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Linkedin - Strategic Pricing For Products And Services
TORRENT SUMMARY
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Whether you work at a large company, startup, or small business, strategic pricing is the most important decision related to your long-term profitability. In this course, professor and pricing expert Stefan Michel outlines the key elements of strategic pricing and provides a step-by-step guide for your products and services.
Get hands-on experience with real-world scenarios and explore effective pricing strategies on the ground. Develop practical tools that you can put to use in your own unique environment. Stefan covers essential topics like how to research your customers' willingness to pay, analyze your competitive landscape, and identify and communicate the best price for your product or service. By the end of this course, you’ll have gathered new insights and sharpened your pricing mindset, making your business more profitable and customer-centric.
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FILE LIST
Filename
Size
~Get Your Files Here !/Bonus Resources.txt
386 B
~Get Your Files Here !/Ex_Files_Strategic_Pricing_Products_and_Services/Exercise Files/Best Price Scenario Practice.xlsx
11.7 KB
~Get Your Files Here !/Ex_Files_Strategic_Pricing_Products_and_Services/Exercise Files/Flower Shop Scenario Practice.xlsx
12.6 KB
~Get Your Files Here !/Ex_Files_Strategic_Pricing_Products_and_Services/Exercise Files/PDF files/4Cs Checklist.pdf
30.3 KB
~Get Your Files Here !/Ex_Files_Strategic_Pricing_Products_and_Services/Exercise Files/PDF files/CustomerStar Framework.pdf
33.5 KB
~Get Your Files Here !/Ex_Files_Strategic_Pricing_Products_and_Services/Exercise Files/PDF files/Price Value Map Example.pdf
39.8 KB
~Get Your Files Here !/Ex_Files_Strategic_Pricing_Products_and_Services/Exercise Files/PDF files/Pricing Psychology Concepts and Readings.pdf
37.3 KB
~Get Your Files Here !/Ex_Files_Strategic_Pricing_Products_and_Services/Exercise Files/PDF files/Roadmap to the Best Price.pdf
32.5 KB
~Get Your Files Here !/Ex_Files_Strategic_Pricing_Products_and_Services/Exercise Files/PDF files/Value Prop Exercise.pdf
35.9 KB
~Get Your Files Here !/Ex_Files_Strategic_Pricing_Products_and_Services/Exercise Files/Price Sensitivity Chart.xlsx
2.4 MB
~Get Your Files Here !/Ex_Files_Strategic_Pricing_Products_and_Services/Exercise Files/Pricing Capabilities Self-Assessment.xlsx
11.5 KB
~Get Your Files Here !/[1] Introduction/[1] The power of strategic pricing.mp4
3.9 MB
~Get Your Files Here !/[1] Introduction/[1] The power of strategic pricing.srt
1.7 KB
~Get Your Files Here !/[1] Introduction/[2] Set the best pricing with the 4C marketing framework.mp4
10.3 MB
~Get Your Files Here !/[1] Introduction/[2] Set the best pricing with the 4C marketing framework.srt
6.2 KB
~Get Your Files Here !/[1] Introduction/[3] Define your pricing challenge.mp4
10.2 MB
~Get Your Files Here !/[1] Introduction/[3] Define your pricing challenge.srt
8.2 KB
~Get Your Files Here !/[2] 1. Define Your Business Model and Strategy/[1] Business model first, then pricing strategy.mp4
8.4 MB
~Get Your Files Here !/[2] 1. Define Your Business Model and Strategy/[1] Business model first, then pricing strategy.srt
4.8 KB
~Get Your Files Here !/[2] 1. Define Your Business Model and Strategy/[2] Define your pricing objectives and constraints.mp4
8.4 MB
~Get Your Files Here !/[2] 1. Define Your Business Model and Strategy/[2] Define your pricing objectives and constraints.srt
5.9 KB
~Get Your Files Here !/[2] 1. Define Your Business Model and Strategy/[3] Identify your price carriers.mp4
9.8 MB
~Get Your Files Here !/[2] 1. Define Your Business Model and Strategy/[3] Identify your price carriers.srt
6.5 KB
~Get Your Files Here !/[2] 1. Define Your Business Model and Strategy/[4] Calculate variable costs, fixed costs, and break-even point.mp4
13.6 MB
~Get Your Files Here !/[2] 1. Define Your Business Model and Strategy/[4] Calculate variable costs, fixed costs, and break-even point.srt
6.6 KB
~Get Your Files Here !/[3] 2. Create a PriceValue Positioning Map/[1] Identify the job-to-be-done to articulate your value proposition.mp4
12.7 MB
~Get Your Files Here !/[3] 2. Create a PriceValue Positioning Map/[1] Identify the job-to-be-done to articulate your value proposition.srt
5.3 KB
~Get Your Files Here !/[3] 2. Create a PriceValue Positioning Map/[2] Define your value proposition.mp4
9.4 MB
~Get Your Files Here !/[3] 2. Create a PriceValue Positioning Map/[2] Define your value proposition.srt
6.2 KB
~Get Your Files Here !/[3] 2. Create a PriceValue Positioning Map/[3] Create a pricevalue positioning map.mp4
12 MB
~Get Your Files Here !/[3] 2. Create a PriceValue Positioning Map/[3] Create a pricevalue positioning map.srt
8.1 KB
~Get Your Files Here !/[4] 3. Research Your Customer's Willingness to Pay/[1] Analyze customer price sensitivity.mp4
15.8 MB
~Get Your Files Here !/[4] 3. Research Your Customer's Willingness to Pay/[1] Analyze customer price sensitivity.srt
9.1 KB
~Get Your Files Here !/[4] 3. Research Your Customer's Willingness to Pay/[2] Analyze customer trade-offs in pricing a product or service.mp4
9.7 MB
~Get Your Files Here !/[4] 3. Research Your Customer's Willingness to Pay/[2] Analyze customer trade-offs in pricing a product or service.srt
6.1 KB
~Get Your Files Here !/[4] 3. Research Your Customer's Willingness to Pay/[3] Observe and experiment to find your best price.mp4
12.7 MB
~Get Your Files Here !/[4] 3. Research Your Customer's Willingness to Pay/[3] Observe and experiment to find your best price.srt
8.6 KB
~Get Your Files Here !/[5] 4. Identify the Best Price and Communicate It Effectively/[1] Run what-if scenarios with three different prices.mp4
16.2 MB
~Get Your Files Here !/[5] 4. Identify the Best Price and Communicate It Effectively/[1] Run what-if scenarios with three different prices.srt
6.4 KB
~Get Your Files Here !/[5] 4. Identify the Best Price and Communicate It Effectively/[2] Decide on the best price based on impact.mp4
6.1 MB
~Get Your Files Here !/[5] 4. Identify the Best Price and Communicate It Effectively/[2] Decide on the best price based on impact.srt
4.8 KB
~Get Your Files Here !/[5] 4. Identify the Best Price and Communicate It Effectively/[3] Communicate your price effectively.mp4
10.5 MB
~Get Your Files Here !/[5] 4. Identify the Best Price and Communicate It Effectively/[3] Communicate your price effectively.srt
7.1 KB
~Get Your Files Here !/[6] Conclusion/[1] Value-based pricing is both customer and profit oriented.mp4
21.5 MB
~Get Your Files Here !/[6] Conclusion/[1] Value-based pricing is both customer and profit oriented.srt
5.2 KB
~Get Your Files Here !/[6] Conclusion/[2] Pricing excellence is an organizational capability.mp4
14.5 MB
~Get Your Files Here !/[6] Conclusion/[2] Pricing excellence is an organizational capability.srt
