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TORRENT DETAILS
Google AdWords Essential Training
TORRENT SUMMARY
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Google AdWords Essential Training
Size: 440MB | Duration: 2h 51m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English
Get more visitors to your website and more value from your pay-per-click (PPC) spend with Google AdWords. It all starts with knowing how AdWords works, and knowing what your business and customers need. Then you'll learn how to set up a new AdWords account and start researching your keywords: the foundation of all great ads. Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience remarketing and what ad extensions can do for you.
Because Google frequently adds new features and functionality, we're committed to keeping this course up to date with the latest training. Check back often for updates!
Topics include:
* Understanding Quality Score and the auction system
* Setting realistic expectations for your AdWords campaigns
* Creating an AdWords account
* Researching keywords with the Keyword Planner tool
* Setting campaign budgets and bidding
* Writing great ad headlines and copy
* Using ad groups
* Creating and exporting reports
* Measuring ROI
* Setting up Google Analytics for conversion tracking
* Optimizing ads
* Adjusting bids
* Creating a remarketing campaign
* Using ad extensions
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FILE LIST
Filename
Size
001 Welcome.mp4
5.4 MB
002 Before getting started.mp4
6 MB
003 An overview of AdWords.mp4
11.8 MB
004 Where ads appear.mp4
6.5 MB
005 Benefits to using AdWords.mp4
8.5 MB
006 Understanding the AdWords structure.mp4
7.7 MB
007 Understanding Quality Score and the auction system.mp4
13.9 MB
008 Define your business.mp4
10.4 MB
009 Define your product.mp4
4.4 MB
010 Define your customers.mp4
8.4 MB
011 Setting realistic expectations.mp4
7.4 MB
012 Setting up an account.mp4
9 MB
013 Exploring the interface.mp4
20.6 MB
014 A look at AdWords Express.mp4
5.7 MB
015 How keywords work.mp4
11.8 MB
016 Using Google Keyword Planner.mp4
33.6 MB
017 Targeting with keywords.mp4
16.3 MB
018 Choosing a campaign.mp4
19 MB
019 Selecting your audience.mp4
10.2 MB
020 Deciding on bid settings.mp4
16.1 MB
021 An overview of ad extensions.mp4
16.8 MB
022 Advanced campaign settings.mp4
6.2 MB
023 Writing your text ad.mp4
10.1 MB
024 Creating an ad group.mp4
9.1 MB
025 Introducing your keywords.mp4
5.7 MB
026 Finalizing your ad group.mp4
13.4 MB
027 Adding ad groups and reviewing options.mp4
12.4 MB
028 A look at reporting.mp4
25.7 MB
029 Search Terms, Auction Insights, and User Location reports.mp4
