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Linkedin - Brand Strategy - Management Of Your Brand Reputation
TORRENT SUMMARY
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A positive brand reputation increases customer loyalty, builds trust in the market, and helps position you as a leader in your space. In this course, learn tips from brand expert and marketing thought leader Chelsea Krost on how to build and protect a strong brand reputation. Chelsea shows you how to hone your brand strategy with practical guidance in critical areas, including: Corporate social responsibility, diversity and inclusion; leveraging the right influencers in the right ways; and managing negative reviews and brand feedback. She also covers the importance of monitoring your brand reputation through internal brand audits, and details some tools to help you manage your online reputation.
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FILE LIST
Filename
Size
~Get Your Files Here !/1. Introduction/001. The power of positive brand reputation.en.srt
2.8 KB
~Get Your Files Here !/1. Introduction/001. The power of positive brand reputation.mp4
24.6 MB
~Get Your Files Here !/2. The Benefits of Brand Reputation Management/002. Boost your competitive advantage with your brand reputation.en.srt
4.7 KB
~Get Your Files Here !/2. The Benefits of Brand Reputation Management/002. Boost your competitive advantage with your brand reputation.mp4
40.1 MB
~Get Your Files Here !/2. The Benefits of Brand Reputation Management/003. Mapping the core pillars of a winning brand reputation.en.srt
6.8 KB
~Get Your Files Here !/2. The Benefits of Brand Reputation Management/003. Mapping the core pillars of a winning brand reputation.mp4
57.5 MB
~Get Your Files Here !/2. The Benefits of Brand Reputation Management/004. Cultivate compelling testimonials and brand love from your target audience.en.srt
5.3 KB
~Get Your Files Here !/2. The Benefits of Brand Reputation Management/004. Cultivate compelling testimonials and brand love from your target audience.mp4
47 MB
~Get Your Files Here !/2. The Benefits of Brand Reputation Management/005. Four proven ways to encourage customers to write reviews.en.srt
6.5 KB
~Get Your Files Here !/2. The Benefits of Brand Reputation Management/005. Four proven ways to encourage customers to write reviews.mp4
55.3 MB
~Get Your Files Here !/3. Brand Strategy Building a Strong Reputation/006. Building your brand reputation as a thought leader.en.srt
5.9 KB
~Get Your Files Here !/3. Brand Strategy Building a Strong Reputation/006. Building your brand reputation as a thought leader.mp4
48.9 MB
~Get Your Files Here !/3. Brand Strategy Building a Strong Reputation/007. Unlock the leaders in your company by boosting employee advocacy.en.srt
5 KB
~Get Your Files Here !/3. Brand Strategy Building a Strong Reputation/007. Unlock the leaders in your company by boosting employee advocacy.mp4
42.5 MB
~Get Your Files Here !/3. Brand Strategy Building a Strong Reputation/008. Four essentials for a successful employee advocacy program.en.srt
6 KB
~Get Your Files Here !/3. Brand Strategy Building a Strong Reputation/008. Four essentials for a successful employee advocacy program.mp4
51.5 MB
~Get Your Files Here !/3. Brand Strategy Building a Strong Reputation/009. Diversity and inclusion in brand strategy.en.srt
5.6 KB
~Get Your Files Here !/3. Brand Strategy Building a Strong Reputation/009. Diversity and inclusion in brand strategy.mp4
46.7 MB
~Get Your Files Here !/3. Brand Strategy Building a Strong Reputation/010. Customer service and brand reputation.en.srt
6.1 KB
~Get Your Files Here !/3. Brand Strategy Building a Strong Reputation/010. Customer service and brand reputation.mp4
54.1 MB
~Get Your Files Here !/4. How to Build Your Brand Reputation/011. Craft a content marketing strategy to boost your brand reputation.en.srt
6.9 KB
~Get Your Files Here !/4. How to Build Your Brand Reputation/011. Craft a content marketing strategy to boost your brand reputation.mp4
57.4 MB
~Get Your Files Here !/4. How to Build Your Brand Reputation/012. Your content is your consumer journey.en.srt
7.3 KB
~Get Your Files Here !/4. How to Build Your Brand Reputation/012. Your content is your consumer journey.mp4
63.6 MB
~Get Your Files Here !/4. How to Build Your Brand Reputation/013. Improving brand reputation with a social media strategy.en.srt
5.1 KB
~Get Your Files Here !/4. How to Build Your Brand Reputation/013. Improving brand reputation with a social media strategy.mp4
43.5 MB
~Get Your Files Here !/4. How to Build Your Brand Reputation/014. Social media customer service and negative reviews Top tips.en.srt
6.8 KB
~Get Your Files Here !/4. How to Build Your Brand Reputation/014. Social media customer service and negative reviews Top tips.mp4
57.7 MB
~Get Your Files Here !/4. How to Build Your Brand Reputation/015. Elevating your brand with influencers.en.srt
6.1 KB
~Get Your Files Here !/4. How to Build Your Brand Reputation/015. Elevating your brand with influencers.mp4
49.9 MB
~Get Your Files Here !/4. How to Build Your Brand Reputation/016. Boosting brand reputation with LinkedIn.en.srt
6.6 KB
~Get Your Files Here !/4. How to Build Your Brand Reputation/016. Boosting brand reputation with LinkedIn.mp4
54.6 MB
~Get Your Files Here !/5. Brand Reputation Management and Monitoring/017. Conducting a brand reputation audit.en.srt
8 KB
~Get Your Files Here !/5. Brand Reputation Management and Monitoring/017. Conducting a brand reputation audit.mp4
65 MB
~Get Your Files Here !/5. Brand Reputation Management and Monitoring/018. Managing and monitoring your brand reputation Top tools.en.srt
5.8 KB
~Get Your Files Here !/5. Brand Reputation Management and Monitoring/018. Managing and monitoring your brand reputation Top tools.mp4
48.2 MB
~Get Your Files Here !/6. Conclusion/019. Building your strategy for a strong brand reputation.en.srt
2.5 KB
~Get Your Files Here !/6. Conclusion/019. Building your strategy for a strong brand reputation.mp4
21 MB
~Get Your Files Here !/Bonus Resources.txt
386 B
~Get Your Files Here !/Ex_Files_Brand_Strategy_Mgmt_of_Brand_Reputation/Conducting a Brand Reputation Audit.pdf
59.8 KB
~Get Your Files Here !/Ex_Files_Brand_Strategy_Mgmt_of_Brand_Reputation/Consumer Journey Map.pdf
48.4 KB
~Get Your Files Here !/Ex_Files_Brand_Strategy_Mgmt_of_Brand_Reputation/Create Your Business Value Proposition.pdf
28.6 KB
~Get Your Files Here !/Ex_Files_Brand_Strategy_Mgmt_of_Brand_Reputation/Define Your Buyer Persona.pdf
32.9 KB
~Get Your Files Here !/Ex_Files_Brand_Strategy_Mgmt_of_Brand_Reputation/Social Media Content Calendar.pdf
39.9 KB
~Get Your Files Here !/Ex_Files_Brand_Strategy_Mgmt_of_Brand_Reputation/Top Tools to Monitor Your Brand Reputation.pdf
