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TORRENT DETAILS
[ CourseHulu.com ] Udemy - Conversion Tracking For Digital Marketing In 2021
TORRENT SUMMARY
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Language: English | Size: 1.79 GB | Duration: 3h 23m
A comprehensive guide to correctly implementing tracking and analytics for all your digital marketing campaigns
What you'll learn
Understand what UTM Parameters are & how to use them and track campaigns properly
Setup conversion tracking for all the major advertising platforms - Google, Facebook, Linkedin and more
Understand what Google Tag Manager is and how to use it for better pixel tracking and event tracking setup
Learn how to track specific events like button clicks on your site rather then just page views and destination url's
Utilise current marketing budgets better with better tracking systems
Gain a thorough understanding of Google Analytics specifically geared towards tracking marketing campaigns
Learn about tracking for landing pages
Learn how to install ecommerce tracking and enhanced ecommerce tracking for Google Analytics
An in-depth look at call tracking and the advantages it brings
Requirements
Minimum experience with digital marketing platforms
Description
** Last Update Feb 28th 2021 **The best course for digital marketers that want to fully understand conversion tracking! 7 Sections, 35 videos and over 3.5 hours worth of in-depth, hands on training. From the theory all the way through to practice, move from beginner & intermediate through to expert.Course Overview:Whether you are a beginner starting a new campaign or a seasoned marketing professional, this course caters for you. The course is broken into components discussing different aspects of conversion tracking and analytics. The course shows you how to setup tracking according to best practice and use tracking to analyse marketing campaigns. We discuss aspects of tracking in general as well as looking at particular tools and advertising platforms. These includes: Google Ads, Facebook Ad Manager, LinkedIn Ads, Google Analytics, Google Tag Manager, Unbounce landing pages, Avanser Call Tracking and more. The course is recorded inside the actual marketing platforms and tools, walking you through how to setup everything you need. After completing the course you will already have setup all your tracking according to best practice as I walk you through it during the course. After completion you will also have a thorough understanding of different tracking techniques and options available to you.Course topics include but are not limited to:UTM Parameters: what are they, how to setup and track in Google Analytics - walkthroughTracking Pixels: Facebook & LinkedIn tracking pixel installation walkthrough including custom conversions and custom audience setupGoogle Tag Manager: Adding tags and event tracking with GTMGoogle Analytics for Google Ads: An indepth look at how Google Analytics can support Google Ads practiceLanding Page Tracking: Tracking setup for landing pagesCall Tracking: A thorough understanding of how call tracking works, the advantages and a look inside Avanser.What Students Are saying:Gerardo Calvo (July, 2020) wrote: "Great tips and examples. Fast, efficient and to the point."Stefan Mach (22nd Jan, 2020) wrote: "Definitely takes something that at first appears mysterious and makes it easy to understand and implement."Anestis Kalligas (August, 2019) wrote:"He is one of the best in depth instructors i have seen. He is an advanced instructor with a lot of gold info to learn. Clear voice. He brings to a next level this imprortant topic. Thank you for sharing your knowledge"George Maser (June 2019) wrote:"...This course provided an insight into Google Analytics, Google Adwords, Google Tag Manager and how it works with FB and LI platforms. Twitter was not mentioned or Pinterest. Tracking Landing pages and Buttons and ATC and Purchase was covered. Very Nice Course. I am going to take it again. Data Studio is new to me."Federico (May 2019) wrote:"Very good match with what I was looking for so far, thanks!"Kara Fidd (March 2019) wrote:"Super helpful-- I'm already learning so much after just the first lesson!"Wojciech Idzikowski (Jan 2019) wrote:"Everything is well done. The narration - lector. Speed of the lessen. The way author choose topics. Congratulations"About Mark: Mark has over 10 years experience running digital marketing campaigns for clients. He has worked for SME's as well as major blue chip clients in Australia and worldwide.
