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[ TutGee.com ] Udemy - Marketing Management Masterclass - 13 In 1 Mba Level Course
Language: English | Size: 2.55 GB | Duration: 7h 19m
Learn 'Marketing Management' subject in a simplified way through 13 comprehensive sections by a leading Professor
What you'll learn
You will learn various concepts of marketing, right from an overview of marketing to marketing Mix - 4Ps and 7Ps of marketing.
You will learn marketing research and segmentation, targeting and positioning (STP).
You will learn consumer and business buying behaviour.
You will learn branding, product life cycle (PLC) and Product strategy.
You will learn how a firm /company price a product and what are the pricing strategies.
You will learn how a firm creates marketing / distribution Channel.
You will learn about integrated marketing communications (IMC), including advertising and sales promotion.
Requirements
There are no prerequisites to take this course.
No prior marketing knowledge required - The course will start from the basics.
Description
If you are a student of 'Marketing Management' subject as a part of your MBA/BBA/M.Com/B.Com or related curriculum, this course will help you understand all the concepts with relevant examples in the simplest manner. This MBA level course covers most of the marketing curriculum taught all across the world through books by leading authors like Philip Kotler, Kevin Keller, Gary Armstrong, Charles Lamb, Joseph Hair, Noel Capon and so on.5 Star Reviews and Comments:Umut Çeli̇köz - Very informative course! Had so much more than I expected purchasing the course. Awesome value for money and lecturer's passion is very evident and INFECTIOUS. THANK YOU, THANKS :))Emmanuel Kwabena Appiah - I took this program to help me clarify lessons in my ongoing marketing management class for my MBA program. The content, delivery and examples were so perfect. I wrote the exams with knowledge gained from the videos instead and not from the class. I still remember the delivery so vividly. Perfect content for marketing course. Thanks prof!Ivana - Great course with simple explanation of definitions.Mohamed Naseef K - Superb experience, I have got examination points to elaborate with examples. I am so happy to recommend to this type of classes. I faced my marketing examination only with this class, very helpful and thanks to our sweet teacher Mr. Vijay. -----------------------------------------------------------------------------------------------------------------------------------------------------------------------In 13 sections, this course helps you learn Marketing through 119 videos.In this course,We begin with the definition of Marketing and discuss the role and importance of Marketing in a business. Then it is followed by Marketing Mix - 4Ps and 7Ps of Marketing.Then questions like - 'How do you create Customer Value' and 'how do you identify the needs of the customers' are answered through concepts of Customer Value and Marketing Research.We also try to understand the Consumer as well as Business Buying Behaviour.'How do you identify a market segment' and the processes involved in Targeting and Positioning are discussed in the course.The concepts related to Branding, Product Strategy, Product Mix, Product Life Cycle and New Product Development have been discussed.We also review the concepts of Price and Pricing Strategies with Price Adaptations and Price Changes.We also learn about Marketing / Distribution Channels, Channel Levels and Channel Design Decisions.Then finally we learn about Advertising and Promotions with Public Relations, Direct Marketing, Personal Selling and Digital Marketing.All the above concepts have been simplified through real world examples from leading companies of the World. All the concepts have been discussed with a talking head video and slides to make learning better and faster.This course also comes with:~ Lifetime access with all future updates ~ Fast and Friendly support in the Q&A - Comments section~ Udemy Certificate of Completion~ A 30 Day "No Questions Asked" Money Back Guarantee!'Buy Now' this course risk free and master the subject area of Marketing.See you there...
