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[ TutGator.com ] Linkedin - Market Research - B2B
TORRENT SUMMARY
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Business-to-business (B2B) marketing is fundamentally different from B2C marketing. Market research methodologies vary when you’re evaluating a longer buying cycle, niche audiences, complex decision trees, and multiple decision-makers. In this course, market research expert and best-selling author Sarah Weise shows you how to plan and execute successful B2B marketing and sales based on strategic market research.
Learn best practices for qualitative and quantitative B2B market research planning and the key phases of the B2B consumer experience. Explore B2B buyer personas, journey mapping, surveys, stakeholder interviews, budgeting strategies, and more. Find out how to apply market research methods that deliver in-depth, data-driven audience insights and business results on all kinds of B2B projects.
By the end of this course, you’ll have the tools you need to plan and execute your own B2B market research project.
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FILE LIST
Filename
Size
~Get Your Files Here !/1. Introduction/001. How to conduct B2B market research.en.srt
2.2 KB
~Get Your Files Here !/1. Introduction/001. How to conduct B2B market research.mp4
12.3 MB
~Get Your Files Here !/2. Best Practices for B2B Market Research/002. Mindset of a B2B marketer.en.srt
6.7 KB
~Get Your Files Here !/2. Best Practices for B2B Market Research/002. Mindset of a B2B marketer.mp4
25.6 MB
~Get Your Files Here !/2. Best Practices for B2B Market Research/003. B2B buyer personas for market research.en.srt
6.6 KB
~Get Your Files Here !/2. Best Practices for B2B Market Research/003. B2B buyer personas for market research.mp4
24.1 MB
~Get Your Files Here !/2. Best Practices for B2B Market Research/004. Journey mapping in B2B market research.en.srt
5.2 KB
~Get Your Files Here !/2. Best Practices for B2B Market Research/004. Journey mapping in B2B market research.mp4
18.3 MB
~Get Your Files Here !/3. Critical Planning for Successful B2B Market Research/005. Planning your market research project.en.srt
4.2 KB
~Get Your Files Here !/3. Critical Planning for Successful B2B Market Research/005. Planning your market research project.mp4
14.1 MB
~Get Your Files Here !/3. Critical Planning for Successful B2B Market Research/006. Defining your research goals.en.srt
5.3 KB
~Get Your Files Here !/3. Critical Planning for Successful B2B Market Research/006. Defining your research goals.mp4
21 MB
~Get Your Files Here !/3. Critical Planning for Successful B2B Market Research/007. Internal stakeholder interviews.en.srt
3.7 KB
~Get Your Files Here !/3. Critical Planning for Successful B2B Market Research/007. Internal stakeholder interviews.mp4
12.9 MB
~Get Your Files Here !/3. Critical Planning for Successful B2B Market Research/008. Selecting the best methodologies for B2B market research.en.srt
5.6 KB
~Get Your Files Here !/3. Critical Planning for Successful B2B Market Research/008. Selecting the best methodologies for B2B market research.mp4
20 MB
~Get Your Files Here !/3. Critical Planning for Successful B2B Market Research/009. Agenda for team kickoff meeting.en.srt
5 KB
~Get Your Files Here !/3. Critical Planning for Successful B2B Market Research/009. Agenda for team kickoff meeting.mp4
17.7 MB
~Get Your Files Here !/3. Critical Planning for Successful B2B Market Research/010. Asking the right research questions in B2B market research.en.srt
8.5 KB
~Get Your Files Here !/3. Critical Planning for Successful B2B Market Research/010. Asking the right research questions in B2B market research.mp4
30.6 MB
~Get Your Files Here !/4. Applying Effective B2B Research Methodologies/011. Landscape analysis for B2B market sizing.en.srt
3.2 KB
~Get Your Files Here !/4. Applying Effective B2B Research Methodologies/011. Landscape analysis for B2B market sizing.mp4
19 MB
~Get Your Files Here !/4. Applying Effective B2B Research Methodologies/012. In-depth interviews (IDIs) for B2B market research.en.srt
4.3 KB
~Get Your Files Here !/4. Applying Effective B2B Research Methodologies/012. In-depth interviews (IDIs) for B2B market research.mp4
16 MB
~Get Your Files Here !/4. Applying Effective B2B Research Methodologies/013. Surveys Traditional and video options.en.srt
5.9 KB
~Get Your Files Here !/4. Applying Effective B2B Research Methodologies/013. Surveys Traditional and video options.mp4
30.4 MB
~Get Your Files Here !/4. Applying Effective B2B Research Methodologies/014. Recruiting a B2B audience and budgeting for market research.en.srt
8.8 KB
~Get Your Files Here !/4. Applying Effective B2B Research Methodologies/014. Recruiting a B2B audience and budgeting for market research.mp4
28.6 MB
~Get Your Files Here !/5. Conclusion/015. Implementing your B2B market research plan.en.srt
1.6 KB
~Get Your Files Here !/5. Conclusion/015. Implementing your B2B market research plan.mp4
5.8 MB
~Get Your Files Here !/Bonus Resources.txt
386 B
~Get Your Files Here !/Ex_Files_Market_Research_B2B/Exercise Files/Handout-Ch2-B2B.pdf
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