Overview
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FILE LIST
Filename
Size
~Get Your Files Here !/1 - UTM Parameters what are they and how to use them/1 - UTM Parameters explained English.srt
9.4 KB
~Get Your Files Here !/1 - UTM Parameters what are they and how to use them/1 - UTM Parameters explained.mp4
54.9 MB
~Get Your Files Here !/1 - UTM Parameters what are they and how to use them/2 - Setting up UTM Parameters English.srt
12 KB
~Get Your Files Here !/1 - UTM Parameters what are they and how to use them/2 - Setting up UTM Parameters.mp4
66.9 MB
~Get Your Files Here !/1 - UTM Parameters what are they and how to use them/3 - Tracking UTMs in GA English.srt
9.7 KB
~Get Your Files Here !/1 - UTM Parameters what are they and how to use them/3 - Tracking UTMs in GA.mp4
83.2 MB
~Get Your Files Here !/1 - UTM Parameters what are they and how to use them/4 - Value Track Parameters English.srt
6.1 KB
~Get Your Files Here !/1 - UTM Parameters what are they and how to use them/4 - Value Track Parameters.mp4
31.8 MB
~Get Your Files Here !/2 - Tracking Pixels & Conversion Tracking/5 - Information on the facebook tracking pixel.txt
54 B
~Get Your Files Here !/2 - Tracking Pixels & Conversion Tracking/5 - Understanding Tracking Pixels English.srt
2.7 KB
~Get Your Files Here !/2 - Tracking Pixels & Conversion Tracking/5 - Understanding Tracking Pixels.mp4
16.9 MB
~Get Your Files Here !/2 - Tracking Pixels & Conversion Tracking/6 - Facebook Conversion Tracking English.srt
22.5 KB
~Get Your Files Here !/2 - Tracking Pixels & Conversion Tracking/6 - Facebook Conversion Tracking.mp4
137.8 MB
~Get Your Files Here !/2 - Tracking Pixels & Conversion Tracking/7 - Linkedin conversion Tracking English.srt
6.9 KB
~Get Your Files Here !/2 - Tracking Pixels & Conversion Tracking/7 - Linkedin conversion Tracking.mp4
53 MB
~Get Your Files Here !/2 - Tracking Pixels & Conversion Tracking/8 - Adding Pixels to your Website English.srt
9.4 KB
~Get Your Files Here !/2 - Tracking Pixels & Conversion Tracking/8 - Adding Pixels to your Website.mp4
75.8 MB
~Get Your Files Here !/3 - Google Analytics for AdWords Managers/10 - Linking Google Analytics & Google Ads English.srt
2.5 KB
~Get Your Files Here !/3 - Google Analytics for AdWords Managers/10 - Linking Google Analytics & Google Ads.mp4
15.6 MB
~Get Your Files Here !/3 - Google Analytics for AdWords Managers/11 - Understand Google Ads Reports within Google Analytics English.srt
1.7 KB
~Get Your Files Here !/3 - Google Analytics for AdWords Managers/11 - Understand Google Ads Reports within Google Analytics.mp4
16 MB
~Get Your Files Here !/3 - Google Analytics for AdWords Managers/12 - GA Conversion Tracking & Goal Setup English.srt
8.4 KB
~Get Your Files Here !/3 - Google Analytics for AdWords Managers/12 - GA Conversion Tracking & Goal Setup.mp4
54.4 MB
~Get Your Files Here !/3 - Google Analytics for AdWords Managers/13 - Remarketing Segments in GA English.srt
16.2 KB
~Get Your Files Here !/3 - Google Analytics for AdWords Managers/13 - Remarketing Segments in GA.mp4
99.5 MB
~Get Your Files Here !/3 - Google Analytics for AdWords Managers/14 - Attribution Models in Google Analytics English.srt
9.2 KB
~Get Your Files Here !/3 - Google Analytics for AdWords Managers/14 - Attribution Models in Google Analytics.mp4
50.3 MB
~Get Your Files Here !/3 - Google Analytics for AdWords Managers/9 - The Advantages of Linking Google Analytics with AdWords English.srt
5.4 KB
~Get Your Files Here !/3 - Google Analytics for AdWords Managers/9 - The Advantages of Linking Google Analytics with AdWords.mp4
27.5 MB
~Get Your Files Here !/4 - Call Tracking/15 - Introduction to Call Tracking English.srt
7.9 KB
~Get Your Files Here !/4 - Call Tracking/15 - Introduction to Call Tracking.mp4
28.1 MB
~Get Your Files Here !/4 - Call Tracking/16 - How does call tracking work & key benefits English.srt
9.3 KB
~Get Your Files Here !/4 - Call Tracking/16 - How does call tracking work & key benefits.mp4
44.8 MB
~Get Your Files Here !/4 - Call Tracking/17 - Avanser Call Tracking.txt
24 B
~Get Your Files Here !/4 - Call Tracking/17 - Avanser Walkthrough English.srt
3.4 KB
~Get Your Files Here !/4 - Call Tracking/17 - Avanser Walkthrough.mp4
29.1 MB