Overview
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FILE LIST
Filename
Size
~Get Your Files Here !/1 - Overview of Marketing/1 - What is Marketing English.srt
6.4 KB
~Get Your Files Here !/1 - Overview of Marketing/1 - What is Marketing.mp4
31.7 MB
~Get Your Files Here !/1 - Overview of Marketing/10 - Changing Face of Marketing in the Digital Era English.srt
5 KB
~Get Your Files Here !/1 - Overview of Marketing/10 - Changing Face of Marketing in the Digital Era.mp4
28.7 MB
~Get Your Files Here !/1 - Overview of Marketing/11 - Digital Marketing English.srt
9.2 KB
~Get Your Files Here !/1 - Overview of Marketing/11 - Digital Marketing.mp4
139 MB
~Get Your Files Here !/1 - Overview of Marketing/2 - Difference between Marketing and Selling English.srt
4.5 KB
~Get Your Files Here !/1 - Overview of Marketing/2 - Difference between Marketing and Selling.mp4
21.4 MB
~Get Your Files Here !/1 - Overview of Marketing/3 - Marketing is Everything English.srt
3.7 KB
~Get Your Files Here !/1 - Overview of Marketing/3 - Marketing is Everything.mp4
17.3 MB
~Get Your Files Here !/1 - Overview of Marketing/4 - History of Marketing English.srt
2.8 KB
~Get Your Files Here !/1 - Overview of Marketing/4 - History of Marketing.mp4
10.4 MB
~Get Your Files Here !/1 - Overview of Marketing/5 - Marketing Philosophies Marketing Orientation English.srt
7.6 KB
~Get Your Files Here !/1 - Overview of Marketing/5 - Marketing Philosophies Marketing Orientation.mp4
26.9 MB
~Get Your Files Here !/1 - Overview of Marketing/6 - What is Marketed English.srt
6.4 KB
~Get Your Files Here !/1 - Overview of Marketing/6 - What is Marketed.mp4
27.4 MB
~Get Your Files Here !/1 - Overview of Marketing/7 - Marketing Mix 4Ps of Marketing English.srt
10.1 KB
~Get Your Files Here !/1 - Overview of Marketing/7 - Marketing Mix 4Ps of Marketing.mp4
37.1 MB
~Get Your Files Here !/1 - Overview of Marketing/8 - Marketing Mix 7Ps of Marketing English.srt
5.4 KB
~Get Your Files Here !/1 - Overview of Marketing/8 - Marketing Mix 7Ps of Marketing.mp4
23.7 MB
~Get Your Files Here !/1 - Overview of Marketing/9 - Needs Wants and Demand English.srt
2 KB
~Get Your Files Here !/1 - Overview of Marketing/9 - Needs Wants and Demand.mp4
8.8 MB
~Get Your Files Here !/10 - Product New Product Development and Product Life Cycle/81 - Product English.srt
2.2 KB
~Get Your Files Here !/10 - Product New Product Development and Product Life Cycle/81 - Product.mp4
9.2 MB
~Get Your Files Here !/10 - Product New Product Development and Product Life Cycle/82 - Product Levels The Customer Value Hierarchy English.srt
2.9 KB
~Get Your Files Here !/10 - Product New Product Development and Product Life Cycle/82 - Product Levels The Customer Value Hierarchy.mp4
15.8 MB
~Get Your Files Here !/10 - Product New Product Development and Product Life Cycle/83 - Product Mix Width Length and Depth English.srt
4.1 KB
~Get Your Files Here !/10 - Product New Product Development and Product Life Cycle/83 - Product Mix Width Length and Depth.mp4
20.8 MB
~Get Your Files Here !/10 - Product New Product Development and Product Life Cycle/84 - Product Line and Brand Extensions English.srt
4.6 KB
~Get Your Files Here !/10 - Product New Product Development and Product Life Cycle/84 - Product Line and Brand Extensions.mp4
23.6 MB
~Get Your Files Here !/10 - Product New Product Development and Product Life Cycle/85 - New Product Development English.srt
3.6 KB
~Get Your Files Here !/10 - Product New Product Development and Product Life Cycle/85 - New Product Development.mp4
22.8 MB
~Get Your Files Here !/10 - Product New Product Development and Product Life Cycle/86 - Stages in New Product Development English.srt
3.3 KB
