Filename Size 01. Introduction/01_01-Welcome.mp4 6.4 MB 01. Introduction/01_02-What you should know before watching this course.mp4 5 MB 02. Understanding Search Engine Optimization SEO/02_01-What is SEO for ecommerce.mp4 5.4 MB 02. Understanding Search Engine Optimization SEO/02_02-Understanding onpage vs. offpage SEO.mp4 5.4 MB 02. Understanding Search Engine Optimization SEO/02_03-The importance of usability.mp4 8.6 MB 02. Understanding Search Engine Optimization SEO/02_04-Exploring how SEO affects the buying process.mp4 6.2 MB 02. Understanding Search Engine Optimization SEO/02_05-Setting expectations and establishing realistic goals for your SEO results.mp4 5.9 MB 03. Researching Your Customers/03_01-Understanding exactly who your customer is.mp4 6.5 MB 03. Researching Your Customers/03_02-Creating buyer personas.mp4 6.2 MB 03. Researching Your Customers/03_03-Using simple and long tail keyword searches.mp4 5.6 MB 03. Researching Your Customers/03_04-Getting the most out of keyword research.mp4 11.9 MB 03. Researching Your Customers/03_05-Carrying out competitor research.mp4 9.8 MB 04. Auditing for Site Usability and Structure/04_01-Harnessing page titles and meta information.mp4 15 MB 04. Auditing for Site Usability and Structure/04_02-Exploring page structure Headings, copy, and images.mp4 11.7 MB 04. Auditing for Site Usability and Structure/04_03-Crafting internal links to help search engines explore your site.mp4 11.6 MB 04. Auditing for Site Usability and Structure/04_04-Earning inbound links to raise your ranking.mp4 12.8 MB 04. Auditing for Site Usability and Structure/04_05-Creating page URLs that are easy to understand and share.mp4 10.2 MB 05. Utilizing SEO Best Practices/05_01-Eliminating duplicate content so your site doesnt get penalized.mp4 9.9 MB 05. Utilizing SEO Best Practices/05_02-Retaining search rankings despite the deletion of pages.mp4 11.8 MB 05. Utilizing SEO Best Practices/05_03-Avoiding unnatural keyword usage.mp4 17.3 MB 05. Utilizing SEO Best Practices/05_04-Using rich media to promote your SEO results.mp4 16.5 MB 05. Utilizing SEO Best Practices/05_05-Minimizing your website loading speeds.mp4 15.6 MB 05. Utilizing SEO Best Practices/05_06-Correlating your SEO efforts to sales or other quantitative measures.mp4 11.6 MB 06. Implementing OnPage Optimization/06_01-Aligning your domain name with your target audience.mp4 9.7 MB 06. Implementing OnPage Optimization/06_02-Designing your landing page to drive deeper engagement.mp4 10.8 MB 06. Implementing OnPage Optimization/06_03-Optimizing your product pages via breadcrumbs, pages titles, and social links.mp4 11.2 MB 06. Implementing OnPage Optimization/06_04-Using blogging for SEO.mp4 8 MB 06. Implementing OnPage Optimization/06_05-Implementing customer reviews to boost SEO scores.mp4 10.5 MB 06. Implementing OnPage Optimization/06_06-Understanding how mobile usability affects SEO.mp4 9.6 MB 07. Incorporating Measurement and Optimization Tools/07_01-Using Optimizely for AB testing.mp4 15.6 MB 07. Incorporating Measurement and Optimization Tools/07_02-Harnessing Google Analytics to better understand site visitors.mp4 6.3 MB 07. Incorporating Measurement and Optimization Tools/07_03-Employing heatmapping tools to measure and monitor page usage.mp4 18.1 MB 07. Incorporating Measurement and Optimization Tools/07_04-Using mouse tracking tools to identify sticking points.mp4 19.4 MB 07. Incorporating Measurement and Optimization Tools/07_05-Applying Moz for larger scale sites.mp4 15.8 MB 08. Conclusion/08_01-Next steps.mp4 5.2 MB
