Filename Size 1. Chapter 1/1. PROMO - copywriting secrets from the master.mp4 8.6 MB 1. Chapter 1/1. PROMO - copywriting secrets from the master.srt 5.1 KB 1. Chapter 1/1. PROMO - copywriting secrets from the master.vtt 5.1 KB 10. Marketing's best kept secret/1. What are White Papers (the most powerful way to generate B2B sales).mp4 6.1 MB 10. Marketing's best kept secret/1. What are White Papers (the most powerful way to generate B2B sales).srt 3.8 KB 10. Marketing's best kept secret/1. What are White Papers (the most powerful way to generate B2B sales).vtt 3.8 KB 10. Marketing's best kept secret/1.1 PRINTABLE HANDOUT White Papers What Are They.pdf 458.6 KB 10. Marketing's best kept secret/2. Sales lead generation - the lowdown.mp4 7.6 MB 10. Marketing's best kept secret/2. Sales lead generation - the lowdown.srt 5.6 KB 10. Marketing's best kept secret/2. Sales lead generation - the lowdown.vtt 5.6 KB 10. Marketing's best kept secret/2.1 PRINTABLE HANDOUT White Papers Sales Lead Generation.pdf 170.9 KB 10. Marketing's best kept secret/3. What do White Papers look like.mp4 4.2 MB 10. Marketing's best kept secret/3. What do White Papers look like.srt 2.9 KB 10. Marketing's best kept secret/3. What do White Papers look like.vtt 2.9 KB 10. Marketing's best kept secret/3.1 SILENT EDGE WHITE PAPER.pdf 1.2 MB 10. Marketing's best kept secret/3.2 WHITE PAPER Solicitors.pdf 374.3 KB 10. Marketing's best kept secret/3.3 Management Briefing Breweries Ashx.pdf 154.4 KB 10. Marketing's best kept secret/3.4 PRINTABLE HANDOUT What Do They Look Like.pdf 172.6 KB 10. Marketing's best kept secret/3.5 White Paper Shipping Draft.pdf 513 KB 10. Marketing's best kept secret/3.6 White Paper Qlikview Final.pdf 234.8 KB 11. Samples and useful links/1. 30 finished examples.mp4 1.9 MB 11. Samples and useful links/1. 30 finished examples.srt 1.2 KB 11. Samples and useful links/1. 30 finished examples.vtt 1.1 KB 11. Samples and useful links/1.1 Samples OK.pdf.pdf 315 KB 2. FREE TASTER/1. FREE TASTER.mp4 15.6 MB 2. FREE TASTER/1. FREE TASTER.srt 7.5 KB 2. FREE TASTER/1. FREE TASTER.vtt 7.5 KB 3. Welcome - how to gain the most from this course/1. Welcome - and how to get the most out of this course.mp4 3.8 MB 3. Welcome - how to gain the most from this course/1. Welcome - and how to get the most out of this course.srt 4.5 KB 3. Welcome - how to gain the most from this course/1. Welcome - and how to get the most out of this course.vtt 4.5 KB 3. Welcome - how to gain the most from this course/1.1 How To Get The Most Out.pdf 395.2 KB 3. Welcome - how to gain the most from this course/2. Connect With The Community.html 684 B 4. Sales copy 'quick snacks'/1. Warren Buffet's copywriting secret.mp4 5.8 MB 4. Sales copy 'quick snacks'/1. Warren Buffet's copywriting secret.srt 6.4 KB 4. Sales copy 'quick snacks'/1. Warren Buffet's copywriting secret.vtt 6.4 KB 4. Sales copy 'quick snacks'/1.1 Warren Buffet Secret.pdf 390.3 KB 4. Sales copy 'quick snacks'/2. The role of emotion - even in the B2B environment.mp4 9 MB 4. Sales copy 'quick snacks'/2. The role of emotion - even in the B2B environment.srt 8.6 KB 4. Sales copy 'quick snacks'/2. The role of emotion - even in the B2B environment.vtt 8.7 KB 4. Sales copy 'quick snacks'/2.1 Role Of EMOTION.pdf 178.2 KB 4. Sales copy 'quick snacks'/3. What every brat knows - and copywriters forget (needs wants emotion).mp4 15.8 MB 4. Sales copy 'quick snacks'/3. What every brat knows - and copywriters forget (needs wants emotion).srt 7.5 KB 4. Sales copy 'quick snacks'/3. What every brat knows - and copywriters forget (needs wants emotion).vtt 7.5 KB 4. Sales copy 'quick snacks'/3.1 Needs V Wants.pdf 491 KB 4. Sales copy 'quick snacks'/4. Another real-life example - another switcheroo.mp4 3.9 MB 4. Sales copy 'quick snacks'/4. Another real-life example - another switcheroo.srt 3.9 KB 4. Sales copy 'quick snacks'/4. Another real-life example - another switcheroo.vtt 3.9 KB 4. Sales copy 'quick snacks'/4.1 Another Switcheroo.pdf 122.9 KB 4. Sales copy 'quick snacks'/5. Create a persona, or avatar, for consistent, targeted tone of voice.mp4 3.3 MB 4. Sales copy 'quick snacks'/5. Create a persona, or avatar, for consistent, targeted tone of voice.srt 3.1 KB 4. Sales copy 'quick snacks'/5. Create a persona, or avatar, for consistent, targeted tone of voice.vtt 3.1 KB 4. Sales copy 'quick snacks'/5.1 PERSONA.pdf 187.3 KB 4. Sales copy 'quick snacks'/6. Headlines. Eleven ways to create great headlines - fast.mp4 9.1 MB 4. Sales copy 'quick snacks'/6. Headlines. Eleven ways to create great headlines - fast.srt 