~Get Your Files Here !/10 - Product New Product Development and Product Life Cycle/86 - Stages in New Product Development.mp4
22.1 MB
~Get Your Files Here !/10 - Product New Product Development and Product Life Cycle/87 - Product Life Cycle PLC English.srt
4.9 KB
~Get Your Files Here !/10 - Product New Product Development and Product Life Cycle/87 - Product Life Cycle PLC.mp4
24.7 MB
~Get Your Files Here !/10 - Product New Product Development and Product Life Cycle/88 - Strategies for Different Stages of Product Life Cycle English.srt
3.8 KB
~Get Your Files Here !/10 - Product New Product Development and Product Life Cycle/88 - Strategies for Different Stages of Product Life Cycle.mp4
17 MB
~Get Your Files Here !/10 - Product New Product Development and Product Life Cycle/89 - Managing Product and Brand Portfolios English.srt
2 KB
~Get Your Files Here !/10 - Product New Product Development and Product Life Cycle/89 - Managing Product and Brand Portfolios.mp4
11.4 MB
~Get Your Files Here !/11 - Price and Pricing Strategies/90 - What is a Price English.srt
3.5 KB
~Get Your Files Here !/11 - Price and Pricing Strategies/90 - What is a Price.mp4
15.2 MB
~Get Your Files Here !/11 - Price and Pricing Strategies/91 - Setting the Price English.srt
3.6 KB
~Get Your Files Here !/11 - Price and Pricing Strategies/91 - Setting the Price.mp4
15.2 MB
~Get Your Files Here !/11 - Price and Pricing Strategies/92 - Setting the Price Pricing Objectives English.srt
3.9 KB
~Get Your Files Here !/11 - Price and Pricing Strategies/92 - Setting the Price Pricing Objectives.mp4
13.8 MB
~Get Your Files Here !/11 - Price and Pricing Strategies/93 - Setting the Price Demand English.srt
2.9 KB
~Get Your Files Here !/11 - Price and Pricing Strategies/93 - Setting the Price Demand.mp4
10.1 MB
~Get Your Files Here !/11 - Price and Pricing Strategies/94 - Setting the Price Costs English.srt
4 KB
~Get Your Files Here !/11 - Price and Pricing Strategies/94 - Setting the Price Costs.mp4
15 MB
~Get Your Files Here !/11 - Price and Pricing Strategies/95 - Setting the Price Competition English.srt
2 KB
~Get Your Files Here !/11 - Price and Pricing Strategies/95 - Setting the Price Competition.mp4
7.3 MB
~Get Your Files Here !/11 - Price and Pricing Strategies/96 - Setting the Price Pricing Methods English.srt
5.8 KB
~Get Your Files Here !/11 - Price and Pricing Strategies/96 - Setting the Price Pricing Methods.mp4
21 MB
~Get Your Files Here !/11 - Price and Pricing Strategies/97 - Setting the Price Final Price English.srt
5.2 KB
~Get Your Files Here !/11 - Price and Pricing Strategies/97 - Setting the Price Final Price.mp4
25.7 MB
~Get Your Files Here !/11 - Price and Pricing Strategies/98 - Adapting the Price English.srt
8.6 KB
~Get Your Files Here !/11 - Price and Pricing Strategies/98 - Adapting the Price.mp4
36 MB
~Get Your Files Here !/11 - Price and Pricing Strategies/99 - Changing the Price English.srt
3.8 KB
~Get Your Files Here !/11 - Price and Pricing Strategies/99 - Changing the Price.mp4
16.4 MB
~Get Your Files Here !/12 - Place Marketing Channels/100 - Place Marketing Channels English.srt
3.4 KB
~Get Your Files Here !/12 - Place Marketing Channels/100 - Place Marketing Channels.mp4
8.8 MB
~Get Your Files Here !/12 - Place Marketing Channels/101 - Why do you require a Marketing Channel English.srt
3.4 KB
~Get Your Files Here !/12 - Place Marketing Channels/101 - Why do you require a Marketing Channel.mp4
13.6 MB
~Get Your Files Here !/12 - Place Marketing Channels/102 - Classification of Marketing Channel Intermediaries English.srt
1.4 KB
~Get Your Files Here !/12 - Place Marketing Channels/102 - Classification of Marketing Channel Intermediaries.mp4
4.5 MB
~Get Your Files Here !/12 - Place Marketing Channels/103 - Marketing Channel Levels English.srt
