMarketers'What Students Are saying:Nitesh (August, 2022) wrote:"Great course, excellent content, amazing learning!!"Andrei Stoiakin (April, 2022) wrote:"Plenty of useful details. The course I've been looking up for a long time."Nirav Gokani (Jan, 2022) wrote:"Got to learn so many new things. I would definitely try some of the new tricks which could be helpful in driving traffic and conversions."Dayne Frew (July, 2021) wrote:"Learnt a heap of new skills for running Ads. Great course, highly recommend."Jordan Meyers (July, 2021) wrote:"Thank you so much for the course. The course is straightforward and to the point. There's not a lot of fluff. Everything is practical as far as advice. It isn't for novices, which I like. It is really hard to find any SEM courses that doesn't cater to an introductory level. I usually have to look at Udemy for this because LinkedIn Learning is usually very beginner level. Even then, I find that a lot of courses just cover the basics with a few intermediary modules. This course gives users suggestions they might not have thought of or noticed. Appreciate the insights."Maryanne Evans (October, 2020) wrote:"Yes. It's advertised correctly and absolutely perfect! Love it so far. Certainly will buy more courses from Mark Meyerson."Nick McHugh (October, 2020) wrote:"Great course, well paced with good resources to back up the lecture content."Tyler Howard (September, 2020) wrote:"Very good content and instructor, the advanced knowledge in here definitely surpasses the trying offered in Google Skillshop. Excited to put the scripts into practice on some of my ad accounts"Josh (September 2020) wrote: "Great course! Gets into specific examples and responds to questions promptly"Ashleigh Effinger (August, 2020) wrote:"Mark and his course are "the truth" no fluff! 98% of the competition is definitely NOT employing more than 2 or 3 of these advanced strategies let alone ALL of them! This course has far EXCEEDED my expectations! I have been looking EVERYWHERE for REAL advanced Google Ads strategies that are current and I found a very short detailed eBook with a few very solid strategies. I was so impressed that I reached out to Mark personally via email and that lead me here to his course packed with even more advanced strategies! Take this course it is worth it's weight in gold!"Laura Manenti (August 2020) wrote:"Really useful, clear and something handy to easily put in practice. I liked also that you were showing in practice how to apply the concepts explained."Malvika Jain (29th March, 2020) wrote:"Excellent course. I was using Adwords in-depth 2013-15 and now wanted to get back to it. Seemed a herculean task but the pace and depth of this course was perfect at 2x speed. Looking fwd to trying many of the things mentioned here, and trying other courses by this instructor. The GA part was great."Erdjan Remziev (29th Jan, 2020) wrote:"He absolutely amazed me by the knowledge he has. I expected that course to be " The usual HOW TO " But its actually exceed my expectations by showing us really superior statistics A/B testings, labeling & etc... You will explore a lot of advanced secrets even if you've been handling ads for a long time, like me. Thank that's really advanced course."More About the Course:The course covers specialised Ad reports like the organic & paid interaction report, remarketing strategy, machine learning functionality, competitor research, Google Analytics and so much more. Another module contains a free Google Sheets template which automates budget tracking for multiple accounts. Simply connect to Google Analytics and track multiple budgets, never log in again to multiple Ad accounts. It is also gives results as to spend per day to meet monthly planned budgets.I've also included a 30 minute Google Ads Audit, which takes you through step-by-step inside Google Ads from an account level to an AdGroup level all kinds of key issues that often I have found occurring inside accounts. I have completed 100's of Audits, I use this experience to show you common pitfalls and things you should be looking for. The course is module based and not run to a particular order, so you can choose a module or technique that seems useful to you, learn about it and apply it to your own practice. All the techniques taught can be applied to almost any AdWords account, they have been chosen for their practicality and usefulness. I will also be adding more modules into the course with time as I record them. I hope you enjoy the courses!
