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[FreeCoursesOnline.Me] [Pluralsight] Using Predictive Analytics To Improve The Customer Journey [FCO]
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Created by : David LaFontaine Language : English Updated : Oct 23, 2019 Duration : 2h 51m Subtitle : Included Torrent Contains : 65 Files, 7 Folders Course Source : https://www.pluralsight.com/courses/using-predictive-analytics-improve-customer-journey
About
This entry-level class offers something for designers and business leaders who want to apply Big Data to solve real-world problems, and for data wizards who want to understand the practical applications for their abstract algorithms and insights.
Description
A recent survey showed that 89% of companies want to use predictive analytics to improve their business. One of the biggest problems in the realm of Big Data is now that organizations have built teams to generate all these analytics - they’re struggling to figure out what to do with it. In this course, Using Predictive Analytics to Improve the Customer Journey, you'll learn how to address this problem by harnessing Big Data in a way that leads to real-world benefits. First, you'll learn what predictive customer analytics are, how they are generated, and why they are valuable for making sure your products, customer experience, and websites don’t fall behind. Next, you’ll explore how to use customer journey mapping to spot hidden opportunities (as well as “pain points”) that need to be addressed. Finally, you’ll meld predictive analytics with journey mapping to reveal how you can improve your products and increase customer satisfaction. At the end of this course, you not only will be able to build data-informed visualizations that improve UX and boost sales, but you’ll also gain insights that will help you better manage teams comprised of both data geeks and design nerds.
Level
• Beginner
About Author
David LaFontaine is an author, journalist, digital media consultant, and adjunct professor at the University of Southern California.
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FILE LIST
Filename
Size
0. Websites you may like/How you can help Team-FTU.txt
229 B
01 - Course Overview/01 - Course Overview.en.srt
4.1 KB
01 - Course Overview/01 - Course Overview.mp4
16.7 MB
02 - Generating Predictive Analytics/02 - Overview and Introduction.en.srt
7.1 KB
02 - Generating Predictive Analytics/02 - Overview and Introduction.mp4
41.7 MB
02 - Generating Predictive Analytics/03 - Real-world Examples of What Predictive Analytics are Good For.en.srt
11 KB
02 - Generating Predictive Analytics/03 - Real-world Examples of What Predictive Analytics are Good For.mp4
16.7 MB
02 - Generating Predictive Analytics/04 - Breaking It Down - Phases and Steps to Generate Predictive Analytics.en.srt
8.1 KB
02 - Generating Predictive Analytics/04 - Breaking It Down - Phases and Steps to Generate Predictive Analytics.mp4
16.9 MB
02 - Generating Predictive Analytics/05 - Data Acquisition Phase, Step 1 - identifying a Legitimate Problem.en.srt
9.5 KB
02 - Generating Predictive Analytics/05 - Data Acquisition Phase, Step 1 - identifying a Legitimate Problem.mp4
21.3 MB
03 - Identifying Relevant Data Sources/06 - Data Acquisition Phase, Step 2 - Identifying Relevant Data.en.srt
4.8 KB
03 - Identifying Relevant Data Sources/06 - Data Acquisition Phase, Step 2 - Identifying Relevant Data.mp4
18.3 MB
03 - Identifying Relevant Data Sources/07 - Data Acquisition Phase, Step 2, Part 2 - Asking the Right Questions.en.srt
6.5 KB
03 - Identifying Relevant Data Sources/07 - Data Acquisition Phase, Step 2, Part 2 - Asking the Right Questions.mp4
6.8 MB
03 - Identifying Relevant Data Sources/08 - Data Acquisition Phase, Step 3 - Looking for Answers in All the Right Data Sources.en.srt
11.4 KB
03 - Identifying Relevant Data Sources/08 - Data Acquisition Phase, Step 3 - Looking for Answers in All the Right Data Sources.mp4
17.6 MB
03 - Identifying Relevant Data Sources/09 - Data Acquisition Phase, Step 3, Part 2 - Extracting the Valuable Data.en.srt
3 KB
03 - Identifying Relevant Data Sources/09 - Data Acquisition Phase, Step 3, Part 2 - Extracting the Valuable Data.mp4
15.2 MB
03 - Identifying Relevant Data Sources/10 - Module Wrap-up and Reality Check.en.srt
10 KB
03 - Identifying Relevant Data Sources/10 - Module Wrap-up and Reality Check.mp4
