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TORRENT DETAILS
Lynda - The Value Of Professional Graphic Design [AhLaN]
TORRENT SUMMARY
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There are no shortcuts for professional graphic design. Whether it's a logo, business card, or website, bad design drives away business. But clients often wonder if finding and hiring a professional is worth the effort. Meanwhile, designers struggle to articulate their value to clients who are tempted to DIY.
Sean Adams champions design internationally on behalf of his work with AIGA. Here he breaks down the walls between designers and clients so they can have a more collaborative and successful experience. There are whys and hows, dos and don'ts, and simple strategies for finding good partnerships, cooperating on designs, and negotiating fees, from both sides of the table. Plus, learn ways to gauge the return on investment and provide proof the design is working.
Topics include:
Why hire a graphic designer?
How do you find a graphic designer?
How much do graphic design projects cost?
How much should graphic designers charge?
What are a graphic designer's responsibilities?
How can a graphic designer prove a design is successful?
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FILE LIST
Filename
Size
1 - Introduction/01 - Welcome~.mp4
58 MB
2 - 1. For Clients - Why/02 - What is a graphic designer~.mp4
16.4 MB
2 - 1. For Clients - Why/03 - Why should I hire a graphic designer~.mp4
22.9 MB
2 - 1. For Clients - Why/04 - Why would professional graphic design help my business~.mp4
24.3 MB
2 - 1. For Clients - Why/05 - What is the role of the graphic designer~.mp4
15.9 MB
2 - 1. For Clients - Why/06 - Why shouldn't I design the work myself~.mp4
17.1 MB
3 - 2. For Clients - How/07 - How do I find the right graphic designer~.mp4
20.8 MB
3 - 2. For Clients - How/08 - What do I need to ask when choosing a designer~.mp4
20.8 MB
3 - 2. For Clients - How/09 - What is the process and my involvement~.mp4
20.7 MB
3 - 2. For Clients - How/10 - How much should the project cost~.mp4
24.5 MB
4 - 3. For Designers - Why/11 - What is a professional graphic designer~.mp4
23.1 MB
4 - 3. For Designers - Why/12 - Why is it important to have a design education~.mp4
25.6 MB
4 - 3. For Designers - Why/13 - Articulating the value of professional graphic design~.mp4
23.2 MB
4 - 3. For Designers - Why/14 - How do I justify how much I charge~.mp4
19.7 MB
5 - 4. For Designers - How/15 - What is my responsibility in the process~.mp4
24.4 MB
5 - 4. For Designers - How/16 - What is not my responsibility in the process~.mp4
20.9 MB
5 - 4. For Designers - How/17 - How can I work with a client to create a successful solution~.mp4
23.6 MB
5 - 4. For Designers - How/18 - How can I prove the project was successful~.mp4
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