4.5 KB
~Get Your Files Here !/12 - Place Marketing Channels/103 - Marketing Channel Levels.mp4
14.8 MB
~Get Your Files Here !/12 - Place Marketing Channels/104 - Marketing Channel Flows English.srt
1.6 KB
~Get Your Files Here !/12 - Place Marketing Channels/104 - Marketing Channel Flows.mp4
5 MB
~Get Your Files Here !/12 - Place Marketing Channels/105 - Marketing Channel Design Decisions English.srt
7 KB
~Get Your Files Here !/12 - Place Marketing Channels/105 - Marketing Channel Design Decisions.mp4
22 MB
~Get Your Files Here !/12 - Place Marketing Channels/106 - Distribution Strategies English.srt
4.6 KB
~Get Your Files Here !/12 - Place Marketing Channels/106 - Distribution Strategies.mp4
19.1 MB
~Get Your Files Here !/12 - Place Marketing Channels/107 - Push Vs Pull Strategy English.srt
1.9 KB
~Get Your Files Here !/12 - Place Marketing Channels/107 - Push Vs Pull Strategy.mp4
6.1 MB
~Get Your Files Here !/12 - Place Marketing Channels/108 - Marketing Channel Management Decisions English.srt
8.5 KB
~Get Your Files Here !/12 - Place Marketing Channels/108 - Marketing Channel Management Decisions.mp4
27 MB
~Get Your Files Here !/12 - Place Marketing Channels/109 - Marketing Channel Conflict English.srt
5.6 KB
~Get Your Files Here !/12 - Place Marketing Channels/109 - Marketing Channel Conflict.mp4
16.9 MB
~Get Your Files Here !/13 - Promotion Integrated Marketing Communications IMC/110 - Promotion Integrated Marketing Communications IMC English.srt
6 KB
~Get Your Files Here !/13 - Promotion Integrated Marketing Communications IMC/110 - Promotion Integrated Marketing Communications IMC.mp4
22.7 MB
~Get Your Files Here !/13 - Promotion Integrated Marketing Communications IMC/111 - Communication Process Communication Model English.srt
2.4 KB
~Get Your Files Here !/13 - Promotion Integrated Marketing Communications IMC/111 - Communication Process Communication Model.mp4
8.8 MB
~Get Your Files Here !/13 - Promotion Integrated Marketing Communications IMC/112 - Consumer Response Hierarchy Models English.srt
3.7 KB
~Get Your Files Here !/13 - Promotion Integrated Marketing Communications IMC/112 - Consumer Response Hierarchy Models.mp4
13 MB
~Get Your Files Here !/13 - Promotion Integrated Marketing Communications IMC/113 - Promotional Mix Tools of Integrated Marketing Communications English.srt
1021 B
~Get Your Files Here !/13 - Promotion Integrated Marketing Communications IMC/113 - Promotional Mix Tools of Integrated Marketing Communications.mp4
3.7 MB
~Get Your Files Here !/13 - Promotion Integrated Marketing Communications IMC/114 - Advertising English.srt
7.4 KB
~Get Your Files Here !/13 - Promotion Integrated Marketing Communications IMC/114 - Advertising.mp4
26.1 MB
~Get Your Files Here !/13 - Promotion Integrated Marketing Communications IMC/115 - Sales Promotion English.srt
3 KB
~Get Your Files Here !/13 - Promotion Integrated Marketing Communications IMC/115 - Sales Promotion.mp4
12 MB
~Get Your Files Here !/13 - Promotion Integrated Marketing Communications IMC/116 - Public Relations English.srt
5.6 KB
~Get Your Files Here !/13 - Promotion Integrated Marketing Communications IMC/116 - Public Relations.mp4
19.4 MB
~Get Your Files Here !/13 - Promotion Integrated Marketing Communications IMC/117 - Direct Marketing English.srt
1.8 KB
~Get Your Files Here !/13 - Promotion Integrated Marketing Communications IMC/117 - Direct Marketing.mp4
5.8 MB
~Get Your Files Here !/13 - Promotion Integrated Marketing Communications IMC/118 - Personal Selling English.srt
1.7 KB
~Get Your Files Here !/13 - Promotion Integrated Marketing Communications IMC/118 - Personal Selling.mp4
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