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TORRENT DETAILS
Copy Hackers - 10x Landing Pages
TORRENT SUMMARY
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Joanna Wiebe is the CEO of Copyhackers - the place SaaS founders, entrepreneurs, small biz owners and copywriters go when they’re ready to ditch rookie “best practices” and avoidable mistakes... and learn how to write copy that converts. Like pros.
The OG conversion copywriter, Joanna’s been invited to speak on a 100+ international stages including Google, Mozcon, CTA Conf and INBOUND. Stripe Atlas partnered with her to write a guide on landing page copywriting. And she’s the mastermind behind Copy School.
You’ll 10x your strategic power and:
Discover and expertly wield the building blocks every successful landing page needs - systematically and intentionally - like a well-balanced ninja Identify the biggest problems with your landing page copy and use the lessons (and worksheets) to immediately start optimizing your landing pages Master the rule of one → the not-so-secret key behind the most successful landing pages Go from scattered to structured with wireframes that make you look like a pro and save you endless rounds of revision Know what A/B tests you need to run - and the ones you can safely ignore - to take your landing pages to that level where they’re beating past controls
You’ll 10x your copywriting prowess and:
Slay the old, unproven ideas that pull apart the antiquated “what landing page copy should be doing” assumptions and rebuild it on a solid, proven, conversion copywriting foundation Master the unique rules for writing a landing page that goes beyond message matching, axing the navigation menu and removing all competing links Use proven structure and message finding techniques to craft a captivating sales message every time so that no traffic morsel goes to waste Write and map out landing pages like a pro with the proven blueprints that help you fill all that space between the headline and the button on your page with powerful, persuasive, customer-focused copy Use advanced persuasion and must-know copywriting techniques that will give your words the weight and gravitas they need to be effective
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FILE LIST
Filename
Size
10x Landing Pages by Copy Hackers.pdf
8.6 MB
Copy Hackers Training.pdf
314.2 KB
Live Training/Copywriting Clinic #1 - One Reader and One Offer_3.pdf
1.8 MB
Module 0 - Start Here/How to use this course to write more landing pages that perform better - Copy Hackers Training_2.ts
90.6 MB
Module 1 - Starting Your Process/Barriers to Conversion - Fight back with copy - Copy Hackers Training.mp4
98.5 MB
Module 1 - Starting Your Process/Before You Write - Think like a successful copywriter - Copy Hackers Training.mp4
18.6 MB
Module 1 - Starting Your Process/Conversion Copy - Move the prospect to act - Copy Hackers Training.mp4
53.4 MB
Module 1 - Starting Your Process/Copy Hackers Training.pdf
314.2 KB
Module 1 - Starting Your Process/How to use Module 1 - Copy Hackers Training.ts
5.4 MB
Module 1 - Starting Your Process/One Big Idea - Find your most powerful benefit - Copy Hackers Training.mp4
15.7 MB
Module 1 - Starting Your Process/One Offer - Match your offer to your reader - Copy Hackers Training.mp4
20.1 MB
Module 1 - Starting Your Process/One Promise - Amplify your guarantee - Copy Hackers Training.mp4
38.8 MB
Module 1 - Starting Your Process/One Promise - Amplify your guarantee - Copy Hackers Training_2.mp4
25 MB
Module 1 - Starting Your Process/One Reader - Write for your ideal prospect - Copy Hackers Training.mp4
39.5 MB
Module 1 - Starting Your Process/Rule of One - Engineer consistently great copy - Copy Hackers Training.mp4
21.3 MB
Module 1 - Starting Your Process/Stages of Awareness - Understand prospect mindsets - Copy Hackers Training.mp4
24.6 MB
Module 1 - Starting Your Process/The AI Spectrum - Identify awareness and influence intent - Copy Hackers Training.mp4
24.7 MB
Module 1 - Starting Your Process/The conversion copywriting approach and process - Copy Hackers Training.ts
53.3 MB
Module 1 - Starting Your Process/Where Does It Hurt- - Identify and kill prospect pain - Copy Hackers Training.mp4
48.1 MB