13.5 KB 4. Sales copy 'quick snacks'/6. Headlines. Eleven ways to create great headlines - fast.vtt 13.5 KB 4. Sales copy 'quick snacks'/6.1 PRINTABLE HANDOUT Headlines.pdf 559.6 KB 4. Sales copy 'quick snacks'/7. Call to action.mp4 7.2 MB 4. Sales copy 'quick snacks'/7. Call to action.srt 9 KB 4. Sales copy 'quick snacks'/7. Call to action.vtt 9 KB 4. Sales copy 'quick snacks'/7.1 PRINTABLE HANDOUT Call To Action.pdf 512.7 KB 4. Sales copy 'quick snacks'/8. Glossary.pdf 300.5 KB 4. Sales copy 'quick snacks'/8.1 Glossary.pdf 300.5 KB 5. Features, benefits and advantages - the bit everyone gets wrong/1. Features, benefits and advantages.mp4 15.6 MB 5. Features, benefits and advantages - the bit everyone gets wrong/1. Features, benefits and advantages.srt 9.6 KB 5. Features, benefits and advantages - the bit everyone gets wrong/1. Features, benefits and advantages.vtt 9.6 KB 5. Features, benefits and advantages - the bit everyone gets wrong/1.1 PRINTABLE HANDOUT Features , Benefits , Advantages.pdf 129.1 KB 6. The most powerful way to structure your sales copy/1. meet AIDA (and really get to know her).mp4 13.8 MB 6. The most powerful way to structure your sales copy/1. meet AIDA (and really get to know her).srt 8.1 KB 6. The most powerful way to structure your sales copy/1. meet AIDA (and really get to know her).vtt 8.1 KB 6. The most powerful way to structure your sales copy/1.1 PRINTABLE HANDOUT Meet AIDA.pdf 140.9 KB 6. The most powerful way to structure your sales copy/2. B2C sales copywriting, AIDA in real-life.mp4 7.9 MB 6. The most powerful way to structure your sales copy/2. B2C sales copywriting, AIDA in real-life.srt 6 KB 6. The most powerful way to structure your sales copy/2. B2C sales copywriting, AIDA in real-life.vtt 6 KB 6. The most powerful way to structure your sales copy/2.1 PRINTABLE HANDOUT AIDA B2C Advert.pdf 503.9 KB 6. The most powerful way to structure your sales copy/3. Business to Business B2B sales copywriting, with samples.mp4 12.8 MB 6. The most powerful way to structure your sales copy/3. Business to Business B2B sales copywriting, with samples.srt 11.8 KB 6. The most powerful way to structure your sales copy/3. Business to Business B2B sales copywriting, with samples.vtt 11.8 KB 6. The most powerful way to structure your sales copy/3.1 PRINTABLE HANDOUT AIDA B2B Two Samples.pdf 281.9 KB 6. The most powerful way to structure your sales copy/4. EXERCISE - your chance to try AIDA, writing e-Shot copy..mp4 3.7 MB 6. The most powerful way to structure your sales copy/4. EXERCISE - your chance to try AIDA, writing e-Shot copy..srt 3.9 KB 6. The most powerful way to structure your sales copy/4. EXERCISE - your chance to try AIDA, writing e-Shot copy..vtt 3.9 KB 6. The most powerful way to structure your sales copy/4.1 EXERCISE Course Description.pdf 113.9 KB 6. The most powerful way to structure your sales copy/4.2 PRINTABLE HANDOUT Your E Shot Exercise.pdf 160.5 KB 6. The most powerful way to structure your sales copy/5. My version - using AIDA.mp4 6 MB 6. The most powerful way to structure your sales copy/5. My version - using AIDA.srt 5.8 KB 6. The most powerful way to structure your sales copy/5. My version - using AIDA.vtt 5.8 KB 6. The most powerful way to structure your sales copy/5.1 PRINTABLE HANDOUT Exercise, My Version.pdf 114.1 KB 6. The most powerful way to structure your sales copy/6. Dressing AIDA.mp4 5.1 MB 6. The most powerful way to structure your sales copy/6. Dressing AIDA.srt 5.1 KB 6. The most powerful way to structure your sales copy/6. Dressing AIDA.vtt 5.2 KB 6. The most powerful way to structure your sales copy/6.1 PRINTABLE HANDOUT RECAP, Dressing AIDA.pdf 92.6 KB 7. Copywriting - how to write a Press Release and get published/1. Anatomy of a Press Release.mp4 12.2 MB 7. Copywriting - how to write a Press Release and get published/1. Anatomy of a Press Release.srt 13.6 KB 7. Copywriting - how to write a Press Release and get published/1. Anatomy of a Press Release.vtt 13.6 KB 7. Copywriting - how to write a Press Release and get published/1.1 QUICK CHECKLIST.pdf 32.1 KB 7. Copywriting - how to write a Press Release and get published/1.2 PRINTABLE HANDOUT Anatomy Of Press Release.pdf 449.8 KB 7. Copywriting - how to write a Press Release and get published/10. Nine copywriting tips to schmooze the media.mp4 22.1 MB 7. Copywriting - how to write a Press Release and get published/10. Nine copywriting tips to schmooze the media.srt 13.5 KB 7. Copywriting - how to write a Press Release and get published/10. Nine copywriting tips to schmooze the media.vtt 13.5 KB