24.5 MB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/11 - Explaining the User Journey.en.srt
7.3 KB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/11 - Explaining the User Journey.mp4
12 MB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/12 - Learning Why We Need to Map User Journeys.en.srt
10.2 KB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/12 - Learning Why We Need to Map User Journeys.mp4
35.3 MB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/13 - The 5 Steps to Building a Customer Journey Map.en.srt
7.5 KB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/13 - The 5 Steps to Building a Customer Journey Map.mp4
13.8 MB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/14 - Picking a Process to Map.en.srt
6.2 KB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/14 - Picking a Process to Map.mp4
12.4 MB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/15 - Building a User Persona - What Are the Blanks to Be Filled In.en.srt
12.2 KB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/15 - Building a User Persona - What Are the Blanks to Be Filled In.mp4
22.9 MB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/16 - Building a User Persona - Filling in the Blanks.en.srt
10.5 KB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/16 - Building a User Persona - Filling in the Blanks.mp4
18.3 MB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/17 - Identifying Alternate User Personas.en.srt
6.8 KB
04 - Mapping the Customer Journey - Why It Matters and How to Do It/17 - Identifying Alternate User Personas.mp4
12.4 MB
05 - Using Data to Map the Touchpoints/18 - Identifying Touchpoints and Mapping Them Using Data.en.srt
11.9 KB
05 - Using Data to Map the Touchpoints/18 - Identifying Touchpoints and Mapping Them Using Data.mp4
17.7 MB
05 - Using Data to Map the Touchpoints/19 - Discovering the Touchpoints for Your Product or Service.en.srt
13.8 KB
05 - Using Data to Map the Touchpoints/19 - Discovering the Touchpoints for Your Product or Service.mp4
28.2 MB
05 - Using Data to Map the Touchpoints/20 - Building a Customer Journey Map - Filling in the Blanks.en.srt
15.9 KB
05 - Using Data to Map the Touchpoints/20 - Building a Customer Journey Map - Filling in the Blanks.mp4
42.3 MB
05 - Using Data to Map the Touchpoints/21 - Mapping an Alternate Journey and Performing a Reality Check.en.srt
15.4 KB
05 - Using Data to Map the Touchpoints/21 - Mapping an Alternate Journey and Performing a Reality Check.mp4
31.9 MB
06 - Combining Predictive Data and Journey Maps/22 - Combining Predictive Analytics and Journey Mapping.en.srt
10.5 KB
06 - Combining Predictive Data and Journey Maps/22 - Combining Predictive Analytics and Journey Mapping.mp4
39 MB
06 - Combining Predictive Data and Journey Maps/23 - Spotting and Exploiting the Value Hiding in the Numbers.en.srt
8.9 KB
06 - Combining Predictive Data and Journey Maps/23 - Spotting and Exploiting the Value Hiding in the Numbers.mp4
25.1 MB
06 - Combining Predictive Data and Journey Maps/24 - Predicting How to Improve Charo's Journey.en.srt
8.5 KB
06 - Combining Predictive Data and Journey Maps/24 - Predicting How to Improve Charo's Journey.mp4
38.8 MB
06 - Combining Predictive Data and Journey Maps/25 - Closing Out Charo's Journey.en.srt
6.3 KB
06 - Combining Predictive Data and Journey Maps/25 - Closing Out Charo's Journey.mp4
15.8 MB
06 - Combining Predictive Data and Journey Maps/26 - Using Data to Improve a Gift-Buying User's Journey.en.srt
11.3 KB
06 - Combining Predictive Data and Journey Maps/26 - Using Data to Improve a Gift-Buying User's Journey.mp4
20 MB
06 - Combining Predictive Data and Journey Maps/27 - Unlocking the Hidden Value of Your Most Valuable Customers.en.srt
9.2 KB
06 - Combining Predictive Data and Journey Maps/27 - Unlocking the Hidden Value of Your Most Valuable Customers.mp4
21.1 MB
06 - Combining Predictive Data and Journey Maps/28 - Incentivizing Your Best Customers to Come Back - and Bring Their Colleagues.en.srt
9.8 KB
06 - Combining Predictive Data and Journey Maps/28 - Incentivizing Your Best Customers to Come Back - and Bring Their Colleagues.mp4
63.2 MB
06 - Combining Predictive Data and Journey Maps/29 - Predicting What You Should Do Next.en.srt
3.6 KB
06 - Combining Predictive Data and Journey Maps/29 - Predicting What You Should Do Next.mp4
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