~Get Your Files Here !/4 - Call Tracking/18 - Integrating Call Tracking with Google Analytics English.srt
8.1 KB
~Get Your Files Here !/4 - Call Tracking/18 - Integrating Call Tracking with Google Analytics.mp4
63.6 MB
~Get Your Files Here !/5 - 3rd Party Landing Page Tracking/19 - Tracking integration for landing pages English.srt
12.7 KB
~Get Your Files Here !/5 - 3rd Party Landing Page Tracking/19 - Tracking integration for landing pages.mp4
93.9 MB
~Get Your Files Here !/6 - Google Tag Manager GTM/20 - What is Google Tag Manager English.srt
6.3 KB
~Get Your Files Here !/6 - Google Tag Manager GTM/20 - What is Google Tag Manager.mp4
24.5 MB
~Get Your Files Here !/6 - Google Tag Manager GTM/21 - Review of GTM interface and Setting up GTM English.srt
5.1 KB
~Get Your Files Here !/6 - Google Tag Manager GTM/21 - Review of GTM interface and Setting up GTM.mp4
33.1 MB
~Get Your Files Here !/6 - Google Tag Manager GTM/22 - Adding Tracking with Tags in GTM English.srt
10.4 KB
~Get Your Files Here !/6 - Google Tag Manager GTM/22 - Adding Tracking with Tags in GTM.mp4
64.3 MB
~Get Your Files Here !/6 - Google Tag Manager GTM/23 - Google Tag Assistant Debugging Tracking Issues English.srt
4.2 KB
~Get Your Files Here !/6 - Google Tag Manager GTM/23 - Google Tag Assistant Debugging Tracking Issues.mp4
35.6 MB
~Get Your Files Here !/6 - Google Tag Manager GTM/24 - Event Tracking with GTM English.srt
19 KB
~Get Your Files Here !/6 - Google Tag Manager GTM/24 - Event Tracking with GTM.mp4
131.8 MB
~Get Your Files Here !/6 - Google Tag Manager GTM/25 - Event Tracking Reports in Google Analytics English.srt
6.9 KB
~Get Your Files Here !/6 - Google Tag Manager GTM/25 - Event Tracking Reports in Google Analytics.mp4
61.3 MB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/26 - A concise introduction to Google Data Studio English.srt
6.9 KB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/26 - A concise introduction to Google Data Studio.mp4
18.9 MB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/27 - GDS Similar Products in the Marketplace English.srt
8.4 KB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/27 - GDS Similar Products in the Marketplace.mp4
56.4 MB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/28 - GDS Pros & Cons English.srt
3.5 KB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/28 - GDS Pros & Cons.mp4
8.6 MB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/29 - Part 1 Working with a Google Data Studio Template Feature Overview English.srt
8.2 KB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/29 - Part 1 Working with a Google Data Studio Template Feature Overview.mp4
46 MB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/30 - Part 2 Working with a GDS Template Connecting Data Sources English.srt
2.8 KB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/30 - Part 2 Working with a GDS Template Connecting Data Sources.mp4
15.7 MB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/31 - Part 3 Working with GDS Dimensions Metrics & Filters English.srt
9.4 KB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/31 - Part 3 Working with GDS Dimensions Metrics & Filters.mp4
54.6 MB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/32 - Part 4 Working with GDS the Toolbar English.srt
13.2 KB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/32 - Part 4 Working with GDS the Toolbar.mp4
98.6 MB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/33 - Part 5 Working with GDS calculated fields Advanced English.srt
5.1 KB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/33 - Part 5 Working with GDS calculated fields Advanced.mp4
29.5 MB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/34 - GDS Sharing Options English.srt
8 KB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/34 - GDS Sharing Options.mp4
52.9 MB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/35 - Data Studio Templates.txt
31 B
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/35 - datastudiotemplatescom A Marketplace for Templates English.srt
5.9 KB
~Get Your Files Here !/7 - Dashboarding & Reporting with Google Data Studio/35 - datastudiotemplatescom A Marketplace for Templates.mp4
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