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In today’s competitive marketplace, knowing your customer is almost as important as knowing your own products and services. With limited marketing budgets and competition for consumer’s attention, you need to optimize your message to target people who are most likely to drive sales. In this course, Myra Golden shows you how to create customer personas that will allow you to better connect with your customers and improve engagement. She shares important tips like how to conduct research, how to identify your customers’ motivation and pain points, and ways to apply persona data for engagement, support, and problem resolution. By following her step-by-step guide—along with a cheat sheet of persona templates—you’ll have the tools to create your own customer personas to help you increase sales.
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FILE LIST
Filename
Size
~Get Your Files Here !/1. Introduction/01. What customer personas are and why you need them.en.srt
2.3 KB
~Get Your Files Here !/1. Introduction/01. What customer personas are and why you need them.mp4
14.5 MB
~Get Your Files Here !/2. Customer Personas What They Are and Aren’t/02. Four big mistakes with customer personas.en.srt
3.6 KB
~Get Your Files Here !/2. Customer Personas What They Are and Aren’t/02. Four big mistakes with customer personas.mp4
31.4 MB
~Get Your Files Here !/3. Creating Customer Personas/03. Start with a journey map.en.srt
4.2 KB
~Get Your Files Here !/3. Creating Customer Personas/03. Start with a journey map.mp4
36.3 MB
~Get Your Files Here !/3. Creating Customer Personas/04. Step one Conduct research.en.srt
4.2 KB
~Get Your Files Here !/3. Creating Customer Personas/04. Step one Conduct research.mp4
35.9 MB
~Get Your Files Here !/3. Creating Customer Personas/05. Step two Identify your customer motivations and pain points.en.srt
3.8 KB
~Get Your Files Here !/3. Creating Customer Personas/05. Step two Identify your customer motivations and pain points.mp4
30.8 MB
~Get Your Files Here !/3. Creating Customer Personas/06. Step three Name and personify your customers.en.srt
3.9 KB
~Get Your Files Here !/3. Creating Customer Personas/06. Step three Name and personify your customers.mp4
33.7 MB
~Get Your Files Here !/4. Get the Most Out of Customer Persona Research/07. The moment of truth.en.srt
3.8 KB
~Get Your Files Here !/4. Get the Most Out of Customer Persona Research/07. The moment of truth.mp4
30.9 MB
~Get Your Files Here !/4. Get the Most Out of Customer Persona Research/08. Onboard new hires using personas.en.srt
3.5 KB
~Get Your Files Here !/4. Get the Most Out of Customer Persona Research/08. Onboard new hires using personas.mp4
28.9 MB
~Get Your Files Here !/5. Conclusion/09. Start, stop, continue exercise.en.srt
1.8 KB
~Get Your Files Here !/5. Conclusion/09. Start, stop, continue exercise.mp4
16.7 MB
~Get Your Files Here !/Bonus Resources.txt
386 B
~Get Your Files Here !/Ex_Files_Customer_Experience_Creating_Personas/Exercise Files/Name and Personify Your Customers.pdf
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