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TORRENT DETAILS

[FreeCoursesOnline.Me] [LYNDA] Advanced Product Marketing [FCO]

TORRENT SUMMARY

	Status:	All the torrents in this section have been verified by our verification system
Category:	Other
Infohash	c572b82726fd77221232ab9a142410373b7a9a04
Size:	280.8 MB in 31 files
Release Date(s):	Torrent Release: 27-08-2019 by user
Swarm:	0 Seeds & 1 Peers
Vote:	No votes yet.

DESCRIPTION

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Author: Jonathan Chang

Language: English

Released: 8/13/2019

Subtitle: Included

Torrent Contains: 36 Files, 7 Folders

Course Source: https://www.lynda.com/Marketing-tutorials/Advanced-Product-Marketing/5038215-2.html

Description:

At a basic level, product marketing is about determining who your users are, what they need, and how to align your products with those needs. In this course, professor, speaker, and product marketing guru Jon Chang shares advanced techniques designed to help product marketers accomplish this central goal—ensuring that a product resonates with its intended audience—with finesse. Learn how to leverage different research methodologies to define your audience and match products to their needs, as well as how to create a go-to-market strategy. Plus, get tips for collaborating effectively with different stakeholders, including product managers, marketers, and other researchers.

Topics Include:

• What is advanced product marketing?

• Differences between research methodologies

• Writing personas

• Creating competitive positioning

• Working with product managers and researchers

• Breaking down messaging types

• Determining market opportunities

• Completing a go-to-market plan

• Using agile marketing best practices.

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FILE LIST

Filename		Size
	0. Websites you may like/How you can help Team-FTU.txt	229 B
	01.Introduction/01.01.Next-level product marketing.mp4	8.7 MB
	01.Introduction/01.01.Next-level product marketing.srt	1.8 KB
	01.Introduction/01.02.What is advanced product marketing.mp4	16.1 MB
	01.Introduction/01.02.What is advanced product marketing.srt	3.5 KB
	02.Product Marketing Research/02.03.Why product marketing needs research.mp4	12.9 MB
	02.Product Marketing Research/02.03.Why product marketing needs research.srt	3.2 KB
	02.Product Marketing Research/02.04.Research design methodologies.mp4	25.3 MB
	02.Product Marketing Research/02.04.Research design methodologies.srt	6.6 KB
	02.Product Marketing Research/02.05.Relationship with other researchers.mp4	21.8 MB
	02.Product Marketing Research/02.05.Relationship with other researchers.srt	5.8 KB
	02.Product Marketing Research/02.06.Writing personas.mp4	26.2 MB
	02.Product Marketing Research/02.06.Writing personas.srt	6.7 KB
	03.Product Marketing Positioning/03.07.Competitive positioning.mp4	26.6 MB
	03.Product Marketing Positioning/03.07.Competitive positioning.srt	6.8 KB
	03.Product Marketing Positioning/03.08.Relationship with product managers.mp4	21.9 MB
	03.Product Marketing Positioning/03.08.Relationship with product managers.srt	6.5 KB
	04.Product Marketing Messaging/04.09.Building a brand house.mp4	21.8 MB
	04.Product Marketing Messaging/04.09.Building a brand house.srt	5.8 KB
	04.Product Marketing Messaging/04.10.Breaking down messaging types.mp4	21.8 MB
	04.Product Marketing Messaging/04.10.Breaking down messaging types.srt	6.1 KB
	05.Product Marketing Go to Market/05.11.Determining market opportunities.mp4	14.4 MB
	05.Product Marketing Go to Market/05.11.Determining market opportunities.srt	4 KB
	05.Product Marketing Go to Market/05.12.Relationship with marketing.mp4	19.1 MB
	05.Product Marketing Go to Market/05.12.Relationship with marketing.srt	5 KB
	05.Product Marketing Go to Market/05.13.Completing a go-to-market plan.mp4	20.9 MB
	05.Product Marketing Go to Market/05.13.Completing a go-to-market plan.srt	6.3 KB
	05.Product Marketing Go to Market/05.14.Agile marketing for product marketers.mp4	16 MB
	05.Product Marketing Go to Market/05.14.Agile marketing for product marketers.srt	3.7 KB
	06.Conclusion/06.15.Next steps.mp4	7.3 MB
	06.Conclusion/06.15.Next steps.srt	1.4 KB

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