Module 2 - Finding Your Message/How to use Module 2 - Copy Hackers Training.ts
8.9 MB
Module 2 - Finding Your Message/Interviews - Explore deep motivators with first hand emotion - Copy Hackers Training.mp4
32.7 MB
Module 2 - Finding Your Message/On-site Polls - Learn what works and what doesn't on your page - Copy Hackers Training.mp4
44.2 MB
Module 2 - Finding Your Message/Review Mining - Listen to what your prospects are saying - Copy Hackers Training.mp4
22.3 MB
Module 2 - Finding Your Message/Surveys - What to say (and how to say it) to find deeper reasons - Copy Hackers Training.mp4
62 MB
Module 2 - Finding Your Message/Usertesting.com - Optimize pages by watching people use them - Copy Hackers Training.mp4
18.1 MB
Module 2 - Finding Your Message/Where Do I Start- - Ask the right questions - Copy Hackers Training.mp4
73.7 MB
Module 3 - Laying Out Your Page/10_90 - Divide your page to connect and convince - Copy Hackers Training.mp4
11.5 MB
Module 3 - Laying Out Your Page/AIDA Framework - Attention, Interest, Desire, Action - Copy Hackers Training.mp4
17.3 MB
Module 3 - Laying Out Your Page/AIDA Framework - Attention, Interest, Desire, Action - Copy Hackers Training_2.mp4
72.5 MB
Module 3 - Laying Out Your Page/Bottom 90% - Exceed your prospects expectations - Copy Hackers Training.mp4
32.6 MB
Module 3 - Laying Out Your Page/Copy Hackers Training.pdf
314.2 KB
Module 3 - Laying Out Your Page/Decision Management - Limit options to boost confidence - Copy Hackers Training.mp4
43.8 MB
Module 3 - Laying Out Your Page/Hero Section - Lead with what's right, not what's fashionable - Copy Hackers Training.mp4
51.2 MB
Module 3 - Laying Out Your Page/Hero Section - Lead with what's right, not what's fashionable - Copy Hackers Training_2.mp4
14.1 MB
Module 3 - Laying Out Your Page/How to use Module 3 - Copy Hackers Training.ts
9.9 MB
Module 3 - Laying Out Your Page/PAS Framework - Problem, Agitation, Solution - Copy Hackers Training.mp4
24.3 MB
Module 3 - Laying Out Your Page/PAS Framework - Problem, Agitation, Solution - Copy Hackers Training_2.mp4
16.3 MB
Module 3 - Laying Out Your Page/Spit Drafts - Start with your 'what' messages - Copy Hackers Training.mp4
19.9 MB
Module 3 - Laying Out Your Page/The Low-Hanging Hook - Awareness and the top of your page - Copy Hackers Training.ts
35.1 MB
Module 3 - Laying Out Your Page/Top 10% - Match your prospects expectations - Copy Hackers Training.mp4
13.5 MB
Module 3 - Laying Out Your Page/Top 10% - Match your prospects expectations - Copy Hackers Training.ts
29.2 MB
Module 3 - Laying Out Your Page/What vs How - Separate strategy from execution - Copy Hackers Training.mp4
13.2 MB
Module 4 - Writing and Editing in the Awesome/Attention Management - Get visitors to focus on your goal - Copy Hackers Training.mp4
46.6 MB
Module 4 - Writing and Editing in the Awesome/Beyond Bullets - How to create fascinations that keep your One Reader reading - Copy Hackers Training.ts
67 MB
Module 4 - Writing and Editing in the Awesome/Bullet Lists and Mega Lists - Use lists to inspire visitors - Copy Hackers Training.mp4
29.7 MB
Module 4 - Writing and Editing in the Awesome/Clarity - Edit to make targets pay attention, not think harder - Copy Hackers Training.mp4
36.4 MB
Module 4 - Writing and Editing in the Awesome/Clarity - Edit to make targets pay attention, not think harder - Copy Hackers Training_2.mp4
13.5 MB
Module 4 - Writing and Editing in the Awesome/Copy Hackers Training.pdf
314.2 KB
Module 4 - Writing and Editing in the Awesome/Copywriting Trick - -Blank for your blank- - Copy Hackers Training.mp4
26 MB
Module 4 - Writing and Editing in the Awesome/Copywriting Trick - -Blank for your blank- - Copy Hackers Training_2.mp4
6.2 MB
Module 4 - Writing and Editing in the Awesome/Copywriting Trick - The 7 Deadly Sins - Copy Hackers Training.mp4
23 MB
Module 4 - Writing and Editing in the Awesome/Copywriting Trick - The 7 Deadly Sins - Copy Hackers Training_2.mp4
13.5 MB
Module 4 - Writing and Editing in the Awesome/Copywriting Trick - The 7 Deadly Sins - Copy Hackers Training_3.mp4
10.4 MB
Module 4 - Writing and Editing in the Awesome/Crossheads - Introduce the why of a section, not the what - Copy Hackers Training.mp4
17.2 MB
