Filename Size 1 Getting Started/1-1 Meet Your Instructor.mp4 67 MB 1 Getting Started/1-2 What To Expect.mp4 86.7 MB 1 Getting Started/1-3 The What and Why.mp4 161.8 MB 1 Getting Started/1-4 Content Marketing Formula.mp4 334.7 MB 1 Getting Started/1-5 Create a Customer Avatar.mp4 253.2 MB 1 Getting Started/1-6 Customer Value Journey.mp4 335.6 MB 1 Getting Started/1-7 Most Dangerous Myth.mp4 101.6 MB 1 Getting Started/1-8 The Content Baton.mp4 244.3 MB 1 Getting Started/Content-Marketing-CVJ-Content-Traffic-Canvas.pdf 1.8 MB 1 Getting Started/Content-Marketing-Module-1-Notes.pdf 2.5 MB 1 Getting Started/Customer-Avatar-Worksheet.pdf 343.4 KB 1 Getting Started/ValueJourneyWorksheet.pdf 1.1 MB 2 Content That Drives Awareness/2-1 Creates Awareness and Engagement.mp4 177.9 MB 2 Content That Drives Awareness/2-10 How Should I Get Traffic To My Post.mp4 446.2 MB 2 Content That Drives Awareness/2-11 Engineering Engagement.mp4 136 MB 2 Content That Drives Awareness/2-12 From Awareness to Subscription.mp4 280.2 MB 2 Content That Drives Awareness/2-2 Goals at the Awareness & Engagement Stages.mp4 868.8 MB 2 Content That Drives Awareness/2-3 Five Staple Content Wrappers.mp4 701.9 MB 2 Content That Drives Awareness/2-4 Content Type Blog Article.mp4 193.3 MB 2 Content That Drives Awareness/2-5 Blog Post Audit.mp4 875.6 MB 2 Content That Drives Awareness/2-6 Content Type Podcast.mp4 205 MB 2 Content That Drives Awareness/2-7 Content Type Video.mp4 310.5 MB 2 Content That Drives Awareness/2-8 Content Type Social Update.mp4 194.4 MB 2 Content That Drives Awareness/2-9 What Should My Post Be About.mp4 375.5 MB 2 Content That Drives Awareness/BlogPostAudit_Sheet.pdf 2.6 MB 2 Content That Drives Awareness/Content-Marketing-CVJ-Goals-Canvas.pdf 1.7 MB 2 Content That Drives Awareness/Content-Marketing-Module-2-Notes.pdf 510.9 KB 3 Content That Generates Leads/3-1 Content That Generates Leads.mp4 120.7 MB 3 Content That Generates Leads/3-10 Online Events.mp4 296.5 MB 3 Content That Generates Leads/3-11 From Subscriber to First-Time Buyer.mp4 94.2 MB 3 Content That Generates Leads/3-2 Goals at the Subscribe Stage.mp4 203 MB 3 Content That Generates Leads/3-3 Content Type Lead Magnet.mp4 149.4 MB 3 Content That Generates Leads/3-4 Seven Types of Lead Magnets.mp4 292 MB 3 Content That Generates Leads/3-5 The Squeeze Page.mp4 218 MB 3 Content That Generates Leads/3-6 Five Ways to Funnel Traffic to Your Squeeze Page.mp4 404.8 MB 3 Content That Generates Leads/3-7 Lead Magnet Audit.mp4 932.7 MB 3 Content That Generates Leads/3-8 Content Type Event.mp4 361.5 MB 3 Content That Generates Leads/3-9 In-Person Events.mp4 195.9 MB 3 Content That Generates Leads/Content-Marketing-Module-3-Notes.pdf 462.3 KB 3 Content That Generates Leads/LeadMagnetAudit.pdf 2.2 MB 4 Content That Sells/4-1 Content That Sells.mp4 127.4 MB 4 Content That Sells/4-10 Indoctrination & Onboarding.mp4 155.2 MB 4 Content That Sells/4-2 Goals at the Convert Stage.mp4 878.2 MB 4 Content That Sells/4-3 Goals at the Ascend Stage.mp4 678.5 MB 4 Content That Sells/4-4 Anticipating and Satisfying Intent.mp4 356 MB 4 Content That Sells/4-5 Content Type Customer Story.mp4 424.2 MB 4 Content That Sells/4-6 Content Type Product Demo.mp4 223 MB 4 Content That Sells/4-7 Content Type Product Comparison.mp4 240.5 MB 4 Content That Sells/4-8 Content Type Event.mp4 160.3 MB 4 Content That Sells/4-9 Gray Area Between Copywriting and Content.mp4 382.1 MB 4 Content That Sells/Content-Marketing-Module-4-Notes.pdf 234.8 KB 5 Content That Increases Retention/5-1 Content That Increases Retention.mp4 394.9 MB 5 Content That Increases Retention/5-2 Leveraging Awareness Content.mp4 445.5 MB 5 Content That Increases Retention/5-3 Content Type Welcome Email.mp4 211.1 MB 5 Content That Increases Retention/5-4 Content Type About Page.mp4 160.5 MB 5 Content That Increases Retention/5-5 Content Type Packaging & Package Inserts.mp4 228.5 MB 5 Content That Increases Retention/5-6 Content Type Support Documentation.mp4 229 MB 5 Content That Increases Retention/5-7 Content Type Events.mp4 125.4 MB 5 Content That Increases Retention/5-8 Digging a Competitive Moat.mp4 205.7 MB 5 Content That Increases Retention/Content-Marketing-Module-5-Notes.pdf 381.2 KB