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TORRENT DETAILS

[CourseClub NET] Lynda - Google AdWords Essential Training

TORRENT SUMMARY

	Status:	All the torrents in this section have been verified by our verification system
Category:	eBooks
Infohash	e3056ddaf665ccc748808966a23484153c54077f
Size:	2.1 GB in 77 files
Release Date(s):	Torrent Release: 09-07-2018 by user
Swarm:	0 Seeds & 0 Peers
Vote:	No votes yet.

DESCRIPTION

[Lynda] Google AdWords Essential Training

Get more visitors to your website and more value from your pay-per-click (PPC) spend with Google AdWords. It all starts with knowing how AdWords works, and knowing what your business and customers need. Then you'll learn how to set up a new AdWords account and start researching your keywords: the foundation of all great ads.

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FILE LIST

Filename		Size
	00 Introduction/01 Welcome.mov	15.7 MB
	00 Introduction/02 Getting the most from this course.mov	17.6 MB
	01 Getting to Know AdWords/01 Dissecting online advertising.mov	36 MB
	01 Getting to Know AdWords/02 Understanding pay-per-click advertising.mov	37.1 MB
	01 Getting to Know AdWords/03 Valuing the benefits of AdWords.mov	44.4 MB
	01 Getting to Know AdWords/04 Defining supported ad types.mov	58.9 MB
	01 Getting to Know AdWords/05 Learning terms and definitions.mov	70.4 MB
	01 Getting to Know AdWords/06 Knowing advertiser requirements.mov	50.3 MB
	02 Getting Started/01 Exploring where ads show up.mov	60.6 MB
	02 Getting Started/02 Understanding the structure.mov	29.7 MB
	02 Getting Started/03 Creating an account.mov	3.6 MB
	02 Getting Started/04 Choosing between billing options.mov	4.6 MB
	03 Navigating the AdWords Interface/01 Learning the interface.mov	7.7 MB
	03 Navigating the AdWords Interface/02 Exploring the My Account tab.mov	4.3 MB
	03 Navigating the AdWords Interface/03 Understanding the updates to the Billing tab.mov	2.2 MB
	04 Starting Your First Campaign/01 Organizing campaigns and ad groups in your account.mov	62.2 MB
	04 Starting Your First Campaign/02 Exploring the Campaigns tab.mov	13.4 MB
	04 Starting Your First Campaign/03 Creating a campaign using the default options.mov	7.5 MB
	05 Customizing Your Campaign Settings/01 Targeting by location and language.mov	10.4 MB
	05 Customizing Your Campaign Settings/02 Targeting different networks and devices.mov	8.6 MB
	05 Customizing Your Campaign Settings/03 Understanding bidding options and setting a budget.mov	10 MB
	05 Customizing Your Campaign Settings/04 Setting your delivery method.mov	2.4 MB
	05 Customizing Your Campaign Settings/05 Adding your business location.mov	4.6 MB
	05 Customizing Your Campaign Settings/06 Showing products from your Google Merchant Center.mov	4.8 MB
	05 Customizing Your Campaign Settings/07 Adding extension features to your text ads.mov	6.9 MB
	05 Customizing Your Campaign Settings/08 Setting dates and scheduling ads.mov	6.6 MB
	05 Customizing Your Campaign Settings/09 Defining ad delivery options.mov	5.2 MB
	05 Customizing Your Campaign Settings/10 Using demographic bidding.mov	4.2 MB
	06 Creating Your First Ad Group/01 Structuring ad groups in your campaign.mov	46.2 MB
	06 Creating Your First Ad Group/02 Creating text ads.mov	6 MB
	06 Creating Your First Ad Group/03 Creating image ads and using the display ad builder.mov	10.1 MB
	06 Creating Your First Ad Group/04 Understanding and creating mobile ads.mov	5.2 MB
	06 Creating Your First Ad Group/05 Adding keywords.mov	6.7 MB
