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LinkedIn Learning - HTML - Structured Semantic Data
TORRENT SUMMARY
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Web development focuses on creating highly visual content, but many crawlers ignore the layouts and imagery that give human readers context. To aid Google Search and other bots, you can use structured semantic data. This invisible but critical metadata determines how your sites appear online and can help boost your search rankings. In this course, Jen Kramer shows how to add data structured for machine readers to pages also intended for humans. Learn how to describe content in schemas, use meta tags, and leverage tools like the Structured Data Markup Helper and Structured Data Testing Tool—both from Google—to add microdata and JSON-LD code to your pages. In chapter three, Jen provides several structured data examples as well as a challenge to test your ability to provide rich search results.
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FILE LIST
Filename
Size
01- Appreciating the value of the semantic web.en.srt
2.8 KB
01- Appreciating the value of the semantic web.mp4
7.8 MB
02- Introducing schema.org, a standardized way of describing items.en.srt
6.4 KB
02- Introducing schema.org, a standardized way of describing items.mp4
8.8 MB
03- Comparing JSON-LD, RDFa, and microdata for implementing data schemes.en.srt
11.1 KB
03- Comparing JSON-LD, RDFa, and microdata for implementing data schemes.mp4
16 MB
04- Using itemscope and itemtype to add meaning.en.srt
5.8 KB
04- Using itemscope and itemtype to add meaning.mp4
7.9 MB
05- Adding itemprop to expand on meaning.en.srt
11.8 KB
05- Adding itemprop to expand on meaning.mp4
20.1 MB
06- Embedding schemas in schemas.en.srt
7.4 KB
06- Embedding schemas in schemas.mp4
12.6 MB
07- Using the meta tag for information that cannot be marked up.en.srt
10.7 KB
07- Using the meta tag for information that cannot be marked up.mp4
15.9 MB
08- Using the Structured Data Markup Helper for microdata.en.srt
11.6 KB
08- Using the Structured Data Markup Helper for microdata.mp4
15 MB
09- Testing your microdata markup with the Structured Data Testing Tool.mp4
23.1 MB
10- Challenge - Marking up a document with microdata.en.srt
2.7 KB
10- Challenge - Marking up a document with microdata.mp4
3.3 MB
11- Solution - Marking up a document with microdata.en.srt
5.4 KB
11- Solution - Marking up a document with microdata.mp4
10.4 MB
12- Writing JSON-LD by hand.en.srt
8.7 KB
12- Writing JSON-LD by hand.mp4
12.3 MB
13- Working with the Structured Data Markup Helper.en.srt
9.5 KB
13- Working with the Structured Data Markup Helper.mp4
12.8 MB
14- Testing our JSON-LD code with the Structured Data Testing Tool.en.srt
2.4 KB
14- Testing our JSON-LD code with the Structured Data Testing Tool.mp4
2.8 MB
15- Challenge - Marking up a document with JSON-LD.en.srt
3.7 KB
15- Challenge - Marking up a document with JSON-LD.mp4
4.3 MB
16- Solution - Marking up a document with JSON-LD.en.srt
2.9 KB
16- Solution - Marking up a document with JSON-LD.mp4
3.4 MB
17- Understanding rich search results from Google.en.srt
3.8 KB
17- Understanding rich search results from Google.mp4
7.8 MB
18- Writing JSON-LD code for rich search results with a recipe.en.srt
13.4 KB
18- Writing JSON-LD code for rich search results with a recipe.mp4
26.6 MB
19- Testing and previewing the rich results code.en.srt
8.1 KB
19- Testing and previewing the rich results code.mp4
9.9 MB
20- Challenge - Rich search results for courses.en.srt
2.1 KB
20- Challenge - Rich search results for courses.mp4
3.1 MB
21- Solution - Rich search results for courses.en.srt
5.7 KB
21- Solution - Rich search results for courses.mp4