Filename Size 01 The Rise of Social Media/01 What is Social Media.mp4 57 MB 01 The Rise of Social Media/02 The Growth of Social Media.mp4 29.7 MB 02 Conducting Market Analysis/02 Conducting Market Analysis.mp4 49.1 MB 03 Auditing Social Media/01 Auditing Social Media.mp4 53.3 MB 03 Auditing Social Media/02 Demo - Social Listening Tools.mp4 19.4 MB 03 Auditing Social Media/03 Demo - Example of Grading Tools.mp4 11.3 MB 04 Setting Goals and Selecting Platforms/01 Corporate Culture and Social Media.mp4 37.8 MB 04 Setting Goals and Selecting Platforms/02 Social Media Goals vs. Business Goals.mp4 33.4 MB 04 Setting Goals and Selecting Platforms/03 Types of Social Media Platforms.mp4 25 MB 05 Creating the Social Media Policy/01 The Social Media Policy.mp4 56.1 MB 05 Creating the Social Media Policy/02 Demo - Context for Social Media Policy.mp4 32 MB 05 Creating the Social Media Policy/03 Demo - SocialMedia.org.mp4 27.3 MB 05 Creating the Social Media Policy/04 Demo - Utilizing Content.mp4 42.5 MB 05 Creating the Social Media Policy/05 Creative Commons.mp4 57.9 MB 05 Creating the Social Media Policy/06 Demo - Creative Commons.mp4 12 MB 06 Integrating Marketing Strategies/01 Brand Marketing.mp4 43.9 MB 06 Integrating Marketing Strategies/02 Demo - Brand Marketing.mp4 15.8 MB 06 Integrating Marketing Strategies/03 Demo - Contests and Promotions.mp4 15.2 MB 06 Integrating Marketing Strategies/04 Demo - Google Keyword Planner.mp4 21 MB 06 Integrating Marketing Strategies/05 Keyword Selection.mp4 33.9 MB 06 Integrating Marketing Strategies/06 Demo - Where to Use Keywords.mp4 19 MB 07 Developing Effective Content/01 Content Marketing on Social Media.mp4 70.1 MB 07 Developing Effective Content/02 Demo - Branded vs. General Content.mp4 16.5 MB 07 Developing Effective Content/03 Content Development.mp4 63.2 MB 07 Developing Effective Content/04 Demo - Trending Content.mp4 13.6 MB 08 Understanding the Popular Platforms/01 Understanding the Popular Platforms.mp4 53.9 MB 08 Understanding the Popular Platforms/02 Demo - Sample Blogs.mp4 60.6 MB 08 Understanding the Popular Platforms/03 Demo - Wordpress Blogs.mp4 65.7 MB 08 Understanding the Popular Platforms/04 Demo - Using Facebook.mp4 207.8 MB 08 Understanding the Popular Platforms/05 Demo - YouTube.mp4 60.1 MB 08 Understanding the Popular Platforms/06 Demo - Creating a Channel.mp4 25.5 MB 08 Understanding the Popular Platforms/07 Demo - Uploading Video.mp4 44.3 MB 08 Understanding the Popular Platforms/08 Demo - Google+.mp4 82.2 MB 08 Understanding the Popular Platforms/09 Demo - Advertising in Google+.mp4 11.5 MB 08 Understanding the Popular Platforms/10 Demo - LinkedIn.mp4 109.2 MB 08 Understanding the Popular Platforms/11 Demo - Business Side of LinkedIn.mp4 33.1 MB 08 Understanding the Popular Platforms/12 Demo - Twitter.mp4 60.4 MB 08 Understanding the Popular Platforms/13 Demo - Advertising in Twitter.mp4 12.6 MB 09 Launching Successful Campaigns/01 Traditional Website Advertising.mp4 72.9 MB 09 Launching Successful Campaigns/02 Demo - Social Media Contests.mp4 18.2 MB 09 Launching Successful Campaigns/03 Demo - Online Contests.mp4 46.5 MB 09 Launching Successful Campaigns/04 Social Media Documentation and Schedules.mp4 58.1 MB 09 Launching Successful Campaigns/05 Demo - Editorial Calendar Tool.mp4 35.8 MB 09 Launching Successful Campaigns/06 Project Management Software.mp4 35.2 MB 09 Launching Successful Campaigns/07 Demo - Performance Dashboard Tool.mp4 25.1 MB 09 Launching Successful Campaigns/08 Demo - Social Media Management Tool.mp4 51.8 MB 10 Managing the Community/01 The Community Manager Role.mp4 66.8 MB 10 Managing the Community/02 Demo - Creating a Response Community.mp4 20.4 MB 10 Managing the Community/03 Importance of Voice Consistency.mp4 27.4 MB 10 Managing the Community/04 Demo - Three Personality Musts.mp4 21 MB 10 Managing the Community/05 Demo - Social Media to Build Community.mp4 20.1 MB 10 Managing the Community/06 Demo - Pinterest.mp4 56.7 MB 11 Providing Customer Service/01 Organizational Customer Service.mp4 40.3 MB 11 Providing Customer Service/02 Demo - Examples of Feedback.mp4 27.5 MB 11 Providing Customer Service/03 Demo - Marketing Personas.mp4 28.4 MB 11 Providing Customer Service/04 Social Media Triage.mp4 44 MB 11 Providing Customer Service/05 Online versus Personal Interactions.mp4 81.3 MB 12 Measuring, Analyzing and Reporting/01 Social Media Analytics.mp4 66.4 MB 12 Measuring, Analyzing and Reporting/02 Demo - Gathering and Analyzing Statistics Related to Social Media.mp4 19.1 MB 12 Measuring, Analyzing and Reporting/03 Goal Value.mp4 51.8 MB 12 Measuring, Analyzing and Reporting/04 Demo - Google Analytics.mp4 92.3 MB 13 The Social Media Strategist Career/01 The Social Media Strategist Career.mp4 66.5 MB