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OptimiStore is a solution for creating an online store based upon popular e-commerce engines, such as OpenCart, Joomla VirtueMart, osCommerce, ZenCart, etc. The software requires installation on user's computer and runs under Windows XP/Vista/7 operating system. OptimiStore offers: - Assistance to user with selection of e-commerce engine - Preparing available data in various formats for uploading to online store - Uploading data to online store OptimiStore is designed for managing the list of products or services and automatically uploading that data to an online store. Users can take advantage of test online stores powered by various e-commerce engines. Using those test stores, users can check out the structure and test-drive features of a certain engine, and choose the one that best suits their needs. Assistance and advice on choosing a hosting platform and setting up an online store are also available. OptimiStore automatically imports data from price lists in various formats (Excel, CSV and many others.) It features automatic preparation of photographs in one consistent style in one of 150 templates in various dimensions. The application offers friendly user interface, no bulky windows, panes or submenus. It doesn't attempt to manage all and everything; each e-commerce engine has its internal tools for that. OptimiStore allows to create and manage an online store to even an inexperienced Internet user.