Overview
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FILE LIST
Filename
Size
~Get Your Files Here !/1 - Introduction/1 - Advanced-AdWords-Course.pdf
9.3 MB
~Get Your Files Here !/1 - Introduction/1 - Introduction English.srt
5 KB
~Get Your Files Here !/1 - Introduction/1 - Introduction.mp4
49.8 MB
~Get Your Files Here !/10 - Artificial Intelligence & Machine Learning/43 - What is AI & ML English.srt
7.6 KB
~Get Your Files Here !/10 - Artificial Intelligence & Machine Learning/43 - What is AI & ML.mp4
11.5 MB
~Get Your Files Here !/10 - Artificial Intelligence & Machine Learning/44 - Auto Rotate for Budgets & Ads English.srt
4 KB
~Get Your Files Here !/10 - Artificial Intelligence & Machine Learning/44 - Auto Rotate for Budgets & Ads.mp4
5.7 MB
~Get Your Files Here !/10 - Artificial Intelligence & Machine Learning/45 - Dynamic Search Ads English.srt
3.5 KB
~Get Your Files Here !/10 - Artificial Intelligence & Machine Learning/45 - Dynamic Search Ads.mp4
4.4 MB
~Get Your Files Here !/10 - Artificial Intelligence & Machine Learning/46 - Smart Bidding Strategies English.srt
9.3 KB
~Get Your Files Here !/10 - Artificial Intelligence & Machine Learning/46 - Smart Bidding Strategies.mp4
13.5 MB
~Get Your Files Here !/10 - Artificial Intelligence & Machine Learning/47 - Smart Bidding Updates English.srt
5.1 KB
~Get Your Files Here !/10 - Artificial Intelligence & Machine Learning/47 - Smart Bidding Updates.mp4
51.2 MB
~Get Your Files Here !/10 - Artificial Intelligence & Machine Learning/48 - Lookalike Audiences English.srt
2.9 KB
~Get Your Files Here !/10 - Artificial Intelligence & Machine Learning/48 - Lookalike Audiences.mp4
4 MB
~Get Your Files Here !/10 - Artificial Intelligence & Machine Learning/49 - Data Driven Attribution Models English.srt
4.4 KB
~Get Your Files Here !/10 - Artificial Intelligence & Machine Learning/49 - Data Driven Attribution Models.mp4
6.4 MB
~Get Your Files Here !/10 - Artificial Intelligence & Machine Learning/50 - Data Driven Models Update English.srt
3.8 KB
~Get Your Files Here !/10 - Artificial Intelligence & Machine Learning/50 - Data Driven Models Update.mp4
54.4 MB
~Get Your Files Here !/11 - Dynamic Ad Customisers/51 - Introduction to Ad Customisers English.srt
5.2 KB
~Get Your Files Here !/11 - Dynamic Ad Customisers/51 - Introduction to Ad Customisers.mp4
10.1 MB
~Get Your Files Here !/11 - Dynamic Ad Customisers/52 - Advantages & Example Uses English.srt
6.1 KB
~Get Your Files Here !/11 - Dynamic Ad Customisers/52 - Advantages & Example Uses.mp4
8.6 MB
~Get Your Files Here !/11 - Dynamic Ad Customisers/53 - Setting up the Business Data Feed English.srt
9.3 KB
~Get Your Files Here !/11 - Dynamic Ad Customisers/53 - Setting up the Business Data Feed.mp4
16.9 MB
~Get Your Files Here !/11 - Dynamic Ad Customisers/54 - Best Practice for Ads English.srt
4.7 KB
~Get Your Files Here !/11 - Dynamic Ad Customisers/54 - Best Practice for Ads.mp4
6.6 MB
~Get Your Files Here !/12 - Google Analytics for Google Ads/55 - The Advantages of linking Google Ads with GA English.srt
5.6 KB
~Get Your Files Here !/12 - Google Analytics for Google Ads/55 - The Advantages of linking Google Ads with GA.mp4
10.2 MB
~Get Your Files Here !/12 - Google Analytics for Google Ads/56 - Linking GA & Google Ads English.srt
2.5 KB
~Get Your Files Here !/12 - Google Analytics for Google Ads/56 - Linking GA & Google Ads.mp4
5.3 MB
~Get Your Files Here !/12 - Google Analytics for Google Ads/57 - Google Ads Reports in GA English.srt
1.7 KB