Module 4 - Writing and Editing in the Awesome/Crossheads - Introduce the why of a section, not the what - Copy Hackers Training_2.mp4
70.5 MB
Module 4 - Writing and Editing in the Awesome/Headlines and Buttons - Make them work together - Copy Hackers Training.mp4
34.5 MB
Module 4 - Writing and Editing in the Awesome/Headlines and Buttons - Make them work together - Copy Hackers Training.ts
52.3 MB
Module 4 - Writing and Editing in the Awesome/Headlines and Buttons - Make them work together - Copy Hackers Training_2.mp4
34.5 MB
Module 4 - Writing and Editing in the Awesome/Headlines and Buttons - Make them work together - Copy Hackers Training_2.ts
36.1 MB
Module 4 - Writing and Editing in the Awesome/How to use Module 4 - Copy Hackers Training.ts
9.3 MB
Module 4 - Writing and Editing in the Awesome/Intros & Conclusions - Cut out the fluff and get to the point - Copy Hackers Training.mp4
17.6 MB
Module 4 - Writing and Editing in the Awesome/Intros & Conclusions - Cut out the fluff and get to the point - Copy Hackers Training_2.mp4
31.2 MB
Module 4 - Writing and Editing in the Awesome/Mind-Reader Shortcuts - A grab-bag of ways to join the convo and keep it alive - Copy Hackers Training.ts
52.7 MB
Module 4 - Writing and Editing in the Awesome/Personality, Voice and Tone - Connect with your targets - Copy Hackers Training.mp4
72.2 MB
Module 4 - Writing and Editing in the Awesome/Pricing Tables - Increase conversions with comparison - Copy Hackers Training.mp4
33.7 MB
Module 4 - Writing and Editing in the Awesome/Quick Consumption - Really simple, really effective ways to make your copy read better - Copy Hackers Training.ts
18.6 MB
Module 4 - Writing and Editing in the Awesome/So What-- and -Prove It- - Because people don't believe you - Copy Hackers Training.ts
11.8 MB
Module 4 - Writing and Editing in the Awesome/Social Proof - Who's the right person to deliver the message- - Copy Hackers Training.mp4
12.1 MB
Module 4 - Writing and Editing in the Awesome/Specificity - Use real numbers to persuade targets - Copy Hackers Training.mp4
26.3 MB
Module 4 - Writing and Editing in the Awesome/Specificity - Use real numbers to persuade targets - Copy Hackers Training_2.mp4
6.5 MB
Module 4 - Writing and Editing in the Awesome/Specificity - Use real numbers to persuade targets - Copy Hackers Training_3.mp4
6.2 MB
Module 4 - Writing and Editing in the Awesome/Stickiness - Play with language intentionally - Copy Hackers Training.mp4
40.5 MB
Module 4 - Writing and Editing in the Awesome/Stickiness - Play with language intentionally - Copy Hackers Training_2.mp4
10 MB
Module 4 - Writing and Editing in the Awesome/Stickiness - Play with language intentionally - Copy Hackers Training_3.mp4
6.5 MB
Module 4 - Writing and Editing in the Awesome/The Close - Lower the risk of taking your One Offer - Copy Hackers Training.mp4
24.9 MB
Module 4 - Writing and Editing in the Awesome/Two Simple Steps - Brief yourself, and do quick tests - Copy Hackers Training.ts
32.1 MB
Module 4 - Writing and Editing in the Awesome/Videos - Use the right thumbnails to boost plays - Copy Hackers Training.mp4
18.5 MB
Module 4 - Writing and Editing in the Awesome/What's In It for Me- - Turn features into tangible benefits - Copy Hackers Training.mp4
41.9 MB
Module 4 - Writing and Editing in the Awesome/What's In It for Me- - Turn features into tangible benefits - Copy Hackers Training_2.mp4
17.5 MB
Read Me.txt
759 B
Resources/All the Worksheet, Cheatsheets & Templates/10x Landing Pages - Mind Reader Shortcuts.pdf
166.7 KB
Resources/All the Worksheet, Cheatsheets & Templates/10x Landing Pages Brief.pdf
481.7 KB
Resources/All the Worksheet, Cheatsheets & Templates/5 Stages of Awareness - 10XLP.pdf
68.4 KB
Resources/All the Worksheet, Cheatsheets & Templates/7 Deadly Sins Exercise - 10XLP.pdf
69.4 KB
Resources/All the Worksheet, Cheatsheets & Templates/7 Maxims for Successful Converting Copy - 10XLP.pdf
65.9 KB
Resources/All the Worksheet, Cheatsheets & Templates/8 Factors that Influence Intent - 10XLP.pdf
101.4 KB
Resources/All the Worksheet, Cheatsheets & Templates/8 Ways to Get Customers To Say _Yes_ - 10XLP.pdf
68.3 KB
Resources/All the Worksheet, Cheatsheets & Templates/9 Points About Headlines & Buttons - 10XLP.pdf