	06 Creating Your First Ad Group/06 Bidding at the keyword and ad group levels.mov	9.2 MB
	07 Optimizing Your Ads/01 Learning rules and guidelines for great ads.mov	83.3 MB
	07 Optimizing Your Ads/02 Learning rules for image ads.mov	19.2 MB
	07 Optimizing Your Ads/03 Writing great ads.mov	62.9 MB
	07 Optimizing Your Ads/04 Using dynamic keyword insertion (DKI).mov	55.3 MB
	07 Optimizing Your Ads/05 Testing your ads with a split test.mov	50.7 MB
	08 Researching Keywords/01 Valuing keyword research.mov	39 MB
	08 Researching Keywords/02 Understanding keyword match types.mov	69 MB
	08 Researching Keywords/03 Including negative keywords.mov	47.4 MB
	08 Researching Keywords/04 Evaluating a keyword.mov	78.4 MB
	08 Researching Keywords/05 Using the Keyword tool.mov	16.3 MB
	08 Researching Keywords/06 Creating ad groups from keyword research.mov	49.2 MB
	09 Understanding the Auction and Quality Score/01 Understanding how the auction works.mov	63.8 MB
	09 Understanding the Auction and Quality Score/02 Understanding Quality Score.mov	53.4 MB
	09 Understanding the Auction and Quality Score/03 Identifying Quality Score issues.mov	5.1 MB
	09 Understanding the Auction and Quality Score/04 Addressing Quality Score issues.mov	79.8 MB
	10 Using the Google Display Network/01 Learning about the Google Display Network (GDN).mov	44.3 MB
	10 Using the Google Display Network/02 Evaluating your performance on the GDN.mov	5.2 MB
	10 Using the Google Display Network/03 Creating a placement-targeted campaign.mov	7.2 MB
	10 Using the Google Display Network/04 Understanding CPM bidding.mov	38.7 MB
	10 Using the Google Display Network/05 Using the Site and Category Exclusion feature.mov	9 MB
	10 Using the Google Display Network/06 Remarketing with audiences.mov	10.2 MB
	11 Tracking Ad Performance/01 Understanding conversion types.mov	29.1 MB
	11 Tracking Ad Performance/02 Understanding Conversion Tracking.mov	33.7 MB
	11 Tracking Ad Performance/03 Installing Conversion Tracking code.mov	6.4 MB
	11 Tracking Ad Performance/04 Learning the basics of AdWords reports.mov	7.8 MB
	11 Tracking Ad Performance/05 Integrating Google Analytics with AdWords.mov	40.4 MB
	11 Tracking Ad Performance/06 Importing Google Analytics goals.mov	6 MB
	12 Understanding Landing Pages/01 Keeping people from clicking the Back button.mov	38.5 MB
	12 Understanding Landing Pages/02 Understanding how landing pages affect Quality Score.mov	35.4 MB
	12 Understanding Landing Pages/03 Testing landing pages with Website Optimizer.mov	34.2 MB
	13 Optimizing for Traffic/01 Understanding reach and market share.mov	32.2 MB
	13 Optimizing for Traffic/02 Using the Traffic Estimator.mov	5.8 MB
	13 Optimizing for Traffic/03 Widening the net with keywords.mov	48.6 MB
	13 Optimizing for Traffic/04 Getting more clicks with bids.mov	55.2 MB
	14 Optimizing for Conversions/01 Defining your goals and measuring ROI.mov	56.2 MB
	14 Optimizing for Conversions/02 Understanding conversion metrics and using the Conversion Optimizer.mov	13 MB
	15 Working Offline with AdWords Editor/01 Understanding AdWords Editor.mov	34.8 MB
	15 Working Offline with AdWords Editor/02 Using AdWords Editor.mov	21.7 MB
	16 Troubleshooting/01 Using the Ad Preview and Diagnosis tool.mov	3.1 MB
	16 Troubleshooting/02 Diagnosing keyword problems.mov	52.8 MB
	17 Conclusion/Goodbye.mov	22.6 MB
	[CourseClub.NET].txt	1.2 KB
	[FreeCourseSite.com].txt	1.1 KB

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