~Get Your Files Here !/12 - Google Analytics for Google Ads/57 - Google Ads Reports in GA.mp4
5.3 MB
~Get Your Files Here !/12 - Google Analytics for Google Ads/58 - GA Conversion Tracking & Goal Setup English.srt
8.6 KB
~Get Your Files Here !/12 - Google Analytics for Google Ads/58 - GA Conversion Tracking & Goal Setup.mp4
18.2 MB
~Get Your Files Here !/12 - Google Analytics for Google Ads/59 - Remarketing Segments in GA English.srt
16.2 KB
~Get Your Files Here !/12 - Google Analytics for Google Ads/59 - Remarketing Segments in GA.mp4
33.2 MB
~Get Your Files Here !/12 - Google Analytics for Google Ads/60 - Attribution Models in Google Analytics English.srt
9.1 KB
~Get Your Files Here !/12 - Google Analytics for Google Ads/60 - Attribution Models in Google Analytics.mp4
15.3 MB
~Get Your Files Here !/13 - Using Scripts/61 - Introduction to Google Ads Scripts English.srt
4.9 KB
~Get Your Files Here !/13 - Using Scripts/61 - Introduction to Google Ads Scripts.mp4
23.4 MB
~Get Your Files Here !/13 - Using Scripts/62 - 404 Link Checker Script English.srt
11 KB
~Get Your Files Here !/13 - Using Scripts/62 - 404 Link Checker Script.mp4
74.2 MB
~Get Your Files Here !/13 - Using Scripts/62 - 404 Link Checker Script.txt
73 B
~Get Your Files Here !/13 - Using Scripts/63 - Experiment Results Script English.srt
11.4 KB
~Get Your Files Here !/13 - Using Scripts/63 - Experiment Results Script.mp4
81.5 MB
~Get Your Files Here !/13 - Using Scripts/63 - Experiments Script.txt
74 B
~Get Your Files Here !/13 - Using Scripts/64 - AdWords Audit Script.txt
79 B
~Get Your Files Here !/13 - Using Scripts/64 - Google Ads Audit Script English.srt
10.2 KB
~Get Your Files Here !/13 - Using Scripts/64 - Google Ads Audit Script.mp4
66.9 MB
~Get Your Files Here !/14 - Google Ads Editor/65 - Download AdWords Editor.txt
64 B
~Get Your Files Here !/14 - Google Ads Editor/65 - Introduction and advantages of Google Ads Editor over the online interface English.srt
5.6 KB
~Get Your Files Here !/14 - Google Ads Editor/65 - Introduction and advantages of Google Ads Editor over the online interface.mp4
29.9 MB
~Get Your Files Here !/14 - Google Ads Editor/66 - Example Uses for Google Ads Editor English.srt
6.5 KB
~Get Your Files Here !/14 - Google Ads Editor/66 - Example Uses for Google Ads Editor.mp4
34.8 MB
~Get Your Files Here !/14 - Google Ads Editor/67 - Google Ads Editor what you cant do English.srt
2.8 KB
~Get Your Files Here !/14 - Google Ads Editor/67 - Google Ads Editor what you cant do.mp4
4.3 MB
~Get Your Files Here !/14 - Google Ads Editor/68 - Google Ads Editor Updates English.srt
3.8 KB
~Get Your Files Here !/14 - Google Ads Editor/68 - Google Ads Editor Updates.mp4
37.4 MB
~Get Your Files Here !/15 - Competitor Research Tools/69 - Auction Insights displayed graphically English.srt
25.2 KB
~Get Your Files Here !/15 - Competitor Research Tools/69 - Auction Insights displayed graphically.mp4
158.7 MB
~Get Your Files Here !/15 - Competitor Research Tools/70 - Auction Insights Data Studio Template.txt
63 B
~Get Your Files Here !/15 - Competitor Research Tools/70 - Auction Insights in Data Studio Easier Option English.srt
3.9 KB
~Get Your Files Here !/15 - Competitor Research Tools/70 - Auction Insights in Data Studio Easier Option.mp4
39.3 MB
~Get Your Files Here !/15 - Competitor Research Tools/71 - 3rd Party Competitor Research Tools SEMrush English.srt
23.4 KB
~Get Your Files Here !/15 - Competitor Research Tools/71 - 3rd Party Competitor Research Tools SEMrush.mp4
185.9 MB
