Filename Size 1. Introduction/1. Course overview.mp4 18.3 MB 1. Introduction/1. Course overview.vtt 2.4 KB 1. Introduction/1.1 7 Game-Changing Marketing Trends To Tackle in 2016.html 145 B 1. Introduction/2. Join our community on Slack!.html 1.3 KB 1. Introduction/2.1 Link to join the community group.html 94 B 1. Introduction/2.2 How to join the student Slack group.pdf.pdf 3 MB 1. Introduction/3. JUMPSTART Let's run a competitive audit.mp4 123.4 MB 1. Introduction/3. JUMPSTART Let's run a competitive audit.vtt 8.5 KB 1. Introduction/3.1 Research marketing strategies Compete.html 85 B 1. Introduction/3.2 A Startup Guide to Competitive Research.html 124 B 1. Introduction/3.3 Research competitor SEO and SEM SEMrush.html 85 B 1. Introduction/3.4 Research competitor SEO Ahrefs.html 80 B 1. Introduction/3.5 Research web traffic Alexa.html 82 B 1. Introduction/3.6 How to Use Competitive Auditing to Pinpoint and Outsmart Your Competitors.html 167 B 1. Introduction/4. [QUIZ] Your turn audit Snapchat.html 156 B 1. Introduction/5. How to get the most out of the course.html 986 B 2. General concepts/1. Intro to marketing channels.mp4 94.8 MB 2. General concepts/1. Intro to marketing channels.vtt 6.5 KB 2. General concepts/1.1 On-Page-SEO_Template-hubspot.xls.xls 869.5 KB 2. General concepts/1.10 inbound_marketing_traffic_and_leads_calculator.xlsx.xlsx 30 KB 2. General concepts/1.11 SMART-Marketing-Goals-Template-FINAL.xlsx.xlsx 102.8 KB 2. General concepts/1.12 HubSpots_Social_Media_Content_Calendar.xls.xls 1 MB 2. General concepts/1.2 The Marketing Grader Live sessions are packed full of awesome tools 'n tips for improving websites like yours..html 105 B 2. General concepts/1.3 23 Must-Have Tools for Your Marketing Stack.html 121 B 2. General concepts/1.4 monthly-marketing-reporting-template-hubspot-1.xls.xls 580.5 KB 2. General concepts/1.5 How_to_Calculate_Your_Leads_Goal_for_Sales_and_Marketing_Alignment.xls.xls 57.5 KB 2. General concepts/1.6 google-adwords-campaign-template-from-hubspot.xls.xls 114.5 KB 2. General concepts/1.7 CHEAT SHEET - Intro to marketing channels.pdf.pdf 347.3 KB 2. General concepts/1.8 monthly-marketing-reporting-template.ppt.ppt 1.6 MB 2. General concepts/1.9 Blog-Editorial-Template.xls.xls 166 KB 2. General concepts/10. Section 2 Review & Recap.html 776 B 2. General concepts/2. Top marketing channels.mp4 29.1 MB 2. General concepts/2. Top marketing channels.vtt 4.9 KB 2. General concepts/2.1 A directory of marketing resources Traction Stack.html 86 B 2. General concepts/2.2 Which Marketing Channels Deliver the Biggest Impact on ROI.html 113 B 2. General concepts/2.3 CHEAT SHEET - Top marketing channels.pdf.pdf 301.4 KB 2. General concepts/3. Marketing and channel specialization.mp4 62 MB 2. General concepts/3. Marketing and channel specialization.vtt 10.5 KB 2. General concepts/3.1 In Case of Emergency How to Create & Launch a Content Marketing Campaign in 5 Hours.html 176 B 2. General concepts/3.2 A Step-by-Step Guide to Running Successful Marketing Campaigns (+ 9 Tools to Help).html 142 B 2. General concepts/3.3 CHEAT SHEET - Marketing and channel specialization.pdf.pdf 306.4 KB 2. General concepts/4. [ASSIGNMENT] 19 marketing channels.mp4 6.4 MB 2. General concepts/4. [ASSIGNMENT] 19 marketing channels.vtt 1.1 KB 2. General concepts/4.1 An overview of all 19 marketing channels.html 152 B 2. General concepts/4.2 19channels.jpg.jpg 92.2 KB 2. General concepts/5. [QUIZ] Change the channel.html 156 B 2. General concepts/6. What is funnel marketing.mp4 12.8 MB 2. General concepts/6. What is funnel marketing.vtt 3.2 KB 2. General concepts/6.1 How Marketing Funnels Work.html 117 B 2. General