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Advertising And The Mind Of The Consumer- What Works, What Doesn't, And Why

TORRENT SUMMARY

	Status:	All the torrents in this section have been verified by our verification system
Category:	eBooks
Infohash	37eead0bb10d9b7333794fbd87928e62b2f3451b
Size:	1.3 MB in 1 file
Release Date(s):	Torrent Release: 02-03-2020 by user
Swarm:	0 Seeds & 0 Peers
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[ FreeCourseWeb.com ] Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why

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English | ISBN: 1741755999 | 2009 | 352 pages | PDF | 1502 KB

Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings of the mind of the consumer and explains the reasons for the successes and failures of various advertising campaigns. More than just a how-to book of tricks, this is a look at the psychological and logistical factors that make advertisements work that is ideal for advertising agents, marketers, and students of advertising and consumer behavior.

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	[ FreeCourseWeb.com ] Advertising and the Mind of the Consumer- What Works, What Doesn't, and Why.zip	1.3 MB

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