~Get Your Files Here !/16 - Landing Page Software/72 - Why Use Landing Page Software English.srt
9.7 KB
~Get Your Files Here !/16 - Landing Page Software/72 - Why Use Landing Page Software.mp4
37.8 MB
~Get Your Files Here !/16 - Landing Page Software/73 - Unbounce Walkthrough English.srt
12.5 KB
~Get Your Files Here !/16 - Landing Page Software/73 - Unbounce Walkthrough.mp4
84.3 MB
~Get Your Files Here !/16 - Landing Page Software/74 - Tracking integration for landing pages English.srt
12.7 KB
~Get Your Files Here !/16 - Landing Page Software/74 - Tracking integration for landing pages.mp4
82.8 MB
~Get Your Files Here !/2 - Testing Ad Concepts/2 - Introduction to Ad Concepts English.srt
2.2 KB
~Get Your Files Here !/2 - Testing Ad Concepts/2 - Introduction to Ad Concepts.mp4
3.3 MB
~Get Your Files Here !/2 - Testing Ad Concepts/3 - Example Ad Concepts English.srt
5.8 KB
~Get Your Files Here !/2 - Testing Ad Concepts/3 - Example Ad Concepts.mp4
7 MB
~Get Your Files Here !/2 - Testing Ad Concepts/4 - Label Setup English.srt
5.8 KB
~Get Your Files Here !/2 - Testing Ad Concepts/4 - Label Setup.mp4
18.9 MB
~Get Your Files Here !/2 - Testing Ad Concepts/5 - Campaign Structure Template.txt
73 B
~Get Your Files Here !/2 - Testing Ad Concepts/5 - Label Setup Updates English.srt
5.3 KB
~Get Your Files Here !/2 - Testing Ad Concepts/5 - Label Setup Updates.mp4
58.2 MB
~Get Your Files Here !/2 - Testing Ad Concepts/6 - Reporting on Ad Concepts English.srt
11.1 KB
~Get Your Files Here !/2 - Testing Ad Concepts/6 - Reporting on Ad Concepts.mp4
54.8 MB
~Get Your Files Here !/3 - Budget Optimize Tool Regression modelling to Optimize CPA & ROI/10 - 4 Ways to use Budget Optimize English.srt
6 KB
~Get Your Files Here !/3 - Budget Optimize Tool Regression modelling to Optimize CPA & ROI/10 - 4 Ways to use Budget Optimize.mp4
32.2 MB
~Get Your Files Here !/3 - Budget Optimize Tool Regression modelling to Optimize CPA & ROI/10 - Budget Optimize Tool.txt
95 B
~Get Your Files Here !/3 - Budget Optimize Tool Regression modelling to Optimize CPA & ROI/11 - Budget Optimize Tool.txt
104 B
~Get Your Files Here !/3 - Budget Optimize Tool Regression modelling to Optimize CPA & ROI/11 - Other factors English.srt
3 KB
~Get Your Files Here !/3 - Budget Optimize Tool Regression modelling to Optimize CPA & ROI/11 - Other factors.mp4
14.1 MB
~Get Your Files Here !/3 - Budget Optimize Tool Regression modelling to Optimize CPA & ROI/7 - Budget Optimize Tool.txt
96 B
~Get Your Files Here !/3 - Budget Optimize Tool Regression modelling to Optimize CPA & ROI/7 - Budget Optimizer Introduction & Overview English.srt
1.6 KB
~Get Your Files Here !/3 - Budget Optimize Tool Regression modelling to Optimize CPA & ROI/7 - Budget Optimizer Introduction & Overview.mp4
14.9 MB
~Get Your Files Here !/3 - Budget Optimize Tool Regression modelling to Optimize CPA & ROI/8 - Budget Optimize Tool.txt
97 B
~Get Your Files Here !/3 - Budget Optimize Tool Regression modelling to Optimize CPA & ROI/8 - Import Google Ads data English.srt
702 B
~Get Your Files Here !/3 - Budget Optimize Tool Regression modelling to Optimize CPA & ROI/8 - Import Google Ads data.mp4
3.6 MB
~Get Your Files Here !/3 - Budget Optimize Tool Regression modelling to Optimize CPA & ROI/9 - Budget Optimize Tool.txt
99 B
~Get Your Files Here !/3 - Budget Optimize Tool Regression modelling to Optimize CPA & ROI/9 - Campaign Analysis English.srt
8 KB
~Get Your Files Here !/3 - Budget Optimize Tool Regression modelling to Optimize CPA & ROI/9 - Campaign Analysis.mp4