concepts/6.2 CHEAT SHEET - What is funnel marketing.pdf.pdf 302 KB 2. General concepts/6.3 How_to_Measure_and_Fix_Your_Leaky_Marketing_Funnel.pdf.pdf 84 KB 2. General concepts/6.4 How To Architect The Perfect Conversion Funnel For Your Business.html 110 B 2. General concepts/7. Real examples of funnels.mp4 22.6 MB 2. General concepts/7. Real examples of funnels.vtt 5.6 KB 2. General concepts/7.1 17 Best Sales Funnel Examples to Get Your Site to Convert More Customers [2018].html 108 B 2. General concepts/8. [ASSIGNMENT] Applying funnel marketing.mp4 4.3 MB 2. General concepts/8. [ASSIGNMENT] Applying funnel marketing.vtt 927 B 2. General concepts/9. [QUIZ] Being basic.html 156 B 3. General skills/1. Basic psychology and persuasion triggers.mp4 97.2 MB 3. General skills/1. Basic psychology and persuasion triggers.vtt 22.8 KB 3. General skills/1.1 5 Psychological Tactics Marketers Use To Influence Consumer Behavior.html 187 B 3. General skills/1.2 Using_the_Psychology_of_Color_to_Increase_Website_Conversions.pdf.pdf 5.8 MB 3. General skills/1.3 Marketing Psychology 10 Revealing Principles of Human Behavior.html 151 B 3. General skills/1.4 CHEAT SHEET - Basic psychology.pdf.pdf 358.2 KB 3. General skills/1.5 Psychology Today articles on Consumer Behavior.html 117 B 3. General skills/1.6 15 Psychological Studies That Will Boost Your Social Media Marketing.html 119 B 3. General skills/10. [QUIZ] Get branded.html 156 B 3. General skills/11. [REVIEW].html 594 B 3. General skills/11.1 BAM - Review.pdf.pdf 460.9 KB 3. General skills/12. Section 3 Review & Recap.html 1.4 KB 3. General skills/2. [ASSIGNMENT] Basic psychology.mp4 5.3 MB 3. General skills/2. [ASSIGNMENT] Basic psychology.vtt 979 B 3. General skills/3. Understanding data and analytics.mp4 24.5 MB 3. General skills/3. Understanding data and analytics.vtt 4.2 KB 3. General skills/3.1 SaaS_Metrics.pdf.pdf 840 KB 3. General skills/3.2 CHEAT SHEET - Understanding data and analytics.pdf.pdf 304.1 KB 3. General skills/3.3 Analytics Anxiety Never Again with this Simple Framework.html 117 B 3. General skills/4. Customer lifetime value.mp4 12.9 MB 3. General skills/4. Customer lifetime value.vtt 2.1 KB 3. General skills/4.1 The (Mis)interpretations Of CLTV To CAC.html 134 B 3. General skills/4.2 Want a Bigger Marketing Budget Optimize Your LTV to CAC Ratio.html 114 B 3. General skills/4.3 CHEAT SHEET - Customer lifetime value.pdf.pdf 303.2 KB 3. General skills/4.4 How To Calculate Lifetime Value – The Infographic.html 122 B 3. General skills/5. Customer acquisition cost.mp4 10.5 MB 3. General skills/5. Customer acquisition cost.vtt 1.9 KB 3. General skills/5.1 Why Most Startups Fail at Acquiring New Customers (and how you can succeed).html 169 B 3. General skills/5.2 CHEAT SHEET - Customer acquisition cost.pdf.pdf 302.1 KB 3. General skills/5.3 Startup Killer the Cost of Customer Acquisition.html 108 B 3. General skills/6. Customer segmentation.mp4 13.8 MB 3. General skills/6. Customer segmentation.vtt 2 KB 3. General skills/6.1 The beginner's guide to segmentation and buyer personas.html 128 B 3. General skills/6.2 CHEAT SHEET - Customer segmentation.pdf.pdf 301.7 KB 3. General skills/6.3 Harnessing the Power of Segmentation for Marketing Results.html 120 B 3. General skills/6.4 What is cohort analysis.html 87 B 3. General skills/6.5 How The Right Analytics Can Strengthen Customer Engagement.html 126 B 3. General skills/7. Growth modeling.mp4 31.6 MB 3. General skills/7. Growth modeling.vtt 7.9 KB 3. General skills/7.1 CHEAT SHEET - Growth modeling.pdf.pdf 301.5 KB 3. General skills/7.2 How_to_Optimize_Your_Marketing_Growth_with_Kissmetrics.pdf.pdf 9.4 MB